Mark Neuman Email and Phone Number
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Inspiring teams and customers with winning integrated marketing strategiesEmail: mneuman44@gmail.comHello! I'm Mark Neuman, an experienced senior marketing leader. I am a results-oriented, collaborative marketing professional with more than 18 years experience in the financial services, retail, quick service restaurant, and health & wellness industries with brands such as Target, Sleep Number, Gander Mountain, Caribou Coffee, Life Time Fitness and Fingerhut. I have proven skills in marketing strategy/planning, integrated marketing, digital marketing, as well as leadership of external agency teams and cross-functional internal teams. I have a winning track record of driving industry-leading traffic to retail locations. I have managed marketing budgets up to $50MM. My expertise includes:- Marketing Strategy Development- Integrated Marketing - Marketing Communications- Media Planning - Direct Marketing- Email Marketing- Digital Marketing- Lead/Traffic Generation - External Agency Management - Cross-Functional Team Management- Project Management- Direct Report Development- Internal Communications - Budget Management- Sponsorship OptimizationI can be reached at mneuman44@gmail.com.
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Senior Director, Growth Marketing - The Bar MethodSelf Esteem Brands, LlcSaint Paul, Mn, Us
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Senior Director, Growth Marketing - The Bar MethodSelf Esteem Brands, Llc Feb 2023 - Present -
Director Of Marketing - New Customer Acquisition & MediaBluestem Brands Jan 2021 - Feb 2023Greater Minneapolis-St. Paul Area -
Senior Manager, Marketing PlanningSleep Number By Select Comfort Nov 2016 - Jul 2020Greater Minneapolis-St. Paul Area- Lead the strategy, development, execution and optimization of Sleep Number consumer events to drive traffic and sales, resulting in 6 six consecutive quarters of double-digit sales growth- Drive the development and communication of brand, campaign and promotional strategy briefs that lead internal and external resources- Develop and lead holistic marketing planning & review process for the department, from strategy planning through post mortem, working closely with all marketing channel owners (digital & offline) to translate complexity into actionable direction- Collaborate with promotional, product and marketing teams to develop compelling and cohesive brand messaging in all communications- Communicate and manage brand standards to create a unified and cohesive voice for the Sleep Number brand- Led marketing efforts for incredibly successful launch of new core product line - the Sleep Number 360 smart bed- Partnered with advertising agency on broadcast promotional strategy and campaign messaging- Oversaw and managed marketing production budget -
Senior Marketing ManagerGander Mountain Mar 2015 - Nov 2016St. Paul, Mn- Introduced comprehensive media, marketing & promotional calendar that facilitated better integration and communication across the organization - Led corporate re-branding effort completed in 2016, inclusive of brand architecture, tagline and design systems for all paid and owned marketing channels - Developed integrated promotions, marketing and media plan for 2015 Black Friday weekend that broke company comp sales records- Directly responsible for broadcast, print and paid digital media with integration responsibilities over owned digital channels, social media and public relations- Led and developed four direct reports- Managed $44MM retail marketing budget -
Integrated Marketing ManagerCaribou Coffee Dec 2012 - Jan 2015Brooklyn Center, Mn- Led external advertising and media agencies, internal marketing, product management and creative services teams in the development of all retail coffeehouse marketing & media, from strategy definition through brand-right execution, for five to seven major promotional windows per year - Drove retail traffic and sales performance to exceed annual goals by developing a winning product innovation, promotion and media calendar, and leading the cross-functional team through pivots when needed - Delivered execution guides and planograms for all retail and franchise stores that clearly articulated how to execute marketing plans in a brand-right way - Managed retail marketing budget and discount budget to achieve annual operating plans -
Associate Marketing ManagerLife Time Fitness Nov 2010 - Dec 2012Chanhassen, Mn- Developed and executed national advertising and pricing plans that achieved new member acquisition and retention goals. Marketing channels included TV, radio, direct mail, print, email, online, social and in-club collateral.- Created and implemented unique, localized advertising and pricing plans for new, acquired and challenged clubs- Managed $24 million marketing budget for Member Acquisition and Retention Team -
Marketing SpecialistLife Time Fitness Mar 2008 - Nov 2010Chanhassen, Mn- Developed and executed national advertising and pricing plans, as well as unique, localized plans for new, acquired and challenged clubs- Managed $11 million marketing budget for Northeast region - Optimized sponsorships with Minnesota Twins, Minnesota Vikings, Minnesota Timberwolves and Detroit Pistons
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Marketing Planning SpecialistTarget Corp. 2007 - Mar 2008- Executed marketing campaigns that met divisional merchandise managers’ objectives, beginning with writing the creative brief and ending with proofing the final piece. Campaigns included Back to School, Tween and Target Baby. Marketing channels included weekly ad, direct mail, TV and online.- Maintained marketing budget for Kids’ Apparel and Baby Layette/Furniture divisions- Prepared and presented comprehensive Back to School and Holiday competitive weekly ad recaps for all Softlines divisional merchandise managers -
Marketing Analyst - Guest Relationship ManagementTarget Corp. 2004 - 2006- Executed direct marketing programs that drove over $10 million in incremental sales and $1 million in incremental pre-tax operating contribution in fiscal year 2005- Established 2006 grocery direct marketing strategy for new and remodeled stores - Created new SuperTarget web coupons/specials turnover and proofing process that created efficiencies for ad coordinators, GRM, and Creative
Mark Neuman Skills
Mark Neuman Education Details
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Marketing And Entrepreneurship -
Marketing And Management/Human Resources
Frequently Asked Questions about Mark Neuman
What company does Mark Neuman work for?
Mark Neuman works for Self Esteem Brands, Llc
What is Mark Neuman's role at the current company?
Mark Neuman's current role is Senior Director, Growth Marketing - The Bar Method.
What is Mark Neuman's email address?
Mark Neuman's email address is ma****@****ber.com
What is Mark Neuman's direct phone number?
Mark Neuman's direct phone number is +195294*****
What schools did Mark Neuman attend?
Mark Neuman attended University Of Minnesota - Carlson School Of Management, University Of Wisconsin-Madison - School Of Business.
What skills is Mark Neuman known for?
Mark Neuman has skills like Leadership, Product Marketing, Direct Marketing, Social Media, Brand Marketing, Promotions Planning, Employee Engagement, People Management, Retail, Sales, Market Planning, Partnership Marketing.
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