Mark Prospero Email & Phone Number

Toronto, On, Ca

Brampton, Ontario, Canada

Developed and executed a strategy for discovering and securing new business opportunities either locally, regionally, or nationally.•Developed negotiation strategies by evaluating risks and potentials.•Assessed potential third part clients in terms of income potential and mission fit.•Adapted new business strategies in accordance with the types of clients already secured by the company.•Evaluate, determine, and realize quarterly business growth goals.•Represent the company… Show more Developed and executed a strategy for discovering and securing new business opportunities either locally, regionally, or nationally.•Developed negotiation strategies by evaluating risks and potentials.•Assessed potential third part clients in terms of income potential and mission fit.•Adapted new business strategies in accordance with the types of clients already secured by the company.•Evaluate, determine, and realize quarterly business growth goals.•Represent the company at trade organizations, on committees, and during board meetings, when necessary.•Creation of a business development database in order to evaluate performance and organize client and prospective client information.•Fosters beneficial relationships with business partners, potential clients, and business contacts in order to attract new business and enhancing organization reputation.•Closes new business deals by developing and negotiating contracts.•Organize, and create agenda's for team marketing huddles.•Research and develop marketing initiatives using internal and external resource.•Create and execute marketing campaigns, leveraging Linkedin, google SEO, Facebook, Email marketing as well as telephone campaigns. Show less

Greater New York City Area

CAPEZIO is the foremost name in dance gymnastics and fitness. With 131 years of quality craftsmanship, dedicated customer service and timeless design to its name, CAPEZIO is the brand of choice for athletes and performers, the world over.As CAPEZIO evolves and extends into the lifestyle category, it is our mission to leverage our history, good name, and brand strength to extend our I.P. Into tested and new markets. During our tenure we devised a planned expansion into services… Show more CAPEZIO is the foremost name in dance gymnastics and fitness. With 131 years of quality craftsmanship, dedicated customer service and timeless design to its name, CAPEZIO is the brand of choice for athletes and performers, the world over.As CAPEZIO evolves and extends into the lifestyle category, it is our mission to leverage our history, good name, and brand strength to extend our I.P. Into tested and new markets. During our tenure we devised a planned expansion into services, consumer packaged goods, and media is a well-organized strategy designed to influence key markets through marketing, customer outreach using social media and conventional channels, and use of our artists and influencer's who will champion the brand and foster its ongoing success among dancers and non-dancers alike.Ket accomplishments:•Developed a complete 3-year strategy to rebrand, create brand extensions, and market the Capezio brand to retailers.•Lead team to create an entire licensing infrastructure for approvals and reporting. •Successfully extended the brand into 8 new categories by establishing partnerships with Licensees from all major divisions; Activewear, Hosiery, Accessories, footwear, intimates, toy, Beauty/wellbeing and travel/education with plans to extend into digitallicensing with CPG.•successfully executed 3 seasons while constantly adding new partners is development, marketing and retail.•Conceptualiation and Execution of comprehensive "Go To Market" Strategy •Constant evaluation of market trends, prevailing Fashion, Social Media, and Cultural trends•Planning and execution of Trade shows, trunk shows, launch parties and other events.•Consistant Quantative and Qulative analysis, of KPI's and market reach. Show less

Brampton, Ontario, Canada

Essential Functions / Major Responsibilities: Schedule subcontractors, consultants, and vendors in critical path to ensure timely completion. Perform quality control duties and responsibilities regarding the work being performed. Communicate with project team regarding ASI’s, RFI’s, and Material Submittals. Ensure that subcontractor is fully executing and complying with his contracted scope of work. Coordinate required inspections with local jurisdictions. Identify… Show more Essential Functions / Major Responsibilities: Schedule subcontractors, consultants, and vendors in critical path to ensure timely completion. Perform quality control duties and responsibilities regarding the work being performed. Communicate with project team regarding ASI’s, RFI’s, and Material Submittals. Ensure that subcontractor is fully executing and complying with his contracted scope of work. Coordinate required inspections with local jurisdictions. Identify subcontractor non-compliance with safety, health, and environmental quality standards. Identify conflicts in construction progress and communicate them to project team for resolution. Maintain daily log (written) of activities on the jobsite. Perform Superintendent duties at multiple job sites, simultaneously. Ensure subcontractor has corrected all deficiencies identified by project team. Walk all units on project daily to monitor activities and assist in future planning. Preside over weekly subcontractor meetings designed to coordinate the work. Issue notices of non-compliance to subcontractors in regards to quality of work or scheduling. Ensure that the job site is always kept in a clean and organized manner. Perform job progress and completion punch list identification and completion.Secondary Functions: Assist in budgeting, bidding, and award of subcontracts. Assist in obtaining permits or approval of revisions. Gather project material submittals and maintain records of approvals at the job-site. Coordinate homeowner unit specifications with marketing staff Identify areas of work that are outside of subcontracted scope. Preside at pre-construction meeting with each subcontractor. Opening the jobsite at beginning of the day and securing the jobsite at the end of the day. Assist in hiring sub-tier employees. Show less

