Created a digital vision for the organisation which focused on increasing engagement with our audience, by targeting the charity’s messaging more efficiently, and utilising previously untapped warm leads.Day to day tasks include: Management of multiple CMS (Drupal, Wordpress, Umbraco, as well as bespoke systems), MailChimp e-marketing, Extracting targeted data from Raiser’s Edge database, Management of Google Adwords, Writing content for website, web articles and e-mails, Liaising with internal departments and external agencies, Sourcing, interviewing, filming and editing case studies, Social media management, content planning, posting and monitoring, Answering media enquiries, Assisting events teams at conferences, Working collaboratively with colleagues to produce high quality content across all channels externally and internally.Took a lead role in the implementation and successful launch of a new website for Alzheimer Scotland in 2019.Take responsibility for GDPR practices across the charity and act as a ‘go to’ member of staff for best practice.Report on digital analytics and e-marketing activity for senior management. Train, encourage and delegate workload with Digital Marketing Co-ordinator.

Primarily responsible for membership marketing planning, strategy, promotion and data. Analysed and refreshed the membership offering, adding greater member benefits and updating the design of marketing materials including leaflets, presentations, pop-up banners, and renewal letters. Engagement with members increased, resulting in a 15% rise in membership. Use data analysis skills to provide regular reports to Directors and Regional Managers for membership. Also lead on a data gathering and cleanup project to increase the value of the organisation’s data. Involved in numerous projects; leading on logistics for print materials for national fundraising campaigns, key contact for exhibitors at national conference, mapping data for key campaigns, copywriting & proof-reading communications for various campaigns using different channels including social media.Regularly exhibited at networking events, promoting membership face to face with the target market.

Responsible for all marketing activity promoting subscriptions to the eight children’s magazine/comic titles that DC Thomson owned. Promoted and expanded all magazine titles through marketing activities resulting in a 20% growth in subscriptions volume within the first year at the company.Worked on multiple projects with pressured deadlines, copywriting promotional material briefs, communicating across numerous departments and ensuring the highest standards were met during the approval process. Made key decisions regarding budgets, pricing, new product development, and overall marketing strategy.Developed, managed and delivered effective marketing campaigns from idea creation to completion using a range of channels including email, direct mail, print advertising, events, social media, and web advertising.Regularly reviewed campaigns and initiatives reporting results to senior management. Took full responsibility of managing the marketing of subscriptions for a new product launch; utilised my knowledge of all aspects of the marketing mix to create, plan, forecast, and implement a successful marketing strategy. Had full control of my own budget, regularly making decisions on how best to allocate resources and deliver the best results possible.Regularly deputised for the Subscriptions Marketing Manager when they were not available or on annual leave and often sought for input by my manager as a valued and experienced member of the subscriptions team.Often created new external contacts and built relationships to ensure the efficient delivery of joint marketing activity.

Completed a two-year, postgraduate internship (compressed to one year) abroad, for the third year placement section of my undergraduate course.Completed time in three different departments: Retail, Insights, and Information Solutions gaining experience and learning a variety of skills.Retail: Quickly familiarised myself with the products and services the company provided. Learned the importance of time-management and teamwork.Insights: Learned how to use market research tools, such as AC Nielsen panel data and Datamonitor, to identify opportunities for large scale retailers to increase their sales through the effective use of the marketing mix. Became adept at using Microsoft Excel and PowerPoint packages to demonstrate and suggest the best marketing strategy for clients.Information Solutions: Focused on learning project management skills. Learned the processes involved with managing projects from idea creation to implementation and control. Observed how to handle conflict of opinion in the professional environment.