• Leading the design and creative direction for integrated marketing campaigns • Presenting concepts, and creative strategies to internal audiences with rationale and influence• Communicating brand messaging and standards while representing the Marketing Team at stakeholder meetings• Leading creative team with care, providing feedback, guidance, and development opportunities• Led initiative to update PMO software (Monday.com) and DAM implementation.

• Responsible for the successful development and implementation of multiple, complex solutions• Effectively planning, problem solving and delivering quality with little supervision• Manage multiple large-scale projects (launches, programs) simultaneously in a deadline-driven environment• Facilitate project kickoff meetings• Create and manage project scope documents and schedules/project plans• Lead projects with cross-functional teams including creative, technology, QA, User Experience/Information Architecture, production, performance/analytics• Interact and collaborate knowledgeably with clients and partners• Identify project resource requirements and facilitate staffing• Coordinate asset deliveries with partners and perform asset quality reviews• Manage workflow tickets and online collaboration - JIRA, SmartSheets, SharePoint, Screen Dragon, ZiFlow, Figma • Function as a client liaison• Mentor APMs and PMs

Specialize in creative direction, user experience design, and multi-platform brand strategy for clients across multiple industry verticals. Mobilize teams of design and technical talent to deliver impactful traditional and digital campaigns through ideation, design, spot testing, media planning and production. Work with clients to define creative and technical vision, establish brand guidelines and determine requirements for social/digital, print and broadcast production. Supervise and train Creative Design Team or freelance team members as needed.Oversee implementation of project management procedures, expectations and tools. Train Jr and Associate level project managers on best practice for routing materials between various departments for internal approvals and signatures, while successfully managing multiple projects simultaneously. Develop and maintain production timelines, as well as electronic and paper job records in accordance to company/client requirements. Gather estimates, open jobs, track, finalize budget and schedule kick-off meetings, internal reviews and team regroups.Clients included: ABC, Abbvie, Activison, Bloom Energy, Boeing, BMW, Cisco, Coca-Cola, Cargill, Deloitte, Disney, ESPN, Fox, Google, Hilton, JoyBird, Kaplan, Microsoft, NationalAssociation of Realtors, Nickleodeonm, Oracle, Progessive, SAP, SalesForce,Target

Led client engagements from concept to completion, on-boarding major accounts by providing expertbranding, marketing, messaging and PR leadership. Specialized in creative brand strategy, art direction and production for clients, delivered integrated campaigns encompassing production management, digital design, social media, emails, brochures and logos. Gave direction to photographers, designers, directors, editors, and other vendors as they relate to the creative output. Reduced labor costs by more than 15% through assessment and improvement of staff training and development programs.

Creative lead in charge of executing direction on national campaigns for mobile application and web based services. Managed all facets of projects, including supervision of in-house team, meteorologist, photographers, freelance vendors and oversight of external production, photo shoots and casting initiatives. Drove the overall look and feel of brand, and delivered final approval on proofs for broadcast elements, and logos. Played a key role in brand development initiatives including the creation of style guides, relaunch packages and revamped social media. Served as primary point of contact for client relationships for pitching ideas and obtaining approvals. Provided mentorship to fellow team members.

* Pitch and produce compelling taped segments for ABC, NBC, Fox, ESPN, HLN, CNN broadcast* Write and produce segments for various television series* Arranging and conducting interviews, booking guests for taped segments, coordinating with local agencies and network bureau staff, and handling logistics for reporting team members

Worked with team of photojournalists, helped develop live team protocols and collaborated on budget for satellite and news gathering equipment. Provided on camera training and helped develop crisis communication strategies. Participated in Branding Team and oversaw commercial production elements and campaigns. Developed live field reporting procedures and led teams in live field. Acted as Director for broadcast advertising and print campaigns; developed new branding forclients. Participated in over 14 company committees for example Severe Weather Coverage, On AirPresentation, Global Branding, Building and Security and New Technology Initiatives