Mark Alexander Email & Phone Number

Greater Philadelphia Area

Malvern, Pa

- Senior UX lead for clinical application including, medication management and clinical ordering used by over 50,000 physicians and nurses- Performed onsite studies at hospitals to evaluate current usability of system and understand user processes and workflows- Conducted client sessions to validate designs and elicit requirements and user workflows- Mentored junior interaction designers to ensure standards were met and cross module consistency was maintained- Designed application that assessed patient risk based on different treatment plans- Researched standards and guidelines for UI controls and incorporated into style guide - Worked with outside vendors to incorporate technical solutions hosted within our clinical application- Redesigned clinical alerting display and interaction to increase patient safety- Initiated competitor and industry research and kept team informed of new trends and regulations

- Lead interaction designer for e-prescribing, medication reconciliation, ordering and operating room applications- Designed desktop scheduling system for hospitals- Created test plans and performed on-site usability testing to receive vendor certification by the Office of the National Coordinator for Health Information Technology- Redesigned home portal of clinical application- Performed contextual inquiries with doctors, nurses and clinical staff at several hospitals- Redesigned physician ordering module that reduced time on task and number of clicks- Created mobile iPhone and iPad design for clinical application- Helped develop usability metrics for user experience team- Designed a ‘Quick Pick’ personal favorites ordering feature with customizable drag and drop layout configurability

- Led user interface and functional design for web based on-line banking and bill pay applications that were accessed by more than 40 million users- Responsible for functional specification document that included use cases, process flows, screen navigational flows, and page-by-page business rules- Designed user interaction and flow for on-line check writing feature- Responsible for use case development, user acceptance testing plan, and coordinating training, communication and implementation plans for operations and call centers- Worked with in house creative group to define and create graphics, flash demos and graphical elements for new projects- Developed prototypes using iRise simulation software and html wireframes with Dreamweaver

- Responsible for development of wireframes, product maps, information architecture, UI specifications, and prototyping.- Drafted RFPs for software vendors and participated in vendor selection process- Performed research and analysis of competitive web sites- Worked with business unit directors and product managers to define scope and requirements for web applications- Defined and initiated streaming video guidelines for business units’ Internet and Intranet web sites and all corporate multimedia development projects- Responsible for maintaining digital asset management software and file server- Obtained series 7 and 63 securities licenses

Mba, Computer Information Science

Bfa, Fine Art