Mark Pesavento Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

Co-owner of niche consultancy focused on digital initiatives and non-scripted programming.

Los Angeles, Ca

Led ~100-person digital content team spanning audio/video production, social media, programming, strategy and channel development.• Directed content strategy for the league's biggest events. • Created several new shows tailored to the league's various audiences. On owned properties, we focused on satisfying hardcore fans with red-meat football content. On social, we emphasized player-driven, personality-focused content.• Launched NFL Throwback, a history brand celebrating classic moments, colorful characters and incredible achievements repackaged for the Instagram generation.

Playa Vista, Ca

Headed ~150-person digital content team spanning editorial, video production, podcasts, social media, audience development and creative development. • Oversaw all aspects of editorial production, programming and distribution at FoxSports.com, its affiliated properties, social platforms and YouTube.• Led Fox Sports to a No. 2 ranking in comScore, up from No. 4 in 2015. Among competitive set, ranked No. 1 in YouTube views, No. 2 in social followers and No. 3 in social video engagements.

Mclean, Va

Led 42-person team focused on creating innovative digital products and experiences, primarily for mobile and social audiences.• Conceived, won broad support for and launched Gannett’s first social news site, For The Win, in May ’13, which won Digiday’s award for Best Mobile Content Site in May ‘14. • Grew FTW’s unique user base to 14.7 million in eight months through aggressive focus on social sharing. As a result, FTW is one of the fastest-growing sports properties in history.

Mclean, Va

• Partnered with division president on sweeping newsroom reorganization to transform a print-based workforce into a digital-first, 24/7 news operation.• Oversaw content creation, production and distribution of all of Gannett’s sports assets, including print, digital and video. Built company’s first dedicated social news and video production teams.• Coordinated coverage of all major sporting events across Gannett, including Super Bowls, the London Olympics and the World Cup.• Influenced strategy around our league partnerships (NFL, NFLPA, MLB, PGA and NASCAR), media partnerships and our events business to create profitable sponsor-driven properties like AdMeter, Fan Index and the forthcoming Social Media Awards.• Orchestrated content/programming strategy that lead SMG from being off comScore radar into Top 5 following the strategic acquisition of Big Lead Sports network and the launch of FTW.

• Directed a staff of 35 writers who produced 15 blogs read by ~50 million unique users per month. Average monthly blog traffic was about 300 million page views.• Supervised all aspects of personnel including payroll, contract negotiations, talent acquisition and partner relations.• Acted as primary conduit between writing staff and the world's most web popular portal – the Yahoo! front page – to cultivate stories on trending "water cooler" moments. • Managed all Yahoo! Sports' social media outlets, including our official Twitter and Facebook pages.• Results-oriented leader with a proven track record of engaging a large, general audience:o Increased page views 415% by emphasizing broad-interest content that engages casual fans.o Increased total time spent 450% by identifying underserved areas of reader interest and building content communities around them to attract and retain new users.o Increased time spent per user 96% by expanding use of photo galleries and embedded, in-network video to more deeply engage our existing users.o Doubled revenue through strategic partnerships with major sports leagues and corporations.o Tripled social media referrals by creating and promoting Facebook pages for all 15 blogs, and maintaining Yahoo! Sports' Twitter feed.o Tripled daily users on Facebook in Q1 2011 with aggressive marketing/editorial campaigns. o Raised Yahoo! Sports' profile: Ranked comScore's No. 1 sports site every month of my term.• Conceived and executed content for major events including the World Cup and Olympics. Hired editorial teams to cover both and directed Olympics coverage from the ground in Vancouver.o Achieved No. 1 comScore ranking for Olympics with 32m uniques by creating a competitive analysis plan that undermined NBC's strengths and highlighted our dexterity.o Defeated World Cup competitors in all key metrics by focusing on quirky stories to attract the general user, balanced with credible analysis by the world's best bloggers.

• Oversaw the programming of all original and partner content for Yahoo! Sports, which I led past ESPN into No. 1 for the first time and held that ranking over the final 12 months of my term.• Ensured that all pages were programmed in a relevant, timely and compelling manner that matched Y! Sports' editorial voice and business objectives.• Managed copy desk staff of 11 editors. Day-to-day responsibilities included staff scheduling, training and career development; hiring; working with writers to create stories to match the Yahoo! voice; editing key content pieces and determining resource allocation.• Assisted executive editor in identification and prioritization of original content enterprises. Selected and recruited key talent to lead strategic initiatives and ensure achievement of goals.• Directed coverage of all major events, including the Olympics from the ground in Beijing, where I led a team of 30 writers and producers to a No. 1 finish ahead of NBC Sports (32m uniques to 23m).

• Major League Baseball editor: Managed three reporters and numerous partners who contributed exclusive baseball analysis. Generated story ideas and special packages, ensured timeliness and relevance of news and opinion, and oversaw all aspects of the site's presentation and functionality.• Executive editor, Turin Olympics: Hired and lead a team of 20 editors, writers, analysts, producers and designers. Directed all aspects of editorial coverage, from site functionality to story ideas to copy editing to packaging choices. Won Yahoo's highest company award for producing comprehensive, engaging news coverage that drew significantly more users than NBC Olympics (10m uniques vs. 7m).

• Designed dynamic packages for a variety of major sporting events. Selected and edited multimedia elements (photos, audio and video) and packaged them with paper's text to shape holistic narratives.• Was lead editorial producer on four NBA Finals, three Olympics and the 2002 FIFA World Cup.• Trained and managed a staff of seven editors who contributed to production of sports site.• Liaison to print staff. Coordinated coverage with top print editors and writers, dictated story play for daily edition and breaking news, rewrote wire stories and edited raw staff copy.

• News desk editor in charge of updating home page and sport section front pages with breaking news.• Wrote weekly college football and major league baseball columns and regularly contributed analysis of all sports. Expanded beyond game coverage with features that told athletes’ personal stories.

• Posted breaking news and packaged daily edition stories with related photos and audio.• Beat writer for the minor league Kane County Cougars. Wrote game stories, features and columns.

Bachelor Of Arts

Education record