Whitby,Ontario

• Responsible for managing the License direction for Nerd Block, Team Blocks, Brand Blocks under the Fan Blocks company Banner• Successfully negotiated or re-negotiated and finalized license contracts for Hasbro, American Greetings, Marvel/Disney, Microsoft/Blizzard, Collegiate Licenses (NCAA), Universal Music, Global Merchandising and many more providing satisfying results for all parties involved.• Developed an infrastructure for Royalty reporting and tracking, contract review, A… Show more • Responsible for managing the License direction for Nerd Block, Team Blocks, Brand Blocks under the Fan Blocks company Banner• Successfully negotiated or re-negotiated and finalized license contracts for Hasbro, American Greetings, Marvel/Disney, Microsoft/Blizzard, Collegiate Licenses (NCAA), Universal Music, Global Merchandising and many more providing satisfying results for all parties involved.• Developed an infrastructure for Royalty reporting and tracking, contract review, A market analysis system for choosing licenses based on market research and perception.• Maintained rapport and all communication with Licensors concerning product approvals, marketing initiatives, partnership options, and I.P. Management• Cooperated with the Marketing team on marketing initiatives and promotions securing new instruments for their objectives.• Acted as a liaison between the procurement team and the licensor to develop new product, source from existing vendor base and create a dialogue leading to new and unique product options. Show less

• Established creative direction, as well as, brand direction and strategy for the license/sport-license division.• Created exciting new packaging and in-store merchandising programs significantly boosting dollars per square foot for retailers • Lead a team of two Graphic Designers, two Production Associates, and a licensing administrator.• Web and SEM development establishing flow and UX for sports license division website• Successfully negotiated new licenses including Disney… Show more • Established creative direction, as well as, brand direction and strategy for the license/sport-license division.• Created exciting new packaging and in-store merchandising programs significantly boosting dollars per square foot for retailers • Lead a team of two Graphic Designers, two Production Associates, and a licensing administrator.• Web and SEM development establishing flow and UX for sports license division website• Successfully negotiated new licenses including Disney Hosiery for mass retail channel / winter-wear, Cartoon Network, Dreamworks, Nickleodeon as well as others• Accomplished the restoration of over 100 SKUS into 3 new departments in Wal-Mart • Direct Liaison and point of contact for all license negotiation. • Responsible for correct approval submission for all developed product establishing a turn-around time as quick as 24hr.• Crucial role in creating a 200% increase in gross licensed product dollars with major Canadian retailors, by developing new “outside of the box” merchandising programs.• Created and fostered 7 seasonal licensing plans through to completion including 21 deliveries. Show less

Toronto / Montreal

Design and developed the collections and sales presentations for One Direction, The Public Zoo, BBC's Walking With Dinosaurs, a New MGE property, Cartoon Networks The Regular show, among other Properties/Licences.

302 Bridgeland Ave. Toronto Ontario

Total product development.Bruzer Fall/Winter 2011 Graphics and DevelopmentBruzer Spring/Summer 2012 Design and DevelopmentBruzer Fall/Winter 2012 Design and DevelopmentOngoing Domestic and promotional order management.

Designer / Manager of Planning and Development (Bad Boy Brands Canada)Design and layout of multiple licensed properties for sale to major retailers including Wal-mart, HBC Zellers, Sears, Bargain Shop, CBC, Giant Tiger, Etc.Communicated and complied with licensors such; Sony Signatures roster contract, loyal army, and many more.Total brand management of the Bad Boy Canada brand, Including design and development, procurement, sales management, promotion, and delivery.Achieved 80%… Show more Designer / Manager of Planning and Development (Bad Boy Brands Canada)Design and layout of multiple licensed properties for sale to major retailers including Wal-mart, HBC Zellers, Sears, Bargain Shop, CBC, Giant Tiger, Etc.Communicated and complied with licensors such; Sony Signatures roster contract, loyal army, and many more.Total brand management of the Bad Boy Canada brand, Including design and development, procurement, sales management, promotion, and delivery.Achieved 80% sell-through on all stock with a 67% margin across all commodities with the Bad Boy Brand. Created a Canada wide sales initiative, and developed relationships with well over 100 new accounts for the Bad Boy Brand. Show less

