Mark Newell Email and Phone Number

An evolution of the position as Creative Sales Manager. Reporting into the Head of Ad Tech Sales, this was a hybrid role which included technical support for Amazon’s Data Cleanroom solution – Amazon Marketing Cloud (AMC), as well as continued support for creative sales on Sizmek’s Ad Server solutions.• Drive Amazon Marketing Cloud (AMC) adoption and tighten collaboration with clients.• Provide technical assistance on Structured Query Language (SQL), querying within AMC and… Show more An evolution of the position as Creative Sales Manager. Reporting into the Head of Ad Tech Sales, this was a hybrid role which included technical support for Amazon’s Data Cleanroom solution – Amazon Marketing Cloud (AMC), as well as continued support for creative sales on Sizmek’s Ad Server solutions.• Drive Amazon Marketing Cloud (AMC) adoption and tighten collaboration with clients.• Provide technical assistance on Structured Query Language (SQL), querying within AMC and analysis of generated reports.• Collaborate with the Ad Tech team, provide guidance, support on Account Plans and set clear goals to help the team to achieve targets (Revenue & MBOs).• Support the Ad Tech team in client Pitches.• Provide ongoing creative sales support for Sizmek and creative engagements with the Ad Tech Sales team.• Proactive engagements with creative agencies linked to core clients, to identify scaled opportunites and drive education and enablement on Adserver formats and benefits, to ensure activation transitions for media agency campaigns.• Drive adoption for Sizmek’s Dynamic Creative Optimisation (DCO) solution. Show less

A continuation of the role at Sizmek. Continued pushing the boundaries of ad tech – this time extending reach into internal programmatic, publisher and agency teams, in order to help and support them up-sell ad tech such as Dynamic Creative Optimisation (DCO) and Rich Media to their customers.• Developed strategies to bring Dynamic Creative and Rich Media together in order to bridge the gap between data driven ads and interactive creative.• Helped to hit overall sales… Show more A continuation of the role at Sizmek. Continued pushing the boundaries of ad tech – this time extending reach into internal programmatic, publisher and agency teams, in order to help and support them up-sell ad tech such as Dynamic Creative Optimisation (DCO) and Rich Media to their customers.• Developed strategies to bring Dynamic Creative and Rich Media together in order to bridge the gap between data driven ads and interactive creative.• Helped to hit overall sales targets.• Provided creative expertise in the concept and design of new creative authoring tools, by researching and collecting consumer behavior studies and understanding industry trends, as well as creative agency needs.• Helped to integrate Sizmek’s Ad Server technology into Amazon’s current Demand Side Platform (DSP). Show less

Reporting to the EMEA GM, this role was an extension of the creative services and sales team, responsible for raising the profile of Sizmek as a creative platform and help creative agencies conceptualise, develop and execute their ad formats to spec and on time for delivery.• Build partnerships with creative agencies and media agencies in order to gain trust with Sizmek’s products and creative toolsets.• Upsell creative production to clients in order to hit sales targets,… Show more Reporting to the EMEA GM, this role was an extension of the creative services and sales team, responsible for raising the profile of Sizmek as a creative platform and help creative agencies conceptualise, develop and execute their ad formats to spec and on time for delivery.• Build partnerships with creative agencies and media agencies in order to gain trust with Sizmek’s products and creative toolsets.• Upsell creative production to clients in order to hit sales targets, increase company revenue.• Public face of Sizmek, working across creative services, sales, marketing and creative product development.• Drive creative innovation to clients, including streamline processes, brainstorming new ideas and developing new formats.• Partner with the product development team to identify and build new ad formats and products to satisfy client needs which sit in line with industry initiatives - such as Interactive Advertising Bureau (IAB) standards.• Provide thought leadership by articulating Sizmek’s creative vision and direction to key agencies, advertisers and publishers at various events.• Help win revenue-generating relationships with top UK agencies. This includes new product pitches to advertiser direct and media agencies. Show less

Led the creative services team in order to create efficiencies in supporting agencies in their everyday ad creation and delivery.• Re-built and re-structured the creative services team in order to help creative agencies with technical queries, platform training and concept ideas.• Delegate specific tasks and projects to team members.• Help train new members in client facing techniques in order to boost confidence when presenting and speaking on the… Show more Led the creative services team in order to create efficiencies in supporting agencies in their everyday ad creation and delivery.• Re-built and re-structured the creative services team in order to help creative agencies with technical queries, platform training and concept ideas.• Delegate specific tasks and projects to team members.• Help train new members in client facing techniques in order to boost confidence when presenting and speaking on the phone.• Organise and manage client account split between members.• Attend regular client meetings and demo creative tool set.• Build up relationships with creative agencies in order to gain trust in using creative tools and build up partnerships.• Speak at creative events in order to show how creative tech can help connect brands to their audiences. Show less

Technical support role - helping creative agencies resolve code and functionality issues on their ads.• Helped to develop new creative innovation with publishers – Home Page Takeovers (HPTO’s) and new video solutions.• Conducted developer workshops in order to train new clients on creative tools.• Worked with both account management teams and sales teams to up-sell creative solutions to agencies.• Owned and managed a base of over 30 key clients – and… Show more Technical support role - helping creative agencies resolve code and functionality issues on their ads.• Helped to develop new creative innovation with publishers – Home Page Takeovers (HPTO’s) and new video solutions.• Conducted developer workshops in order to train new clients on creative tools.• Worked with both account management teams and sales teams to up-sell creative solutions to agencies.• Owned and managed a base of over 30 key clients – and built-up key relationships with some of the UK’s leading creative agencies.• Organised and hosted creative workshops and roundtables in order to help creative and media agencies understand how ad tech can help to drive brand and performance. Show less