Mark Pearcy

Mark Pearcy Email and Phone Number

Product and Growth Manager @ Property Inspect
Portsmouth, England, GB
Mark Pearcy's Location
Southsea, England, United Kingdom, United Kingdom
Mark Pearcy's Contact Details

Mark Pearcy personal email

n/a
About Mark Pearcy

How often are you or your sales colleagues hearing this in 2024? "My decision is final..."- "Let me think about it..." (this buyer can be your colleague/boss wanting to sign off your next tactic - but can't).All of us are afraid of making the wrong decisions, of course, but rest assured in knowing that there is greater long-term potential harm in not making decisions than there is in making wrong decisions.Ready for some perverse irony? Consultants and marketers—who are supposed to understand positioning better than any of the professional services — are the absolute worst at positioning themselves. Been there, done that. I feel this often myself, I have seen this a lot + and this could be affecting your whole operation. This sub-optimal positioning affects the audiences' "buy-in" - i.e making the right decision!I'll help you solve this problem. I work with companies where this is happening - problem aware - solution unaware - or they just might not know it yet.**** The Partner & Product Marketing "Fit" Program from Apricity ****4 x 0.5 day program, hell bent on> Giving you objectivity, insight and the courage to become an expert in reducing this type of indecision, understand its impact on growth both inside and outside your business, why it matters, why it's not just a problem for sales.> Getting a fresh product marketing capability, well proven in the Startup/SaaS space - giving you the best chance to scale down this indecision & unlock massive company-wide value.> Getting a fresh partner marketing capability, again well proven in the Startup/SaaS space - giving you the best chance to create an eco-system that surrounds your buyers with people they trust.> Exploring the importance of product marketing. Its value can be key for your company’s internal operations and shapes how customers see your product/service.> Activating new tactics & playbooks that can help minimise indecision/maximise results – (big difference between textbook & chequebook!)> Boosting your stagnant or declining metrics -by rejuvenating your tired brand, lead generation, content creation, paid, SEO / C.R.O. activities + introduce new brand advocacy tactics> Making a big leap towards achieving the ultimate Product-Market Fit, a step your rivals likely won’t take.

