Mark Macapagal Email & Phone Number

Purchase, Ny, Us

• Oversee short and long term strategy for Event Instrumentation and Product Experimentation• Research and implement SaaS solutions for addressing instrumentation/experimentation gaps at an international and enterprise scale organization• Collaborate with Product, UX, and Engineering on A/B testing design, set up, analysis, and decision support• Lead as Data Science point of contact for Amplitude, Mixpanel, Piwik• Collaborate with 10+ Engineering teams to convert business and instrumentation requirements into technical requirements• Mentor direct reports on instrumentation and experimentation strategy

Boston, Massachusetts, Us

• Analyze clickstream data to identify opportunities and optimize digital product experiences (Amplitude, Tableau, Snowflake, Python)• As Experimentation Subject Matter Expert, design multivariate and A/B tests to validate the impact of feature changes small and large: from code updates invisible to users, to complete redesign of the app• Communicate simplified data analysis and insights across stakeholders and senior leaders• Consult on advanced research concepts, including: variance reduction, selecting units of randomization and analysis, and sequential testing• Evangelize wins and lessons learned from research throughout the Product organization• Advise internal teams (Product Management, Account Management, UX, Sales) on best practices for leveraging self-service dashboards to pull audience insights and inform strategy• Govern event format in Amplitude to champion flexible and sustainable data

• Streamlined technical processes to reduce turnaround times (automation, SQL/SAS enhancements)• Coordinated report completion and prioritization between stateside and international teams• Simplified complex business processes for handoff to lower cost-centers• Collaborated with Product Org to ensure engineering enhancements supported commercial analytics• Served internal and external stakeholders as Subject Matter Expert on Targeting and Reporting

• Managed client reports and optimized processes to reduce turnaround time from 1-3 days to 1 hour• Awarded Client Services Employee of 2018 for serving as a widely-leveraged resource and generating collaboration between previously distant teams

• Oversaw campaign maintenance and Quality Control to launch content within strict timelines• Programmed high-volume medical/pharmaceutical information into the epocrates app (HTML, CSS, Javascript)• Edit and optimize graphics using Adobe Photoshop, Illustrator• Awarded 2017 Client Services Employee of the Quarter (Q3) for dedication to customer success under pressure

• Conducted market research, expanded online presence through website redesign, B2B email campaigns, and social media• Designed print and web graphics for social media profiles, websites, flyers, and photography technology using Adobe Photoshop, Illustrator• Managed online promotions, Facebook Ads, video marketing, and Google AdWords PPC campaigns• Executed website redesign process with attention to SEO and User Experience• Supervised internship program, collaborating on content development• Researched new entertainment technologies to expand business opportunities

• Coordinated logistics for Cornell and Ithaca College's delegation to the East Coast Asian American Student Union Conference in Washington DC• Designed and published the Program's informational and publicity materials using Adobe InDesign, Illustrator, Photoshop • Established a consistent meeting schedule to optimize the Program's practices

• Built an online database of 99 survey responses and 500+ specimen samples• Designed a Knowledge, Attitudes, and Practices (KAP) survey regarding mosquitoes and Dog Heartworm, then administered the door-to-door survey to residents in Lake City and St. Augustine, Florida• Analyzed data trends to eliminate obstacles in survey formatting and delivery• Educated local communities on the dangers and prevention of Dog Heartworm, West Nile Virus, Dengue, and other illnesses transmitted through mosquitoes• Researched the distribution of regional mosquito species• Conducted laboratory procedures including PCR, heartworm count, and mosquito species identification

• Led the development, research, and delivery of Mental Health Awareness training to over 80 BFI Investigators: • Collaborated with a professional psychiatrist • Interviewed and addressed over 15 Managers' concerns • Studied mental disorders and police response protocol • Published training materials• Overhauled and revised company policies, including program procedures, corrective action plans, and employee disciplinary actions• Was selected out of 50+ interns to deliver speech about accomplishments

Bachelor'S Degree, Biology (Neurobiology And Behavior Concentration), Information Science Minor

High School