• Spearheaded organizational rebrand, resulting in a 500% increase in audience size.• Conducted comprehensive market research and analysis, leading to a a 300% rise in annual ticket income and 1800% growth in social media following.• Highlighted in the San Diego Union Tribune: "San Diego’s Mainly Mozart rides social media wave as its 2023 All-Star Orchestra Festival approaches"

• Established and directed Laturno Marketing, a full-service digital marketing firm with a specialized focus on delivering video advertising services.• Secured and delivered marketing solutions for 47 political clients, including campaigns for local, state, congressional, senatorial, presidential races, and international NGOs, with all initial clients acquired through strategic cold-calling efforts.• Recruited, hired, and managed a team of eight contractors, fostering a dynamic, collaborative, and results-oriented work environment.• Bolstered arts attendance and revenue, achieving an average increase of 14% in ticket sales for events through targeted marketing strategies.• Utilized data-driven insights to optimize marketing campaigns and measure the effectiveness of different advertising mediums and messages.

- Sought and secured grants (foundation and government).- Recruited and supervised interns.- Helped manage company website.- Administered instrument distribution to low-income schools for Guitars for Schools program.- Recruited and managed teams of volunteers for three major annual events: - San Diego Music Awards - San Diego Music Thing Festival - City Beat Festival of Beers- Represented the organization at community events.- Strategized “Giving Tuesday” campaign, including video concept and production.

- Recruited writers nationwide for the now-defunct sports and media longform essay website (25,000 unique monthly visitors at its peak.)- Negotiated directly with advertisers.- Served as primary editor and content overseer.- Recorded weekly podcasts with team from around the country covering the NBA.