Mark Hendrix Email & Phone Number

Columbia, South Carolina Metropolitan Area

• Provide strategic advice and guidance for clients and professional services firms.
• Created a comprehensive Omni-channel strategy for a Latin American financial services provider; analyzed distribution network; presented a right-sizing initiative with a forecasted $200M in revenue and expense.
• Identified critical issue management activity and provided marketing strategy for major health care provider.
• Created a new business development plan for professional services firm.
• Developed analysis and content development of industry research for c-suite executives.

Cincinnati, OH

• Led a 45-person marketing team (brand management, research, product management) and created a new company mission, purpose, and value proposition.
• Analyzed market research, competitive intelligence, and consumer trends to overhaul brand image and drive consumer interest.
• Partnered with executives to align goals with regulatory guidelines and change in business landscape; identified $500M in revenue potential.
• Hired a new advertising agency to lead rebranding; improved purchase consideration by 7%, and employee acceptance and understanding by 90% in one year.Led a 300-person task force that reengineered product portfolio.
• Conducted voice of customer (VOC) analysis to determine areas of opportunity in current customer base, key competitive offerings, perceived customer value, and bank revenue.
• Consolidated product offerings from 42 to 8; developed processes, procedures, and systems; oversaw testing and pilot programs; improved sales, technology, compliance, and call center performance.

Pittsburgh, Pennsylvania

• Transitioned to PNC as part of the Riggs National Corp. acquisition. Directed a 175-person staff, and a $300M budget.
• Spearheaded the creation of the Virtual Wallet; secured resources and funding; hired an innovation firm that utilized ethnographic research for rapid prototype design and testing. Captured 125,000 accounts, and.
• Overhauled corporate branding; recommended a new architecture that focused on key brand assets, which eliminated inconsistent taglines, customer detachment, and ancillary expenses. Developed and deployed brand.
• Led design and implementation of a web-based digital signage program, which unified and standardized print and digital communication, and enabled targeting by branch, segment, and daypart. Improved branch appearance.
• Created a company-wide framework for addressing growth targets, resource allocation, and decision matrix to unify business unit planning, which increased productivity.

Washington D.C.

• Oversaw a 100-person department, including call center, sales, training, distribution, marketing, corporate communication, and product development.
• Proposed comprehensive plan to combine regulatory, public relations, legal representation, and risk management into one cross-functional team that addressed and remediated past enforcement actions across the.
• Conducted due diligence, selected, and negotiated a merger agreement with PNC Bank; led post-merger integration, including product mapping, asset divestiture, and resolving regulatory matters.