Implemented new protocols to streamline product development process, such as new technical development procedure, size and fit regulations, Q & A regulations, import purchase ordering, and production tracking.Sourced new venders and manufacturers to increase product margins at a projected average of 10% on domestically produced T-shirts and an additional 30% to 40% Margin on imported accessories and apparel.Launched two new product lines Royal Canadian Mounted Police and Rocky… Show more Implemented new protocols to streamline product development process, such as new technical development procedure, size and fit regulations, Q & A regulations, import purchase ordering, and production tracking.Sourced new venders and manufacturers to increase product margins at a projected average of 10% on domestically produced T-shirts and an additional 30% to 40% Margin on imported accessories and apparel.Launched two new product lines Royal Canadian Mounted Police and Rocky Mountain Rescue Reserve (children's line) encompassing research, design, and sampling.Expanded product lines.Negotiated with off-shore and domestic vendors to secure better pricing and deliveryDeveloped trade show booth and product merchandising guidelines for retail outlets. Show less

Lead and directed a team of 3-5 freelance graphic designers on a continuously rotating schedule, as well as trained and oversaw full time intermediate employee.Created and implemented new technical development package in order to better clarify development and simplify production.Over-saw all aspects of domestic production from conception through manufacturing to delivery.Devised off-shore production program strategy currently being implemented. 80% of production moved off-shore in… Show more Lead and directed a team of 3-5 freelance graphic designers on a continuously rotating schedule, as well as trained and oversaw full time intermediate employee.Created and implemented new technical development package in order to better clarify development and simplify production.Over-saw all aspects of domestic production from conception through manufacturing to delivery.Devised off-shore production program strategy currently being implemented. 80% of production moved off-shore in 6 months from 80% domestic production.Assisted in creating short and long term action plans pertaining to sales strategies, costing, manufacturing, and delivery. Worked out initiatives regarding sales and Marketing to facilitate company objectives. Produced full presentations for customers with little notice and stringent timelines.Sourced factories, suppliers and agents domestically and off-shore.Created the art direction for Company website Show less

Assisted in the development, production and sale of branded labels West Coast Connection, Sportek, Northern Apparel, Henry Grethal, Lands End, Mary-Kate & Ashley, among others.Graphically represented product designs for sales, merchandising and production purposes. Conceptualized and administered Final garment design for production.Created logos and labels for all manner of garments.Collaborated with stylists, sales persons, and merchandisers in product… Show more Assisted in the development, production and sale of branded labels West Coast Connection, Sportek, Northern Apparel, Henry Grethal, Lands End, Mary-Kate & Ashley, among others.Graphically represented product designs for sales, merchandising and production purposes. Conceptualized and administered Final garment design for production.Created logos and labels for all manner of garments.Collaborated with stylists, sales persons, and merchandisers in product development.Designed new fabric, garment design, screen and embroidery/applique design, fabric illustration, technical sketching, garment illustration, spec sheet, and cost sheet. Show less

Assisted in conceptualizing the Bum Equipment brand 2003 Season.Created an assortment of the graphic concept and graphic placement for the spring 2002 and fall 2002 season.Worked within predetermined guidelines and protocols in a creative and innovative manner.Helped design for newborn girls and boys, toddler girls and boys, young men, junior girl, men, and ladies.Designed screens, appliqués, crest patches, embroideries, all over prints, plaids, stripes, ribbed cuffs… Show more Assisted in conceptualizing the Bum Equipment brand 2003 Season.Created an assortment of the graphic concept and graphic placement for the spring 2002 and fall 2002 season.Worked within predetermined guidelines and protocols in a creative and innovative manner.Helped design for newborn girls and boys, toddler girls and boys, young men, junior girl, men, and ladies.Designed screens, appliqués, crest patches, embroideries, all over prints, plaids, stripes, ribbed cuffs, side-stripes, zipper pulls, patches label design, and all other manner of garment embellishments and fabrics, specialized in technical sketching and layout. Show less

Successfully designed, and produced, three collections.Created all spec sheets, order forms, tech sketches, sample approval forms, and cost sheets to expedite production and sales process. Sold collections to 7 boutiques in and around Toronto including Numb, One, Play 'd' Record, Mud-shark, Rag doll, Noise, and Odyssey as well as Internet sales and Vendor booths. Administrated two junior designers, pattern/sample makers, and sales team.Initiated and took part in three fashion… Show more Successfully designed, and produced, three collections.Created all spec sheets, order forms, tech sketches, sample approval forms, and cost sheets to expedite production and sales process. Sold collections to 7 boutiques in and around Toronto including Numb, One, Play 'd' Record, Mud-shark, Rag doll, Noise, and Odyssey as well as Internet sales and Vendor booths. Administrated two junior designers, pattern/sample makers, and sales team.Initiated and took part in three fashion shows including; New years eve 2000"A family affair" by Sonic State, 2001 Spring show at the Tunnel night club in NYC, and the 2001 "Eye dance" at Nathan Phillips Square. In addition to setting up and seeing through a photo shoot.Utilized a variety of techniques including silk screening, embroidery, and flashing neon logos on the collections. Facilitated and accomplished all goals and initiatives set for the company. Show less

Fashion, Fashion

Fashion Design Program

Business Administration; Diploma Program, Marketing

Marketing