Mark Mackenzie Email & Phone Number

Fitzroy North, Vic, Au

Australia

Sydney, New South Wales, Australia

ANC makes every day a better day for thousands of Australians. With our deep commitment to research, quality ingredients & Australian manufacturing, we make it easy for our customers to find great supplements for health, beauty and wellness, made with care by one trusted brand.ANC has been making every day a better day for Australians for over 30 years and continues to help more people across the globe live well every day

Sydney, New South Wales, Australia

Ettason has a portfolio of brands that are recognized across Asia Pacific, Europe and America. Brand development has become critical to our business in Australia and has catapulted the Ettason name into Asia. Today we are the distributor of choice for many already popular and up and coming Asian food brands.

Melbourne, Australia

As Melrose Health Group entered the international markets with a focus on China, I was appointed to support rapid growth in the market, expanding into Hong Kong, Japan and Singapore. Building a three-year international go-to-market strategy for the Melrose and Nu-Lax brands, I engaged with key distributors with a focus on the Daigou platform to drive growth in China. Leading a team of 5 direct reports, I partnered with external marketing agencies to develop and execute a digital marketing… Show more As Melrose Health Group entered the international markets with a focus on China, I was appointed to support rapid growth in the market, expanding into Hong Kong, Japan and Singapore. Building a three-year international go-to-market strategy for the Melrose and Nu-Lax brands, I engaged with key distributors with a focus on the Daigou platform to drive growth in China. Leading a team of 5 direct reports, I partnered with external marketing agencies to develop and execute a digital marketing strategy focused on Chinese social media and e-commerce platforms.• Grew revenue from the Melrose brand 5-fold in a year, and increased products from four to 30;• Optimised marketing investment by building re-usable tools to maximise sales impact; • Won the Tmall/Trendshealth Award and ranked in the Healthplex Top 5 as a result of the digital marketing campaign. Show less

Melbourne, Australia

Appointed to lead the Coles milk agenda, responsible for growing a portfolio of 300 SKUs with the involvement of the full supply chain, marketing and finance functions. I led delivery of a strategy to maintain Lion’s position in the white milk segment whilst driving growth in the flavoured milk and soy segments, ensuring products maintained its ‘share of shelf’ in Coles supermarkets. Leading a lean team, I engaged with the Coles buying team, marketing managers, category managers and site and… Show more Appointed to lead the Coles milk agenda, responsible for growing a portfolio of 300 SKUs with the involvement of the full supply chain, marketing and finance functions. I led delivery of a strategy to maintain Lion’s position in the white milk segment whilst driving growth in the flavoured milk and soy segments, ensuring products maintained its ‘share of shelf’ in Coles supermarkets. Leading a lean team, I engaged with the Coles buying team, marketing managers, category managers and site and quality managers to meet growth targets.• Significantly increased Lion’s share of the milk category by prioritising high margin products on shelves;• Secured a 10-year, multimillion-dollar supply contract with Coles to become category leader, strengthening the relationship by providing relevant data and insights to drive longer-term category growth for Coles;• Increased customer satisfaction and sales by enhancing product freshness, achieved by improving the accuracy of product forecasting. Show less

Based out of Guangzhou, China, I was engaged to drive sales penetration across China, Hong Kong, Taiwan and Macau and consolidate functions across the business. I led efforts to simplify the distribution strategy and shape pricing strategy in a shifting landscape to drive value to the bottom line. Leading 10 direct reports in a team of 70 across countries, I managed a key relationship with a JV manufacturing partner and liaised with the Australian Trade Commission to drive growth in… Show more Based out of Guangzhou, China, I was engaged to drive sales penetration across China, Hong Kong, Taiwan and Macau and consolidate functions across the business. I led efforts to simplify the distribution strategy and shape pricing strategy in a shifting landscape to drive value to the bottom line. Leading 10 direct reports in a team of 70 across countries, I managed a key relationship with a JV manufacturing partner and liaised with the Australian Trade Commission to drive growth in international markets.• Established a foundation for long-term, sustainable success by simplifying distribution and product strategy and improving margins;• Enhanced customer satisfaction and sales results, improving forecasting systems to optimise stock freshness and enabling more efficient product delivery. Show less

Initially appointed as Acting Director, Sales Capacity, I progressed to Director, Strategic Distribution with a focus on the food service sector. Managing relationships with key distributors such as Walmart and Metro, I scaled growth by ensuring access to a vast restaurant network in China. Leading a team of 5 direct and 45 indirect reports, I collated real time sales data to improve decision-making, engaging a market research group to provide market intelligence and identify… Show more Initially appointed as Acting Director, Sales Capacity, I progressed to Director, Strategic Distribution with a focus on the food service sector. Managing relationships with key distributors such as Walmart and Metro, I scaled growth by ensuring access to a vast restaurant network in China. Leading a team of 5 direct and 45 indirect reports, I collated real time sales data to improve decision-making, engaging a market research group to provide market intelligence and identify opportunities.• Achieved double digit YOY growth and boosted the end user base by 5,000 food service outlets each quarter;• Ensured business sustainability and future growth, nurturing key business partnerships to win longer-term contracts in support of faster growth rates;• Supported top-line growth by ensuring efficiency in trade spend and return on investment. Show less

Development of the Foodsolutions business model by development of trade marketing, sales information and the overall business model for the business.

Managed 13 National Key Accounts (Hypermarkets, Supermarkets, CVS and Personnel Care Stores) across China with 7 direct reports.

Managed the Trade Marketing, Demand Planning and Business development function of the business developing systems and processes for the business to drive efficiency and business opportunities.

Managed the sales team across 8 regions and all Modern and Traditional sales channels.

Full andalysis of the China business and support for the Japan business, involving full ABC costings in the business, macro and micri anlysis and final business strategy development.

Supported the business with a focus on resolving AR issues in the region, developing export systems and following up on audit issues through the Asia region.

Cpa, Accounting And Finance

Mba, Business

Bachelor Degree, Business

Diploma, Chinese Language

Vce, Vce