Direct all communication strategies for internal and external stakeholders, fostering connections and enhancing the college's brand through strategic storytelling.Lead as the writer and editor for the college's Annual Report, showcasing feature stories, a comprehensive year-in-review, and a compelling Chancellor's message to donors.Manage all communication strategies, including media relations, social media and internal communications to create awareness of OTC's mission and goals among key stakeholders.Strategically formulate and craft op-eds for college leadership, securing placement in local and regional media outlets.Develop news and feature stories across diverse communication channels, including social media.Improve Search Engine Optimization (SEO) strategies using WordPress to optimize online visibility and ensure strong digital presence.Serve as the emcee/host for most college gatherings, including the institution's all-employee gatherings, Veterans Day events and groundbreakings/ribbon cuttings.

Strategized and created a public response to a financial crisis at the institution, employing proactive and transparent communication to effectively mitigate reputational impact.Generated over $500K of earned media during the 2022-2023 school year by identifying newsworthy stories at the college and leveraging relationships with local, regional and national reporters. Evaluated news coverage by analyzing media activities, and compiling detailed reports that included metrics tracking and clip analysis.Researched potential story ideas to pitch to reporters and editors.Prepared administrators and faculty for media interviews by creating talking points and conducting media training.

Presided over a multi-million-dollar budget, which included salaries, benefits, advertising, and operational funding. Under my leadership, the department was always on budget. This was achieved through weekly meetings with the department’s budget manager and careful fiscal stewardship.Collaboratively led my team through the creation of the strategic “You Have a Dream, We Have a Plan” marketing campaign, streamlining messaging to establish a lasting brand identity for the college, resulting in community resonance and increased applications every year.Supervised a team of eight communicators, creatives, and web professionals, overseeing creative direction for all brand management and directing the OTC system’s web strategy.Authored the college's first crisis communications plan and spearheaded comprehensive communication efforts for the college's COVID response, managing plans and strategies, and deploying various deliverables to ensure accurate information dissemination.Oversaw creative direction of all branding initiatives ensuring consistent messaging across all platforms.

Proactively managed and responded to all media inquiries to elevate CU-Boulder’s brand and preserve the institution’s reputation.Crafted tailored talking points and key messages for executive leadership, staff and faculty, providing personalized coaching to enhance their delivery.Managed several high-stakes stories that posed significant reputational risk for the university. These stories included a spate of sexual assaults on campus and a highly public personnel issue with a prominent faculty member.Conducted on-camera and on-the-record interviews.

Strategized and implemented a media relations strategy for the college, which included writing news releases, media advisories and story pitches.Earned placement of Drury stories or experts in major, out-of-market publications including the "The Chronicle of Higher Education" and "The Boston Globe."Authored the college's first crisis communication plan, offering support in crafting announcements and overseeing its execution.Provided strategic media training to administrators and faculty members.Authored weekly feature content about Drury University for the local newspaper.Conducted on-camera and on-the-record interviews on behalf of the college.

Generated sales for television and online advertising for two stations in Springfield, Mo.Cold-called and pursued leads with prospective customers to promote our stations' advertising options.Engaged in consultative sales strategies to act as a marketing partner for clients.Successfully met budget goals every quarter.Generated the most new clients for the stations in 2007.

Played a pivotal role as a primary co-anchor for the hour-long 9 p.m. newscast, entailing story evaluation, content selection, copywriting and news broadcasting.Interacted in a three-day immersion at the United Nations for radio and television reporters from local stations. I produced three stories following the experience relating the U.N. to institutions in Southwest Missouri.Created daily news packages, which involved prospecting stories, conducting interviews, writing and editing video packages.Served as live, on-air talent in the field to introduce news content and conduct live interviews.

Produced, wrote and anchored the sports section of the KOZL nightly newscast.Shot, wrote, edited and narrated nightly sports story packages for the KOLR 6 and 10 p.m. newscasts.Presented stories and highlight packages live in the field from games and events, which required working quickly to develop narratives and tell stories.Covered the St. Louis Rams at the Super Bowl in New Orleans in 2002 and the 2000 NFC Championship. I also reported on the St. Louis Cardinals in the MLB Playoffs in 2001 and 2002, and Missouri State University at the Women’s Final Four in 2001.Earned a 2002 Missouri Broadcasters' Association Award for the story "Super Bowl in the French Quarter."

I was responsible for producing, writing and anchoring the sports segments for the weekend news programs and reporting three days a week. As a reporter I had to think creatively each week to come up with feature story ideas while also using my skills as a journalist to cover “hard” sports news. I was a one-man-band shooting and editing my own stories. I also produced and hosted the Murray State Basketball Show which involved a great deal of organization and planning because it was a weekly show and I was responsible for everything from securing video of the Racers’ games each week to hosting the show. I also created and launched the first Sunday night sports extra show in the market, and I managed the sports page of our station’s website.

Responsible for entire sports department: anchoring, producing, writing, editing and shooting two sportscasts a day Monday through Friday. Conceived and premiered a weekly high school football special. I was successful because I out-worked my competition.