Mark Malone Email & Phone Number

Evanston, Illinois, United States

Morris, Il

Responsible for the development and implementation of comprehensive and strategic marketing communication plans that promote Morris Hospital based physician practices, planning and implementing hospital digital media strategy, serving as back up to the public information officer, and supporting all hospital marketing and public relations initiatives.■ Responsible for coordinating and executing comprehensive marketing communications plans that promote Morris Hospital primary and specialty provider clinics.■ Responsible for content, design and production of marketing communication materials, including brochures and advertisements.■ Assumes lead role in website developments to assure relevant, timely and compelling content while making ongoing website optimizations to improve functionally and customer experience.■ Conceptualize content ideas for social and digital media, including copy writing, graphic creation, audio, photographic, video and multi-media content.■ Act as a social media consultant for the hospital to help build vibrant social media presence and provide advice on trends in social media, and emerging social platforms.■ Enhance and ensure accuracy of web presence through search engine optimization, including provider profiles.■ Develop and implement paid digital media campaigns, including Facebook boosts, search re-targeting, banner ads.ACCOMPLISHMENTS:■ Lead role in redesign and relaunch of website, allowing for compelling content, smoother user navigation, enhanced design and enhanced emphasis on responsiveness across all platforms. ■ Instrumental in driving website traffic to more than 70,000+ visits per month prior to launching new website.■ Oversaw launch of LinkedIn and Instagram social media accounts with LinkedIn accumulating 3,360 followers. Increased amount of Facebook page followers to 7,100.■ Initiated first paid social media campaigns, which reached 18,000 people. Paid social media boosts have since reached more than 100,000.

Morris, Il

Responsible for development and implementation of comprehensive and strategic marketing communication plans that promote Morris Hospital based physician practices, including a broad range of internal and external communications, media relations, marketing communication initiatives, and social and digital media initiatives, including website.■ Responsible for coordinating and executing comprehensive marketing communications plans that promote Morris Hospital primary and specialty provider clinics.■ Responsible for content, design and production of marketing communication materials, including brochures and advertisements.■ Maintains website content for provider practices.■ Enhances Morris Hospital's presence on social media including Facebook, LinkedIn and YouTube.■ Develops and maintains an ongoing presence in the media for the provider practices.■ Identifies community relations opportunities that enhance provider practices visibility within the community.ACCOMPLISHMENTS:■ Created marketing and communication strategies for 14 new physicians employed by Morris Hospital & Healthcare Centers. Plans featured strategies in all facets, including digital, print, radio, billboard and SEO campaigns.■ Created and conducted practice marketing surveys to gauge effectiveness of marketing campaigns, identifying most effective and least effective methods in various markets.■ Oversaw production and creation of marketing videos, which were primarily used as marketing tools on Facebook, YouTube, LinkedIn and website.■ Implemented an enhanced Search Engine Optimization strategy through Google, Bing, Healthgrades, Doximity, Vitals.com and several others. In 2018, established partnership with Yext to enhance control over search engine and Internet presence.

Joliet, Il

■ Assumed Nutrition Direct’s print, digital and social media marketing responsibilities for its two Joliet, Ill. area stores. Duties also included maintaining server, computers, store programs, websites and more. ■ Responsible for conceptualizing and designing social, print and digital media advertisements and materials.■ Spearheaded marketing campaigns and maintained websites for Nutrition Direct and its partners, including Five Star Fitness, the Chi-Town Showdown and Fit Foundation. New websites were launched for three of the four businesses - Nutrition Direct, Five Star Fitness and Fit Foundation.■ Served as lead digital media resource, overseeing design and launch of new mobile app through third party platform, email marketing, an enhanced SEO campaign, text alerts and paid social media campaigns, in addition to taking photos and creating videos to promote Nutrition Direct, its athletes and products.■ Duties require knowledge and use of an assortment of programs, but especially those included in the Adobe Master Collection, including Illustrator, PhotoShop, Lightroom, Premier, InDesign, Fireworks, etc.

Morris, Il

■ August 2011: Named Editor of Online and Digital Content for Morris Daily Herald.■ April 2006 to August 2011: Promoted to Associate Editor, which includes management responsibilities of newsroom. Position specifically includes overseeing staff reporters, production of all sections of newspaper and communicating with outside sources for contribution of content. Position requires significant layout, editing and pre-planning responsibilities, along with covering Coal City Unit School District 1 Board.■ June 2005 to April 2006: Accepted role as Projects Editor, which spearheaded the creation of a 12-page community section, Southwest Neighbors, an enhanced entertainment section and assisted in the newspaper’s expansion to six days a week. Responsibilities also included overseeing production of Saturday sports section, news section and assisted with the newspaper’s website.DUTIES■ Primary editor in charge of website, texting and social media content. Duties require assigning, editing and posting stories, along with assigning and editing videos.■ Revamped the Morris Daily Herald’s digital approach, leading to traffic increases up to 750,000 page views per month. This required establishing an enhanced plan for story updates, regular multimedia projects and more.■ Spearheaded the social media campaign, which led to the MDH’s Facebook page obtaining 4,600 followers and expanding its reach to more than 15,000 people per day in one year’s time. The effort also included establishing new Twitter accounts that gained more than 300 followers.■ Edited and designed up to eight to 10 pages per day. Daily responsibilities include editing and re-writing of staff stories, columns, police and court news, obituaries and more.■ Assisted in managing newsroom and budget. Staff consisted of as many as four news reporters, three sports reporters, one photographer and additional freelance contributors.■ Established new community publication, Minooka-Channahon Life.

■ Beat Writer for Grundy County area and assisted with police coverage. Responsibilities required coverage of regular board meetings, breaking news and features.■ Wrote news, feature, business and election stories for 50,000-plus circulation newspaper. Assignments included interviewing U.S. Congressman Jerry Weller, State Senator Gary Dahl, State Rep. Careen Gordon, and several area school and municipal leaders. Regular beat coverage was placed upon Grundy County Board, City of Morris and Village of Minooka.

■ August 2002 to November 2004: Hired as full-time staff writer with responsibilities ranging from school board coverage, news reporting, sports reporting and feature writing. This position led to an opportunity to spearhead the creation of a weekly page called “Tangent,” which was geared toward young adults, and I assisted periodically in layout of news and sports pages.■ October 2003: Assisted for three weeks assembling front page, front section and feature sections for MDH’s sister-paper Bureau County Republican in Princeton, Ill.■ May 2002 to August 2002: Internship in news, features and editorial. Acquired experience in photography, layout, news reporting and feature writing.■ August 1999 to May 2002: Part-time Sports Writer, Sports Photographer.■ November 1998 to July 1999: Sports Correspondent.

■ Sports Reporter and Photographer.

■ Received one award in sports reporting, one award in sports feature writing and one award in layout at Illinois Community College Journalism Association contest.

■ Responsible for producing four-page section on weekly basis.

Acquired Bachelor'S Degree, Mass Communications With Focus In Journalism, 3.6 Gpa

Activities and Societies: The Encounter, USF student newspaper ■ Accomplishments: Graduated Cum Laude, Dean’s List Fall Semester 2000.

Journalism

Activities and Societies: Student newspaper "The Blazer" ■ Accomplishments: Lea Borken Kerr Scholarship in Journalism. ■ Relevant classes.