Mark Petty

Mark Petty Email and Phone Number

Human Resources Specialist - Rutherford County Government @ Rutherford County Human Resources
Murfreesboro, TN, US
Mark Petty's Location
Murfreesboro, Tennessee, United States, United States
Mark Petty's Contact Details

Mark Petty personal email

n/a

Mark Petty phone numbers

About Mark Petty

A Results-driven marketing professional with 15+ years of progressive achievement in consumer, B2B environments and backed with a deep knowledge of media promotions. Highly successful go-to-market strategist adept at identifying lucrative market opportunities. Specialties: Field, Channel Marketing and Partner Development • Media Marketing • Experiential Marketing • Consumer Sales • National Retail • Brand Management • Marketing strategy/planning/execution • Product and Services Positioning • Sales programs and support • Event planning and execution • Agency Management • Campaign analysis • Supplier and Vendor Management.

Mark Petty's Current Company Details
Rutherford County Human Resources

Rutherford County Human Resources

View
Human Resources Specialist - Rutherford County Government
Murfreesboro, TN, US
Employees:
6
Mark Petty Work Experience Details
  • Rutherford County Human Resources
    Human Resources Specialist - Rutherford County Government
    Rutherford County Human Resources
    Murfreesboro, Tn, Us
  • Rutherford County Human Resources
    Human Resources Specialist - Rutherford County Government
    Rutherford County Human Resources Oct 2021 - Present
    Murfreesboro, Tennessee, United States
  • Backup It Solutions Llc.
    Contract Marketing & Client Relations
    Backup It Solutions Llc. Jul 2011 - Oct 2021
    Murfreesboro, Tn
    Assisting all clients to the best of my abilities with any and all requests.
  • Iheartmedia
    Director Of Marketing Iheart Nashville - Partnership Marketing Events
    Iheartmedia Aug 2016 - Apr 2018
    Greater Nashville Area, Tn
    Marketing and onsite support for annual iHeartMedia-Nashville Premium events that include: -Wine on the River-Mafiaoza's Music City Brewer’s Fest-Nissan Taste of Music City-CMA Fest-Guitar-B-Que -Bobby Bones Million Dollar Show-Battle for the Bones-Wine in the Winter-Christmas Wish (WRVW)-St. Jude Radiothon (WSIX), -River of Hope Radiothon (WRVW)-Freedom Fest Hendersonville
  • Iheartmedia
    Director Of Marketing Iheart Nashville
    Iheartmedia Aug 2016 - Apr 2018
    Greater Nashville Area, Tn
  • Iheartmedia, Inc.
    Marketing And Promotions Manager
    Iheartmedia, Inc. Jan 2013 - Mar 2014
    Greater Nashville Area, Tn
    • Working closely with sales staff, clients in preparing effective door swing promotions • Developed new and creative ideas to drive brand awareness and gain market share • Work Closely with Programming in developing new and innovative ideas for station promotions• Point of contact between Programming and Sales• Manage and coordinate staff to conduct on-site promotions • Develop effective value added sponsorships and on air promotions • Drive market share through effective station promotions
  • Clearwire
    Regional Marketing Manager- Experiential Marketing
    Clearwire Jun 2010 - Jun 2012
    • Manage a team of three to implement channel specific marketing programs to drive growth, retention and improved ROI• Develop and manage quarterly KPI plans and meet expectations.• Organize and deliver corporate monthly Pricing and Promotions calls nationwide across all sales channels• Serve as primary marketing POC to existing field and channel sales organizations, and provides local marketing intelligence and feedback to corporate marketing• Management of experiential marketing agency across all markets in the region: Octagon• Manage event support with agency that includes: Austin City Limits Stage Sponsorship, Atlanta Hawks and Falcons stadium sponsorship, SWSW sponsorship, ATL Tabernacle sponsorship and Huston Texans stadium sponsorship. • Develop and drive marketing launch plans for assigned launch markets and serve as key contact to cross functional teams. Launched 23 markets in 2009-2010: New York, Atlanta, Baltimore, Washington DC, Philadelphia, Miami, Tampa Bay, Orlando, Nashville, Jacksonville and others within the eastern US.• Conduct disciplined post-campaign reporting and analysis to ensure ongoing improvement against key performance indicators• Provide local sales with customer base profile and adjust plans to achieve a balanced segmentation model• Evaluate local media plans for value-add opportunities and manage related programs• Manage to an annual budget
  • Clearwire
    Regional Marketing Manager- East & South Central Region
    Clearwire 2008 - 2010
    • Implemented channel specific marketing programs to drive growth, retention and improved ROI for the CLEAR brand• Serve as primary marketing POC to existing field and channel sales organizations, and provides local marketing intelligence and feedback to corporate marketing• Management of event marketing agency across the East Region: Octagon• Work with Public Relations to maximize awareness of CLEAR and promote service offerings in the local markets• Identify and evaluate local event and sponsorship opportunities • Develop and drive marketing launch plan for assigned launch markets and serve as key contact to cross functional teams. Launched 11 markets in 2009• Conduct disciplined post-campaign reporting and analysis to ensure ongoing improvement against key performance indicators• Provide local sales with customer base profile and adjust plans to achieve a balanced segmentation model• Evaluate local media plans for value-add opportunities and manage related programs• Manage to an annual budget
  • Clearwire
    Regional Marketing Manager- Southeast Region
    Clearwire 2007 - 2008
    • Manage marketing activities in Richmond, VA- Nashville, TN- Charlotte, NC- Raleigh, NC- Greensboro, NC- Jacksonville, FL- Daytona Beach, FL and Atlanta, GA • Marketing for all local channels which include retail, national retail, direct sales, indirect sales and authorized dealers coordinated all internal and external communications.• Manage marketing budget for the region. • Program development for Authorized Representative co-op advertising opportunities • Development of marketing strategies for local markets through advertising• Maximize exposure and brand awareness in the marketplace • Creation of partnership programs for all markets to assist delivering sales and brand awareness
  • South Central Communications
    Marketing Director: Wcjk-Jack Fm
    South Central Communications 2004 - 2006
    • Working closely with sales staff, clients in preparing effective door swing promotions • Developed new and creative ideas to drive brand awareness to gain market share • Successfully launched 96.3 JACK FM, WMAK with a format change from WMAK to introduce a relatively new format in the radio industry.• Work Closely with Programming in developing new and innovative ideas for station promotions• Point of contact between Programming and Sales• Manage and coordinate staff to conduct on-site van hits for clients and station promotions • Develop effective value ad sponsorships and on air promotions for station sales staff • Work Closely with Programming in developing new and innovative ideas for station promotions
  • Clear Channel Communications
    Marketing Director
    Clear Channel Communications 1998 - 2004
    - Account Manager, WNRQ 105.9 the Rock- Promotions and Marketing Director, WNRQ 105.9 the Rock- Assistant Promotion Director: WNRQ, WRVW, WSIX, WLAC, WUBT- On-Air Talent: WRVW 107.5 The River
  • Bmi
    Radio Division
    Bmi May 1999 - Jul 2000

