Mark Batchelor Email & Phone Number

I've been leading sustainability initiatives in business and government since my team launched the UK Government's Sustainable Development Strategy 'Securing the Future' in 2005. My senior management experience has been drawn from across multiple industry sectors, real and digitally connected worlds, and diverse organisational cultures. My career has evolved within customer-facing environments where strategic thinking and robust marketing approaches have driven business performance, shaped culture, and achieved effective engagement with stakeholders, audiences, and wider society.Having been at the forefront of introducing 'digital' to the UK in the 1990's, I am one of the 'early adopter' marketers who recognised and used captured online data to evolve marketing from broadcast, direct marketing and CRM into the realtime digital sphere. As an early advocate on the strategic importance of 'social media', I highlighted the shift this would have on the reputation and responsiveness of organisations to the power and impact of social media platforms and 'voice of the connected individual', redefining the 'rules' of communications, connectivity and engagement. I advise and mentor individuals and their teams as they lead their organisations' evolution of business models, infrastructures, culture, and customer experience to meet the changing demands of the marketplace, society, technology, and the environment. Meeting the sustainability challenges of the 21st Century detailed in the UN Sustainable Development Goals is one of my primary ambitions. Driving business, governments, and public bodies to achieve these outcomes is a challenging yet practical and essential goal, as we strive to align 'business performance' with achieving economic prosperity and societal wellbeing. In doing so we need to engage with the natural world and its resources responsibly, while reducing adverse environmental impacts to restore and maintain planetary equilibrium.

Listed skills include Marketing Communications, Strategy, Marketing Strategy, Brand Development, and 36 others.