Director - Online Marketing Services
Appleton, Green Bay, Milwaukee
Leads a team of 15 individuals responsible for delivering consumer facing digital marketing tactics in a variety of industries including manufacturing, finance, health care, and professional sports. Primary responsibility includes leading and mentoring technical, project management, marketing, and sales team members. Responsible for the development and execution of the division business plan that addresses the needs of digital marketers. Saleforce Marketing Cloud (ExactTarget): Architects solutions on the Saleforce Marketing Cloud (ExactTarget) platform leveraging e-mail, mobile, and landing pages capabilities. Consults with clients on the art of the possible with Saleforce Marketing Cloud (ExactTarget) solution. ExactTarget Deliverability Certified. Web Design & Development: Leads the design, development, deployment, and support of web sites and web applications in support of our customers' digital marketing activities. Solutions are deployed on Kentico, Sitefinity, SharePoint, and DNN Software content management systems in addition to custom developed sites. Analytics: Ensures that measurement is a key component of the work that our associates execute on behalf of our clients.