Mark Pearcy's Current Company Details
Property Inspect

Property Inspect

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Product and Growth Manager
Portsmouth, England, GB
Website:
propertyinspect.com
Employees:
25
Mark Pearcy Work Experience Details
  • Property Inspect
    Product And Growth Manager
    Property Inspect
    Portsmouth, England, Gb
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  • Apricity Marketing Ltd
    Founder
    Apricity Marketing Ltd Feb 2023 - Present
    Portsmouth, England, United Kingdom
    The Product Marketing "Fit" Program from Apricity.An accelerative ecosystem led growth program for the CEO / CMO or 3rd party agencies of established B2B companies, regularly designing, launching & marketing new products/services. > Decide to become an expert in reducing indecision, its impact on growth both inside and outside your business & why it matters.> Get a fresh product marketing capability, proven in the Startup/SaaS* space & have the best chance to scale down indecision & unlock massive company-wide value.> Explore the importance of product marketing. Its value can be key for your company’s internal operations and shapes how customers see your product/service.> Activate new tactics & playbooks that can help minimise indecision/maximise results – (big difference between textbook & chequebook!)> Boost your stagnant or falling metrics by rejuvenating your tired brand, lead generation, content creation, and C.R.O. activities. > Make a big leap towards achieving the ultimate Product-Market Fit, a step your rivals likely won’t take.
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  • Shaping Portsmouth
    Mentor (Portsmouth Business Support Service (Pbss))
    Shaping Portsmouth Jul 2024 - Present
    Portsmouth, England, United Kingdom
    The PBSS aims to help businesses start, grow, and thrive, by offering best-in-class support that enablessustainable business growth. Our primary webpage, created through collaborative efforts with theEconomic Growth Team at Portsmouth City Council, serves as a hub of information for information andsupport services.The Role of the Mentor:As a mentor, my role is crucial in guiding and supporting local businesses.
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  • Flooencer
    Head Of Product Marketing
    Flooencer Jul 2023 - Present
    Portsmouth, England, United Kingdom
    https://www.flooencer.com/For Brands: Build out your business influencer marketing channel to expand your reach and ultimately, influence your pipeline.For Business Influencers: Monetise your content. Add an additional income stream and cross collaborate with others to help grow your audience.
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  • Minibar Products
    Fractional Product Marketing Manager
    Minibar Products Jun 2017 - Present
    Portsmouth, England, United Kingdom
    Promoting the kits worldwide, to the very best luxury boutique hotels. Identifying and tracking our target audience, designing new products, gathering customer feedback/insight, win-loss interviews. Goal is to maximise market reach, ensuring complete value and satisfaction for both hotel & guest.Tactics. ICP/Champion Ident, CRM Integration, Outbound Emails, Direct Mail, Digital Sales Rooms, Customer Questionnaires.Q1/Q2 2023: Work 1 day a weekQ3/Q4 2023: Now engaged 2 days a week due to growth/expansion.
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  • Product Marketing Alliance
    Exec+ Member
    Product Marketing Alliance Jul 2023 - Present
    The precursor to my mini degree in digital psychology & persuasion in Q4 2024, is getting certified in Product Marketing, at an advanced/leadership level.
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  • Sopro
    Director Of Demand Generation
    Sopro May 2022 - Feb 2023
    Brighton
    Super happy. Joined Sopro, a sales engagement platform with a driver. Engage prospects, generate sales conversations. Sell more.
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  • 4Com
    Head Of Marketing
    4Com Apr 2018 - May 2022
    Bournemouth, United Kingdom
    If 2020 was about surviving COVID-19, then 2021 and beyond, is about learning to adapt to change. Everyday routines and lifestyles are adapting to our new reality. The workplace is no exception. The office has to have an option for remote working. Even if the pandemic is over, having a hybrid workplace is increasingly a factor in both staff & customer acquisition/retention. A communications system that can support an expansive network of staff and complete routing of calls in multiple locations, is becoming a must. The HiHi2 deskphone is part of this next generation of communications system. One that is more intuitive, familiar and comprises of underpinning tech that's easily scalable, a perfect solution for the UK’s fastest growing companies & it looks fantastic as well. Its base unit with an attached handset is paired with a detachable 10.1" touchscreen tablet. Users can pick up the tablet and go. That's great for hot-desking and on days when the office is expected to be closed. HiHi2 was already delivering a portable and flexible working convenience when its role was a plus, pre-pandemic. Now it is the de facto VOIP device for hybrid working, and it has more to offer too. Designed, developed, onboarded and supported in the UK, HiHi2 takes advantage of the latest mobile converged technology, recording/reporting tools and video calling functionality available on the market today. HiHi3 is over the horizon too.Me?.... I am continuing to massively enjoy implementing an advertising / marketing strategy across all platforms (online, digital, offline, TV advertising etc), I'm responsible for managing an awesome team plus a sizeable monthly marketing budget, ensuring a suitable return on investment.
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  • 4Com
    Advertising Campaign Manager
    4Com Feb 2018 - May 2018
    Bournemouth
    It’s an exciting time at 4Com and especially for me starting this role. We’ve recently launched our own business telephone system – We’ve overhauled the tablet device, invented and built a unique phone system called HiHi, designed to revolutionise our customers telecoms experience. It’s got video calling, call recording, real-time business stats, it links to your mobile making it an extension of the office, it’s so easy to use it doesn’t come with an instruction manual.I'll be creating and implementing an advertising / marketing strategy across all platforms (online, digital, offline, TV advertising etc), I'm responsible for managing a budget and ensuring a suitable return on investment.
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  • Lead Forensics
    Marketing Success Strategist
    Lead Forensics Mar 2017 - Mar 2018
    Portsmouth, United Kingdom
