Marketing Manager at Gate City Casino

Digital Marketing Specialist for the Daytona Beach Racing & Card Club, Orange City Racing & Card Club, Jake's 29° Sports Bar & Grill, and Great American Poker Tournaments Brands. My role has included the following functions:• Advertising• Promotions• Brand Building• Web Administrator• Graphic Design• Social Media Marketing• Email Marketing• Event Planning• Community Relations• Promotional Event Organizer• Player Rewards Systems & Analytics • Search Engine Optimization• Customer Surveys• Copy Writing• Direct Mail• Photographer• Employee Rewards & Recognition

• Analyzed previous marketing strategy to determine best use of marketing dollars.• Created an array of social media outlets with defined metrics to determine effectiveness. • Organized and advertised promotions, and giveaways using paid and organic advertising.• Actively worked on creating content for content marketing using video, blogs, illustrated content and social media posts. • Restructured client’s website SEO practices and strategies using keyword analysis, content creation and image keyword optimization.• Worked with web developer on building a Wordpress website with advanced search marketing goals in mind. • Used social media picture sharing sites to increase website referrals using keyword optimization, and website tags.

Consulting internet marketing resources for Nielson Financial through my company That Marketing Guy LLC.

Wordpress Site Development - Implementing Affiliate Program - Implementing Marketing and Sales ToolsGraphic Design - Promotional Material - Website GraphicsSocial MediaEmail Marketing

• Created Facebook advertisements and managed 10 social media account using Hootsuite.• Managed projects pertaining to programing, video, PPC, graphic design, SEO, blogs, and copywriters using outsourced workers.• Worked with a team to create successful SEO campaigns for clients, PPC campaigns, Email campaigns and full multimedia marketing campaigns with numeric analysis. • Created websites with help of web developer using tools such as Wordpress, Dreamweaver, basic html and CSS knowledge, and various Wordpress plugins.• Created marketing promotional materials using Adobe Photoshop and Illustrator.

• Created and manage social media outlets with defined metrics. • Ran effective PPC campaign to help capture sales leads.• Assisted with SEO and content changes on a Drupal CMS.• Assisted with customer service, email support and sales directories.

Serviced customers vehicles, Maintained timely schedule, Janitorial, Stocking

Automotive Service, Service Calls, Inventory Management