Led data-driven online campaigns to engage and expand key audiences. By integrating internal policy and philanthropy teams, I successfully grew existing channels and launched new channels (Instagram, Threads, and Medium) through powerful first-hand patient storytelling.Guided key elements of communications strategy and execution, including annual social media strategy, print media and executive podcast appearances, and key educational initiatives while managing vendors and direct reports. Managed the production of five annual reports, writing copy and preparing digital content to tell the story of the real-world impact delivered by one of Forbes’ top 100 charities to more than 40,000 people living with life-changing diseases each year.Drafted more than 50 newsletters and 46 press releases. Through advanced audience targeting, I produced significant year-over-year growth in awareness of TAF’s programs and services by identifying overlooked audiences.

Expanded TAF’s social media with Instagram and Medium to highlight our diverse patient population, and an advocacy Twitter account to ensure those patient voices reached a policy-focused audience.

Proposed and executed a new, modern, cross-functional digital strategy to increase brand awareness and website traffic to achieve TAC's policy objectives.Drafted and supported the key parts of TAC's communications strategy, including increasing the newsletter reach and drafting a 12-month social media campaign to put a face to the policy failures impacting people living with severe mental illness.

Independently launched a grassroots political movement, engaging hundreds of grassroots and grasstop advocates to encourage then-Mayor Buttigieg to seek the presidency in 2020.Developed talking points and pitched stories to regional and national outlets, building and maintaining relationships with reporters to shape a compelling narrative for the candidate.

In conjunction with the communications team, monitored health care news, updates from HRSA and used Twitter Analytics to monitor conversation regarding 340B program, noting positive and negative trends.Applied my personal network to effectively target congressional staffers, advocating for and delivering association materials.Spoke daily with individual members and institutions, building positive relationships to increase the awareness of available compliance calls.

Drafted more than 30 constituent correspondences alongside the Legislative Correspondent, curating impactful messaging while speaking in the voice of the Congresswoman.Acted as a liaison to advocacy groups, implementing a new scheduling process and cutting down response time from weeks to 48 hours.

Coached Boys and Girls High School Tennis for the 2016 Season.Developed and Implemented daily practice plans, as well as match lineups, for more than a dozen Junior High and High School students.Supported and bonded with students while maintaining a professional demeanor with my Head Coach and other Coaching staffs.Both teams were successful, claiming conference championships and eventually losing in section final matches against high-quality competition.

Created and fostered a unique team environment, focused on positivity and a “family-first” vision, bringing Gustavus the 2015 USTA Northern Club and Spirit Awards, while individually receiving the Leader of the Year Award.Participated and hosted tournaments throughout the region, more than doubling the match schedule from three to eight and pioneering three home, world-class tournaments for teams across the upper-Midwest.

Raised over $4,000 by developing a creative and fun tournament as an entrepreneur to benefit families affected by children’s cancer.Achieved an ambitious set of goals and targets by using social media and personal connections to engage educators, business leaders and fellow students to bring in more than 100 participants and 27 teams.