Mark Phillips Email & Phone Number

Dublin, Ie

Wien, Wien, At

As Director of Demand Generation I am responsible for developing and leading the execution of Meister's demand generation strategy and roadmap for both direct sales and self-serve. This role is responsible for overseeing the team and functional areas covering SEO, paid, web, and campaign management.

Stockholm, Se

Stockholm, Se

Stockholm, Se

Stockholm, Se

Foster City, Ca, Us

• Planning and executing a global demand generation programme • Reporting and measuring digital marketing efforts against set targets• Planning and execution of paid channel campaigns• Managing email campaigns, including nurtures and drips• Maintaining and implementing improvements to company website • Channel management: HubSpot / LinkedIn / Social / SEO• Content creation and ideation

Sunnyvale, Ca, Us

• Working closely with the in-country marketing teams to understand their challenges and content needs to drive organic traffic• Setting up and driving Search Engine Optimization across EMEA• Collaborate with Content team and implement best practices for local websites for SEO• Developing and implementing engaging content• Work with Global Digital Marketing leadership team to develop and drive the business plan for organic search• Engage and closely collaborate with the web operation team to drive initiatives for best user experience, site architecture and taxonomy and content, impacting rankings of category keywords in organic search results.• Create project goals and drive the deliverables with product teams• Manage tactical execution of organic search strategies and monitor trends• Manage and help plan support infrastructure• Manage and drive SEO reporting construct• Manage SEM and Paid Media campaigns for EMEA region

Sunnyvale, Ca, Us

• Collaborate with key stakeholders to implement automation for marketing campaigns and programs• Manage, plan and update all Corporate business websites and microsites globally• Reporting and analysis of campaigns and lead generation programs• Landing page creation, optimization, testing and deployment• Channel promotion, data segmenting/collection, list segmentation, program integration• Leverage LinkedIn’s own Marketing tools to provide the perfect multi-channel marketing mix • Advise on best practices and educate marketing peers with regard to marketing mix, optimisation, automation capabilities, testing, and projected results

Dublin 12, Dublin, Ie

Originally hired as Marketing Administrator before promotion to Marketing Executive in June 2013. Duties included:• Marketing campaign execution through Oracle Eloqua• Managing online PPC campaigns in Adwords and Linkedin• SEO optimization and web analytics reporting• Managing company website content• Using Eloqua and Salesforce to manage leads and marketing automation• Creation and management of internal communications content using Visualforce and Sharepoint• Assisting with execution of conferences and events• Monitoring analyst and media coverage

Västerås, Västmanland, Se

Worked as part of a project aiming to increase the number of students from abroad attending the University. This role entailed creating content for mdustudent.com and answering questions from international students considering attending Mälardalen University on an on-going basis.

Frankfurt, Hesse, De

Working within a team to edit in-game text for the UK and Irish markets. Duties also included ensuring game content satisfied age-rating standards and taking screen-shots for packaging. Worked with promotional content to ensure it was optimized for local markets.

Certificate In Leadership Principles

Msc In Business Administration (International Marketing), Marketing

Ba (Hons) In Communications And Public Relations, Pr, Marketing, Public Affairs

Adobe Indesign Essentials + Adobe Photoshop Essentials