Mark Prasuhn Email and Phone Number
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Over 25+ years as a C-suite executive - including 20 years in senior management roles in public/not-for-profit media - I've applied creativity, innovation, energetic leadership and business/ financial acumen to drive change and achieve success across a wide variety of roles.I've developed deep experience in day-to-day operational areas including:►Sales & Business Development►Fundraising►Content Development and Production►Digital/ Social Media►Programming►Marketing & Branding►Finance & Administration►Technical/ I.T.►Operations►Legal, Regulatory & Business Affairs►Board/Stakeholder RelationsWith a stellar reputation for integrity and reliability, I've worked with companies - large and small, public and private, for-profit and not-for-profit - to overcome challenges, seize opportunities and build new revenue streams. I've delivered 200+% improvements in operating revenues, profitability and audience ratings. As a founding CEO & General Manager, I've launched 4 TV networks and 3 international sales companies, and guided them to liquidity events. I've overseen the financing, commissioning, production, acquisition and sale of thousands of hours of TV programming, movies and digital media content. I'm an innovative, resilient, "Swiss Army Knife" versatile problem solver and brand builder with extensive industry knowledge, analytical proficiency, strategic focus, and superb interpersonal and presentation skills. A champion of diversity, equity and inclusion, I am laser focused on talent development and retention and have built many robust, diverse and successful management teams. I'm a highly effective negotiator and spokesperson, architect of excellent customer/stakeholder relationships, and a "glass half full" person.I am guided in what I do by something Harry Truman said: "it is amazing what you can accomplish if you do not care who gets the credit."
Wpbs-Tv
View- Website:
- wpbstv.org
- Employees:
- 38
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Mark Prasuhn, President And General ManagerWpbs-TvWatertown, Ny, Us -
President And General ManagerWpbs-Tv Jun 2019 - PresentWatertown, Ny, Us✔ Direct day-to-day operations of WPBS, including programming, marketing, sales, technical operations, production and educational services. Build, motivate and mentor an outstanding professional team.✔ Report directly to a 16-member volunteer Board of Trustees. Co-chair Community Advisory Board and Community Education Council.✔ Represent WPBS and nurture strong relationships with political leaders and government officials, K-12 & post-secondary educators, other PBS/NPR stations, regulators, underwriters, foundations, major donors and members. ✔ Oversee fundraising and development efforts delivering 55% increase in members and 40% growth in revenue since 2019.✔ Significantly improved financial position. Paid off mortgage and line of credit, eliminated net debt, doubled endowment and secured largest competitive grant award in 15 years. Invested to ensure robust signal distribution infrastructure.✔ Established new partnerships with non-profit, cultural, media & educational organizations. WPBS participated in/organized in almost 50 community events in 2023, the most in its history.✔ Significantly expanded curriculum content offerings. Earned Content Contributor status on the PBS LearningMedia platform. Commissioned first ever educational VR/video game production.✔ Delivered an exceptional content offering reflecting the bi-national service region. Led a full rebranding and refresh of on-air presentation. ✔ Reimagined/streamlined studio productions, improving production values and reducing costs. By reallocating existing resources and partnering with local independent producers, increased local production volume by approximately 150% and launched first weekly current affairs series since the 1980s. ✔ Extended station's multi-platform digital presence including 600%+ increase in digital content, launch of new website (achieved 176% increase in traffic) and mobile app, launch of 24/7 livestreams and expansion of on-demand/OTT offering into Canada. -
PresidentCmu College Of Makeup Art & Design Mar 2018 - May 2019Toronto, On, Ca✔ Led management team and business operations - finance, administration, marketing, talent management, IT services, legal and business affairs ✔ Implemented strategies for growth and new revenue-generating initiatives. Intensified and expanded digital advertising (Youtube, Instagram, Facebook, Google).✔ Deepened existing partnerships and and built new ones with key stakeholder/employer production sectors (film, TV, digital media, theatre, fashion, mobile/console/PC gaming)✔ Acted as governance liaison with officials at Ministry of Colleges and Universities, ensuring full regulatory compliance✔ Supported the delivery of a unique, highly specialized curriculum with courses in practical & digital SFX, film and TV, fashion, theatre, 3D printing/ZBrush, prosthetics and creature design. -
Senior Vice President, Operations & Strategic PartnershipsCmu College Of Makeup Art & Design Jan 2017 - Mar 2018Toronto, On, Ca -
