Mark Neuman Email & Phone Number

Saint Paul, Mn, Us

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

- Lead the strategy, development, execution and optimization of Sleep Number consumer events to drive traffic and sales, resulting in 6 six consecutive quarters of double-digit sales growth- Drive the development and communication of brand, campaign and promotional strategy briefs that lead internal and external resources- Develop and lead holistic marketing planning & review process for the department, from strategy planning through post mortem, working closely with all marketing channel owners (digital & offline) to translate complexity into actionable direction- Collaborate with promotional, product and marketing teams to develop compelling and cohesive brand messaging in all communications- Communicate and manage brand standards to create a unified and cohesive voice for the Sleep Number brand- Led marketing efforts for incredibly successful launch of new core product line - the Sleep Number 360 smart bed- Partnered with advertising agency on broadcast promotional strategy and campaign messaging- Oversaw and managed marketing production budget

St. Paul, Mn

- Introduced comprehensive media, marketing & promotional calendar that facilitated better integration and communication across the organization - Led corporate re-branding effort completed in 2016, inclusive of brand architecture, tagline and design systems for all paid and owned marketing channels - Developed integrated promotions, marketing and media plan for 2015 Black Friday weekend that broke company comp sales records- Directly responsible for broadcast, print and paid digital media with integration responsibilities over owned digital channels, social media and public relations- Led and developed four direct reports- Managed $44MM retail marketing budget

Brooklyn Center, Mn

- Led external advertising and media agencies, internal marketing, product management and creative services teams in the development of all retail coffeehouse marketing & media, from strategy definition through brand-right execution, for five to seven major promotional windows per year - Drove retail traffic and sales performance to exceed annual goals by developing a winning product innovation, promotion and media calendar, and leading the cross-functional team through pivots when needed - Delivered execution guides and planograms for all retail and franchise stores that clearly articulated how to execute marketing plans in a brand-right way - Managed retail marketing budget and discount budget to achieve annual operating plans

Chanhassen, Mn

- Developed and executed national advertising and pricing plans that achieved new member acquisition and retention goals. Marketing channels included TV, radio, direct mail, print, email, online, social and in-club collateral.- Created and implemented unique, localized advertising and pricing plans for new, acquired and challenged clubs- Managed $24 million marketing budget for Member Acquisition and Retention Team

Chanhassen, Mn

- Developed and executed national advertising and pricing plans, as well as unique, localized plans for new, acquired and challenged clubs- Managed $11 million marketing budget for Northeast region - Optimized sponsorships with Minnesota Twins, Minnesota Vikings, Minnesota Timberwolves and Detroit Pistons

- Executed marketing campaigns that met divisional merchandise managers’ objectives, beginning with writing the creative brief and ending with proofing the final piece. Campaigns included Back to School, Tween and Target Baby. Marketing channels included weekly ad, direct mail, TV and online.- Maintained marketing budget for Kids’ Apparel and Baby Layette/Furniture divisions- Prepared and presented comprehensive Back to School and Holiday competitive weekly ad recaps for all Softlines divisional merchandise managers

- Executed direct marketing programs that drove over $10 million in incremental sales and $1 million in incremental pre-tax operating contribution in fiscal year 2005- Established 2006 grocery direct marketing strategy for new and remodeled stores - Created new SuperTarget web coupons/specials turnover and proofing process that created efficiencies for ad coordinators, GRM, and Creative

Master Of Business Administration - Mba, Marketing And Entrepreneurship

Bachelor'S Degree, Marketing And Management/Human Resources