Michael Markowitz Email & Phone Number

Business and brand optimization advisors and consultants. We provide senior management and boards with the perspectives and frameworks to increase enterprise value through proven paths that drive and continuously evolve sustainably profitable differentiation and growth.Leveraging our Brand with a capital B™ framework and Brand Genome™ methodology, we help.

• Recruited by the Chairman/CEO to transform brand strategy and marketing after providing three years of successful consulting on competitive differentiation and culture-building.
• Key driver in doubling sales from $1.25B to $2.5B and achieving 24% annual EPS increases.
• Played an important role in the company's dramatic share price growth, with foundational work that helped catalyze increase from $14 in 2001 to $314 at acquisition in 2017.
• Led the customer-validated identification of Panera's core deliverable and Brand Genome™, successfully transmitting and instilling a deeper understanding of the brand's customer and employee wins across both.
• Aligned leadership and board around critical brand insights, creating new planning and action frameworks.
• Prototyped and established the foundation for future brand development and marketing initiatives.

• Established and led a consulting company specializing in optimizing the linkage between unusually clear and precisely articulated brand strategy and creativity to shape new products, services, identities, cultures, and.
• Long-term clients included: Anheuser-Busch, Universal Studios, Taco Bell, Pepsi, Panera Bread.
• Developed MMA's Brand Genome™ framework during this period, laying the groundwork for long-lasting brand and enterprise differentiation.
• Success evolved into a focus on creating brand differentiation that is lived by the entire organization, expressed and integrated through all of its outputs and behaviors, resulting in a whole that is far greater than.

• Led the East African operations of Ogilvy & Mather, overseeing marketing and communications strategies for major multinational clients, including Unilever, Nissan, Cadbury Schweppes, Pepsi, Guinness, and a range of.
• Spearheaded the adaptation of global brand strategies to fit the unique cultural and market dynamics of East African countries, ensuring local relevance while maintaining global brand integrity.
• Directed cross-functional teams in delivering integrated marketing campaigns, resulting in enhanced brand recognition and competitive advantage in the region.
• Played a key role in growing Ogilvy’s presence in East Africa by developing strong relationships with both global and local clients.
• Experience gained has proved invaluable in demonstrating how Brand Benefit clarity can resonate across diverse customer groups and locales, provided it is expressed in culturally and tactically relevant ways.

Developed Ogilvy’s New York-based boutique subsidiary into a prototype of the small, high-level brand strategy and creative agency.Techniques for optimizing the often dysfunctional interface between brand positioning development and creative execution were successfully prototyped and applied, resulting in client work that consistently exceeded industry.

New York, United States

• Held a series of roles, progressing from Account Executive to Executive Vice President at this leading-edge New York advertising agency.
• Played a key role in managing major accounts and campaigns, contributing to the agency's reputation for innovative and effective marketing strategies and creative excellence.
• Developed deep expertise in both brand strategy and creative development, which became instrumental in shaping future leadership roles within the advertising industry.
• Became a trusted advisor to a range of senior client leaders, establishing the foundation for multi-decade consulting and advisory success.