Vice President And General ManagerGusto Tv Sep 2013 - Jan 2017Ottawa, Ontario , Ca✔ Steered the December 2013 launch of CTV Life Channel (formerly Gusto TV) as an independent pay TV channel and cross-platform digital content hub, focused in the food and lifestyle genre. Gusto TV attained 2 m subscriber homes at launch - virtually unheard of for a new independent specialty channel.✔ Positioned the channel to compete effectively and nimbly against much larger competitors through innovative, distinctive content curation, scheduling and branding. At a time when other food/lifestyle channels were strikingly lacking in diversity, sourced and presented content reflecting international cuisines with diverse hosts/chefs.✔ Selected and acquired superior programming and implemented promotional strategies resulting in 88% increase in year-over-year audience ratings, and ranking in top 15 female-oriented pay TV channels in Canada.✔ Mobilized talent and resources, worked with developers and solutions providers, and managed launch of multiple websites and social media platforms to serve as content hubs and marketing/viewer acquisition tools.✔ Provided decisive and energetic leadership to day-to-day operations including programming/acquisitions, marketing, digital media, finance, legal, business & regulatory affairs, human resources and technical/broadcast operations.✔ Negotiated and contracted content sales in overseas territories (Asia, Middle East, Europe).✔Oversaw legal, programming and operational aspects of the September 2016 acquisition of Gusto TV by Bell Media (Canada's largest media company); and supported the transition and reinvention of GustoTV to become one of the world’s leading producer/distributors of native 4K food and cooking content, available in over 160 countries on 40+ platforms. -
Chief Operating OfficerJumpwire Media Jan 2012 - Sep 2013✔ Propelled early stage growth of this digital/social media consulting company through talent recruitment and effective negotiation and relationship-building with customers and suppliers.✔ Developed and authored business plans, research reports, social media marketing strategies, budgets, proposals and client presentations.✔ Contributed to growth of online audiences for major radio station brands in the U.S. and Canada (Corus, Astral, YMF Media) by over 150% in 2012 using web-based research and measurement tools and social media. -
PresidentVantage Media Nov 2011 - Sep 2013✔ Founded my own consultancy to provide strategic advice and management services to broadcasters, content production/distribution companies and not-for-profit organizations✔ Prepared regulatory applications (TV and radio) and business plans. Successfully obtained licenses for startup MVPD (BDU) services and pay TV channels.✔ Spokeperson at regulatory (CRTC) hearings✔ Conducted due diligence and provided strategic advice to support M&A activity relating to television networks/stations✔ Prepared and presented management training for two major media companies in Southeast Asia✔ Developed pitch documents, budgets and financing plans for content production companies ✔ Delivered strategic advice for charity/not-for-profit media organizations
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Chief Operating And Content Officer, Television DivisionZoomermedia Limited Jun 2010 - Nov 2011Toronto, Ontario, CaVisionTV was acquired by publicly traded broadcast/media company Zoomer Media (CVE:ZUM) in June 2010. Through the ownership change, I continued in the same dual role which I held at VisionTV (see below) as COO and Head of Programming/Content, establishing the television division as Zoomer Media's leading profit centre. -
Chief Operating Officer And Svp ProgrammingVision Tv Oct 2001 - Jun 2010Ca✔ Spurred growth in annual revenues from $14m in 2001 to $35m by 2010. Engineered turnaround from loss-making charitable organization to diversified, profitable takeover target with multiple subsidiaries and TV networks. ✔ Oversaw day to day operations including advertising/paid program sales, legal, regulatory and business affairs, fundraising/underwriting, human resources, and distribution/affiliate relations. Starting in 2007, also added responsibility for programming, marketing and branding, online/digital media, production/post-production and technical operations/engineering/master control/IT. ✔ Led a team of 50+ staff including up to a dozen direct reports (V-P and Director level).✔ Envisioned and created a production/distribution subsidiary, VisionTV International, which co-produced award-winning factual series for major international broadcasters.✔ Increased VisionTV audience ratings by 215% from 2007 to 2010 by overhauling schedule, improving programming, and reinvigorating network branding, all during a period of belt tightening in the period leading up to the network's sale. ✔ Dramatically increased on-air diversity, including doubling the number of hours of third language programming. Served as primary representative to diverse faith/cultural stakeholder communities.✔ As founding President, spearheaded 2005 launch and 2009 sale of national specialty service Daystar Channel Canada. ✔ Steered M&A activity including purchase of two local OTA stations (CHNU-TV Vancouver/Victoria & CIIT-TV Winnipeg) from Rogers Media in 2008; and sale of S-Vox broadcast assets to Zoomer Media in 2010.✔ Drove rapid subscriber growth, launch of online video content, and establishment of two charitable foundations (VisionTV Foundation, Inspirit Foundation).✔ Led build of new office/master control/production facilities.✔ Organizational representative to key external stakeholders, advertisers and media. Panelist/speaker at CRTC regulatory hearings. -
V-P Revenue And Commercial VenturesVision Tv Jan 2001 - Oct 2001Ca✔ Pioneered startup of new division responsible for all revenue generating activity (affiliate relations, advertising sales, paid programming, content sales). ✔ As General Manager, successfully launched OneTV, Canada's only 24-hour fitness, yoga and healthy living channel carried on all major cable, satellite and telco systems across Canada. -
