Mark Macapagal Email & Phone Number

Purchase, NY, US

• Oversee short and long term strategy for Event Instrumentation and Product Experimentation
• Research and implement SaaS solutions for addressing instrumentation/experimentation gaps at an international and enterprise scale organization
• Collaborate with Product, UX, and Engineering on A/B testing design, set up, analysis, and decision support
• Lead as Data Science point of contact for Amplitude, Mixpanel, Piwik
• Collaborate with 10+ Engineering teams to convert business and instrumentation requirements into technical requirements
• Mentor direct reports on instrumentation and experimentation strategy

Boston, Massachusetts, US

• Analyze clickstream data to identify opportunities and optimize digital product experiences (Amplitude, Tableau, Snowflake, Python)
• As Experimentation Subject Matter Expert, design multivariate and A/B tests to validate the impact of feature changes small and large: from code updates invisible to users, to complete redesign of the app
• Communicate simplified data analysis and insights across stakeholders and senior leaders
• Consult on advanced research concepts, including: variance reduction, selecting units of randomization and analysis, and sequential testing
• Evangelize wins and lessons learned from research throughout the Product organization
• Advise internal teams (Product Management, Account Management, UX, Sales) on best practices for leveraging self-service dashboards to pull audience insights and inform strategy

• Streamlined technical processes to reduce turnaround times (automation, SQL/SAS enhancements)
• Coordinated report completion and prioritization between stateside and international teams
• Simplified complex business processes for handoff to lower cost-centers
• Collaborated with Product Org to ensure engineering enhancements supported commercial analytics
• Served internal and external stakeholders as Subject Matter Expert on Targeting and Reporting

• Managed client reports and optimized processes to reduce turnaround time from 1-3 days to 1 hour
• Awarded Client Services Employee of 2018 for serving as a widely-leveraged resource and generating collaboration between previously distant teams

• Oversaw campaign maintenance and Quality Control to launch content within strict timelines
• Programmed high-volume medical/pharmaceutical information into the epocrates app (HTML, CSS, Javascript)
• Edit and optimize graphics using Adobe Photoshop, Illustrator
• Awarded 2017 Client Services Employee of the Quarter (Q3) for dedication to customer success under pressure

• Conducted market research, expanded online presence through website redesign, B2B email campaigns, and social media
• Designed print and web graphics for social media profiles, websites, flyers, and photography technology using Adobe Photoshop, Illustrator
• Managed online promotions, Facebook Ads, video marketing, and Google AdWords PPC campaigns
• Executed website redesign process with attention to SEO and User Experience
• Supervised internship program, collaborating on content development
• Researched new entertainment technologies to expand business opportunities

• Coordinated logistics for Cornell and Ithaca College's delegation to the East Coast Asian American Student Union Conference in Washington DC
• Designed and published the Program's informational and publicity materials using Adobe InDesign, Illustrator, Photoshop
• Established a consistent meeting schedule to optimize the Program's practices

• Built an online database of 99 survey responses and 500+ specimen samples
• Designed a Knowledge, Attitudes, and Practices (KAP) survey regarding mosquitoes and Dog Heartworm, then administered the door-to-door survey to residents in Lake City and St. Augustine, Florida
• Analyzed data trends to eliminate obstacles in survey formatting and delivery
• Educated local communities on the dangers and prevention of Dog Heartworm, West Nile Virus, Dengue, and other illnesses transmitted through mosquitoes
• Researched the distribution of regional mosquito species
• Conducted laboratory procedures including PCR, heartworm count, and mosquito species identification

• Led the development, research, and delivery of Mental Health Awareness training to over 80 BFI Investigators:
• Collaborated with a professional psychiatrist
• Interviewed and addressed over 15 Managers' concerns
• Studied mental disorders and police response protocol
• Published training materials
• Overhauled and revised company policies, including program procedures, corrective action plans, and employee disciplinary actions

Bachelor'S Degree, Biology (Neurobiology And Behavior Concentration), Information Science Minor

High School