Mark Petty Skills

Marketing Strategy Multi Channel Marketing Social Media Marketing Product Marketing Marketing Communications Direct Marketing Marketing Research Media Relations Media Buying Media Planning Field Marketing Customer Experience Event Based Marketing Marketing Event Planning Integrated Marketing Marketing Market Research Competitive Analysis Vendor Management Cross Functional Team Leadership Direct Sales B2b Strategy Management Advertising Strategic Partnerships Sponsorship Program Management Trade Shows Brand Management Brand Awareness Salesforce.com Lead Generation Market Planning Sales Relationship Marketing Email Marketing Budgets Strategic Planning Customer Retention Public Relations Retail Leadership Event Planning B2b Marketing Market Analysis Business To Business

Mark Petty Education Details

Frequently Asked Questions about Mark Petty

What company does Mark Petty work for?

Mark Petty works for Rutherford County Human Resources

What is Mark Petty's role at the current company?

Mark Petty's current role is Human Resources Specialist - Rutherford County Government.

What is Mark Petty's email address?

Mark Petty's email address is ma****@****dia.com

What is Mark Petty's direct phone number?

Mark Petty's direct phone number is (800) 548*****

What schools did Mark Petty attend?

Mark Petty attended Middle Tennessee State University, Goodpasture Christian School.

What skills is Mark Petty known for?

Mark Petty has skills like Marketing Strategy, Multi Channel Marketing, Social Media Marketing, Product Marketing, Marketing Communications, Direct Marketing, Marketing Research, Media Relations, Media Buying, Media Planning, Field Marketing, Customer Experience.

Who are Mark Petty's colleagues?

Mark Petty's colleagues are Jackson Patterson, Angela Cawthon, Dawn Ross, Lisa Harrell, Katie Woodard, Sandra Elam.

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