    Really excited about starting in a role that's new for Lead Forensics. Helping my 35 customer success manager colleagues, make a success of their client's online marketing, plus their use of the Lead Forensics tool. Typically speak to around 200 customers a month, with 50 consultative sessions held every month.I'll be getting involved looking at their clients'​ acquisition/retention, clients' crm & sales pipelines plus last not least, helping identify the website visitor wherever possible & reporting on return on investment.Core remit:Internal: Increase client retention and contract renewal, reduce churn for LFExternal: Increase not only the ROI off the LF SAAS, also the overall digital marketing success for the customer.
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  • Suso Media
    Director
    Suso Media May 2016 - Mar 2017
    Whiteley, Hampshire
    SuSo Media is a web design and marketing company specialising in 5 day bootcamps for start-ups or overhauls. We use our website expertise, creative design, video and photography skills and more to create an entire brand in just 5 working days.
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  • The Website Video Company Ltd
    Managing Director
    The Website Video Company Ltd Jun 2015 - Mar 2017
    Whiteley, Hampshire
    Video Production & essential subsequent search marketing promotion and integration with the likes of paid search, email marketing & automation
  • Advantec Internet Services Ltd
    Head Of Search
    Advantec Internet Services Ltd Apr 2013 - May 2015
    Swanwick
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  • Vertical Leap
    Ppc Campaign Delivery Manager
    Vertical Leap Mar 2012 - Apr 2013
    Portsmouth
    Mark joined Vertical Leap as a PPC Campaign Delivery Manager early 2012, with experience working for ecommerce web design companies, plus working client side in a competitive finance vertical. Adwords & Analytics qualified and very passionate about ROI. Former Semi Pro DJ and occasional tornado chaser.
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  • Peak Commerce Ltd
    Search Engine Marketing Manager
    Peak Commerce Ltd Mar 2010 - Mar 2012
    Key Achievements-Successfully achieving a number of competitive page 1 organic search rankings on Google, providing increased qualified traffic & revenue-Delivering a significant increase in sales revenue and ROI from paid search whilst simultaneously driving down costs-Designed several blogs, closely integrated with the client’s existing site and Twitter/Facebook API, and provided a secure on-line tutorial video to enable clients to effectively utilise the blog’s capabilities -Leveraging advanced features of clients’ email marketing platforms to deploy enhanced email marketing campaigns for seven clients-Substantially & continually improving company wide project delivery through the implementation of Basecamp project management and collaboration tool Responsibilities - A pivotal role in managing a team of four Search Marketing Engineers and reporting directly to the Chairman and the Board -Providing significant technical and creative input to the formulation of a successful e-commerce marketing strategy for 12 clients -Proactively engaging with customers in a sales capacity whilst also managing their technical requirements in the areas of post-production testing, troubleshooting and project management
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  • Aspinal Of London Limited
    Search Manager (Contract)
    Aspinal Of London Limited Jul 2009 - Feb 2010
    Key Achievements-Optimised the user experience at key Landing Pages resulting in increased conversion rates and a reduction in abandoned baskets-Successfully reduced a six figure PPC spend by 19% whilst increasing UK Adwords channel ROI by 151% to an overall 384%, durung the six month period (YOY)-Achieved an overall reduction in bounce rates and simultaneously secured several organic page 1 rankings for paid search converting terms (in turn lowering PPC spend)Responsibilities -Managed an extensive portfolio of UK, EU and US territory Pay Per Click accounts with recommendations made for their continual improvement-Collated Google Analytics metrics for analysis at keyword, adgroup and campaign level whilst connecting offline sales to online spend -Recommended improvements at Board level and implemented, tracked and audited changes through online project management software
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  • Crystal Clear Home Loans Ltd
    Online Marketing Manager
    Crystal Clear Home Loans Ltd Oct 2005 - Jun 2009
    Key Achievements-Achieved a month-on-month increase in the quantity and quality of leads generated in an extremely competitive sub-prime mortgage industry -Designed 150+ compelling, high impact PPC landing pages and 100+ organic rankings across Google, Yahoo and MSN -Analysed lead source ROI and identifying opportunities to drive down cost per enquiry and cost per conversion -Periodically data-mined the CRM application resulting in the identification of regular qualified and time leads for retention -Defined a full range of customer scenarios and formulated customised manual and automatic email marketing campaigns accordingly -Designed a successful affiliate programme, banner, returns criteria and commission calculation to benefit affiliate and merchant alike -Spearheaded a particularly successful project which enabled the company to expand during the credit crunch whilst local competition downsized or disappeared completely Responsibilities -Played a key role in the management and continual improvement of 11 PPC campaigns, 3 SEO campaigns, 2 affiliate programmes and an in-house email marketing programme -Identified and maximised opportunities to increase online lead generation with the emphasis on improving percentage of valid enquiries -Effectively administered the returns procedures to maximise overall ROI and identified, set up and managed third party lead generators -Utilised Basecamp to project manage the development and maintenance of new websites, lead generation concepts and third party contractors

Mark Pearcy Skills

Seo Google Analytics Online Marketing Ppc Google Adwords Email Marketing E Commerce Sem Social Media Marketing Web Marketing Blogging Web Design Analytics Organic Search Sales Web Development Integrated Marketing Conversion Optimization User Experience Project Implementation Project Execution Online Sales B2b Ecommerce Internet Strategy B2c Marketing Blog Development Marketing Strategy

Frequently Asked Questions about Mark Pearcy

What company does Mark Pearcy work for?

Mark Pearcy works for Property Inspect

What is Mark Pearcy's role at the current company?

Mark Pearcy's current role is Product and Growth Manager.

What is Mark Pearcy's email address?

Mark Pearcy's email address is ma****@****m.co.uk

What skills is Mark Pearcy known for?

Mark Pearcy has skills like Seo, Google Analytics, Online Marketing, Ppc, Google Adwords, Email Marketing, E Commerce, Sem, Social Media Marketing, Web Marketing, Blogging, Web Design.

Who are Mark Pearcy's colleagues?

Mark Pearcy's colleagues are Dandara Pires, Silvia Helena Morelli Carnelós, José Luiz Yanaguizawa Junior, Michele Bravo, Isabela Gregório Reis, Karina Iwashita, Adriano Agostinho.

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