Chief Operating OfficerMinds Eye Entertainment, Ltd. May 1998 - Jan 2001✔ Member of Board of Directors of this television and feature film production/distribution company. Guided day-to-day operations, affiliate companies, legal and business affairs and corporate development.✔ Drove revenues from approximately $10m in 1998 to $50m in 2000.✔ Reinforced corporate growth through founding of international television program sales division (Minds Eye International), acquisition of video post-production, audio post and digital media companies, and equity capital injection via private placement.✔ As founding Chair of the Industrial Relations committee of the CFTPA - Saskatchewan, led negotiations with professional guilds including DGC and ACTRA.✔ Executive Producer/Production Executive on several theatrical and direct-to-video feature films, dramatic television series (for broadcasters including Disney Channel, Discovery, PBS, YTV and TVO), and educational online games. -
General Manager And Film CommissionerSaskfilm Sep 1993 - May 1998✔ Chief Executive of this provincial funding agency and film commission, reporting directly to 11 member volunteer Board made up of production industry, broadcaster and government representatives. Dealt directly with senior officials and politicians at the federal, provincial and municipal level. ✔ Grew annual production activity in the province from $7 million (1993) to $50 million (1998).✔ Hired and managed professional service providers including lawyers, auditors, consultants and script reviewers. Worked directly with investors including economic development agencies and First Nations.✔ Authored policies and programs including SaskTel New Media Fund (Canada's first provincial fund supporting digital media). Developed/participated in national and provincial training initiatives for emerging and diverse talent and producers.✔ Vigorously pursued co-production/export opportunities and international partnerships and profile.✔ Planned and launched Los Angeles locations office, bringing $25m+ in movie productions to the province. ✔ Marketed and managed one of the largest soundstage facilities in Canada, used for production of several theatrical feature films/TV series.✔ Featured panelist and speaker at many industry and public events, press conferences and interviews with local and national media. -
Manager, Business AffairsTvontario Apr 1990 - Aug 1993Toronto, On, Ca✔ Negotiated all pre sales and acquisitions from distributors and independent producers for this public broadcaster with an annual programming budget of approximately $20m. ✔ Developed and presented sponsorship proposals with major corporate and federal/provincial government partners, structuring approximately $5m in deals. ✔ Oversaw scheduling of internal production assets during period of rapid growth and competing demands on staff and facilities. ✔ Worked with senior executives from PBS, NHK Japan, ABC Australia and TVNZ to help establish and operationalize the PACRIM co-production consortium. -
Production ManagerTvontario Dec 1988 - Apr 1990Toronto, On, Ca✔ Managed logistical and technical needs of television series productions (documentaries, children's, current affairs programming).✔ Achieved cost savings on facilities, locations, equipment and crew.✔ Provided management and business support to the launch of La Chaine Francaise (now TFO).✔ Scheduled and budgeted productions and monitored/managed performance against budget and schedule objectives. -
Administrative Services ManagerTvontario Sep 1985 - Nov 1988Toronto, On, Ca✔ supervised administrative services (facilities, print shop, shipping/receiving, switchboard, office equipment and IT support), controlling costs while supporting rapid growth of the organization which scaled up to 600+ employees during my tenure. Guided multiple renovations/office moves.✔ participated in collective bargaining as member of the management negotiating team.
Mark Prasuhn Skills
Mark Prasuhn Education Details
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University Of Toronto - Rotman School Of ManagementMajor In Marketing -
Schulich School Of Business - York UniversitySales Management -
York UniversityFilm And Tv Production -
Queen'S UniversityFilm Studies -
Greater Watertown North Country Chamber Of CommerceJefferson Leadership Institute
Frequently Asked Questions about Mark Prasuhn
What company does Mark Prasuhn work for?
Mark Prasuhn works for Wpbs-Tv
What is Mark Prasuhn's role at the current company?
Mark Prasuhn's current role is Mark Prasuhn, President and General Manager.
What is Mark Prasuhn's email address?
Mark Prasuhn's email address is mp****@****ahoo.ca
What schools did Mark Prasuhn attend?
Mark Prasuhn attended University Of Toronto - Rotman School Of Management, Schulich School Of Business - York University, York University, Queen's University, Greater Watertown North Country Chamber Of Commerce.
What are some of Mark Prasuhn's interests?
Mark Prasuhn has interest in Business Strategy, Investing, Politics, Marketing, Youtube, Lean Startups, Search Engine Optimization (Seo), Twitter, Vimeo, Android (Os).
What skills is Mark Prasuhn known for?
Mark Prasuhn has skills like Digital Media, Television, Broadcast, New Media, Video Production, Video, Social Media Marketing, Entertainment, Documentaries, Social Media, Film Production, Start Ups.
Who are Mark Prasuhn's colleagues?
Mark Prasuhn's colleagues are Christine Rolfe, Lauren Umstead, Amelia Belovesick, Justin Keegan, Stephfond Brunson, Miracle Yon Brown, Samantha Keaney.
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