UK&I digital activation manager for Health Systems (Connected Care, Image Guided Therapy, Solutions, Services) and Brand across social, SEA, display, CRM and web channels. In-market social media specialist. Responsibilities:• Manage stakeholder communications and collaboration with marketing, PR/comms, events, customer experience, digital management and activation teams.• Apply communications plan to content plan.• Media planning, channel mix and budgeting.• Structure campaign, KPIs and content calendar.• Social and CRM audience-build and optimization.• Align content and assets to objectives and channel requirements; copy editing and copywriting.• Social ad creative-, social post- and CRM-build.• Activate and optimize campaigns.• Analytics and insights for campaign and businesses, digital DMB.• Support digital selling, executive profiling and employee advocacy programs.

UK&I social planning, budgeting, activation and reporting for Health Systems (B2B), Brand and Personal Health (B2C) “always-on” in-house and with agency.

Planned, budgeted, managed and delivered client projects from analysis and strategy through activation and insights reporting. Pitched and designed programs for social media marketing, capability-building, and governance. Identified requirements and spec’d functionality for social apps and tools.

Analyzed and documented client requirements for digital content production app. Scrum management of development staff.

Managed implementation of content and community engagement strategies for Philips Lighting's global B2B social media campaign across 4 platforms: LinkedIn (SABRE and DCA award-winning campaign), branded Jive community and Twitter. Met or exceeded all KPIs for activity, engagement, volume and reach.

Digital publishing initiative, News Corp Digital Media Group. Set up and managed integration process and systems for delivery of 3rd-party digital content - newspapers, magazines, and video channels - across multiple platforms: tablets, web browsers, desktop application and smartphones. Product owner: Coordinated requirements and activities with commercial, technical and UX teams for functionality, data structure, layout and content curation. Supervised team of 7 UX designers and front-end developers and managed daily scrums.

Managed client accounts and projects at digital agency specializing in websites design and development, online advertising creative, extranets and social media applications.

Managed accounts and projects for digital agency specializing in B2C websites, niche-audience social media sites and B2B apps.

Pitch and secure new clients for full-service B2C digital agency. Clients included: Hill & Knowlton, ICAEW, J&J, McArthurGlen, Office for National Statistics, PharmaMar, Shell.

Pitched, negotiated and managed integration of 3rd-party digital content - journals, databases and reference books - for 2 e-commerce-based professional community sites, BioMedNet and Chemweb.

Sci/Tech/Eng/Med publisher services agency. Held various positions, including business development, client account marketing manager, editorial manager.

Edited bibliographic databases in energy, environment, AI, CAD/CAM, and engineering.