Mark Pesavento Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

Co-owner of niche consultancy focused on digital initiatives and non-scripted programming.

Los Angeles, CA

• Led ~100-person digital content team spanning audio/video production, social media, programming, strategy and channel development.
• Directed content strategy for the league's biggest events.
• Created several new shows tailored to the league's various audiences. On owned properties, we focused on satisfying hardcore fans with red-meat football content. On social, we emphasized player-driven.
• Launched NFL Throwback, a history brand celebrating classic moments, colorful characters and incredible achievements repackaged for the Instagram generation.

Playa Vista, CA

• Headed ~150-person digital content team spanning editorial, video production, podcasts, social media, audience development and creative development.
• Oversaw all aspects of editorial production, programming and distribution at FoxSports.com, its affiliated properties, social platforms and YouTube.
• Led Fox Sports to a No. 2 ranking in comScore, up from No. 4 in 2015. Among competitive set, ranked No. 1 in YouTube views, No. 2 in social followers and No. 3 in social video engagements.

Mclean, VA

• Led 42-person team focused on creating innovative digital products and experiences, primarily for mobile and social audiences.
• Conceived, won broad support for and launched Gannett’s first social news site, For The Win, in May ’13, which won Digiday’s award for Best Mobile Content Site in May ‘14.
• Grew FTW’s unique user base to 14.7 million in eight months through aggressive focus on social sharing. As a result, FTW is one of the fastest-growing sports properties in history.

Mclean, VA

• Partnered with division president on sweeping newsroom reorganization to transform a print-based workforce into a digital-first, 24/7 news operation.
• Oversaw content creation, production and distribution of all of Gannett’s sports assets, including print, digital and video. Built company’s first dedicated social news and video production teams.
• Coordinated coverage of all major sporting events across Gannett, including Super Bowls, the London Olympics and the World Cup.
• Influenced strategy around our league partnerships (NFL, NFLPA, MLB, PGA and NASCAR), media partnerships and our events business to create profitable sponsor-driven properties like AdMeter, Fan Index and the.
• Orchestrated content/programming strategy that lead SMG from being off comScore radar into Top 5 following the strategic acquisition of Big Lead Sports network and the launch of FTW.

• Directed a staff of 35 writers who produced 15 blogs read by ~50 million unique users per month. Average monthly blog traffic was about 300 million page views.
• Supervised all aspects of personnel including payroll, contract negotiations, talent acquisition and partner relations.
• Acted as primary conduit between writing staff and the world's most web popular portal – the Yahoo! front page – to cultivate stories on trending "water cooler" moments.
• Managed all Yahoo! Sports' social media outlets, including our official Twitter and Facebook pages.
• Results-oriented leader with a proven track record of engaging a large, general audience:o Increased page views 415% by emphasizing broad-interest content that engages casual fans.o Increased total time spent 450% by.
• Conceived and executed content for major events including the World Cup and Olympics. Hired editorial teams to cover both and directed Olympics coverage from the ground in Vancouver.o Achieved No. 1 comScore ranking.

• Oversaw the programming of all original and partner content for Yahoo! Sports, which I led past ESPN into No. 1 for the first time and held that ranking over the final 12 months of my term.
• Ensured that all pages were programmed in a relevant, timely and compelling manner that matched Y! Sports' editorial voice and business objectives.
• Managed copy desk staff of 11 editors. Day-to-day responsibilities included staff scheduling, training and career development; hiring; working with writers to create stories to match the Yahoo! voice; editing key.
• Assisted executive editor in identification and prioritization of original content enterprises. Selected and recruited key talent to lead strategic initiatives and ensure achievement of goals.
• Directed coverage of all major events, including the Olympics from the ground in Beijing, where I led a team of 30 writers and producers to a No. 1 finish ahead of NBC Sports (32m uniques to 23m).

• Major League Baseball editor: Managed three reporters and numerous partners who contributed exclusive baseball analysis. Generated story ideas and special packages, ensured timeliness and relevance of news and opinion.
• Executive editor, Turin Olympics: Hired and lead a team of 20 editors, writers, analysts, producers and designers. Directed all aspects of editorial coverage, from site functionality to story ideas to copy editing to.

• Designed dynamic packages for a variety of major sporting events. Selected and edited multimedia elements (photos, audio and video) and packaged them with paper's text to shape holistic narratives.
• Was lead editorial producer on four NBA Finals, three Olympics and the 2002 FIFA World Cup.
• Trained and managed a staff of seven editors who contributed to production of sports site.
• Liaison to print staff. Coordinated coverage with top print editors and writers, dictated story play for daily edition and breaking news, rewrote wire stories and edited raw staff copy.

• News desk editor in charge of updating home page and sport section front pages with breaking news.
• Wrote weekly college football and major league baseball columns and regularly contributed analysis of all sports. Expanded beyond game coverage with features that told athletes’ personal stories.

• Posted breaking news and packaged daily edition stories with related photos and audio.
• Beat writer for the minor league Kane County Cougars. Wrote game stories, features and columns.

Bachelor Of Arts

Education record