At RUSH Digital, I took lead on the design of two progressive web apps and a website for their clients. Additionally, I worked on the Z mobile app and created an internal UI kit to enhance RUSH Digital’s design process.

At GetSetUp we designed an online class platform for adults over the age of 55 to help people learn new skills, socialise, exercise, keep safe online and more. This introduced a unique set of design challenges particularly around accessibility and computer literacy, while catering for differing market habits in the U.S and India. During this time we've designed and developed Web, Android and iOS apps as well as a themed web embed that can be pushed to our partners, including aol.com.

Siden's ground breaking hardware/software solution provided high quality video to emerging markets where internet connectivity was poor. My role was to design an Android based TVOS along with companion Android and iOS mobile apps, which combined all major streaming services into one seamless easy to use experience. I also set up and maintained a robust design system and designed a number of internal and partner dashboards.

At OneTwo we introduced a unique new home loan into the market while designing an innovative, faster and more enjoyable home loan experience for our customers. My role was to design our end to end home loan experience, including interactive video calls and supporting apps. I also designed and built a number of concepts for our customer facing website.

iflix was Malaysia's first major streaming service. Over the course of my journey with iflix, I spearheaded design across iflix's web and native apps, transforming iflix's digital experience from a low budget Netflix imitation to a world class SVOD and AVOD service, enjoyed by 25 million monthly active users in 30 countries and 3 continents.As Principal Designer, I led and mentored the iflix Product Design team as we designed iflix 3.0, which introduced a fresh UI, live tv, ads, new… Show more iflix was Malaysia's first major streaming service. Over the course of my journey with iflix, I spearheaded design across iflix's web and native apps, transforming iflix's digital experience from a low budget Netflix imitation to a world class SVOD and AVOD service, enjoyed by 25 million monthly active users in 30 countries and 3 continents.As Principal Designer, I led and mentored the iflix Product Design team as we designed iflix 3.0, which introduced a fresh UI, live tv, ads, new subscription tiers, gamification and themed partner hubs. The latter of which won us the rights to be the first Asian SVOD service to feature Disney's catalogue (see portfolio). Show less

I led a team of UX Researchers, UX/UI Designers and Creatives based here in Melbourne and in Kuala Lumpur, to design, test and iterate on the iflix experience across Android, iOS, Web and TV devices.

I designed the end to end iflix 2.0 experience across web, Android, iOS and Android TV apps. I also set up and managed our iflix design system and created advanced prototypes for stakeholder and partner engagements.

Etaskr was the world’s first task marketplace for enterprise, breaking down the silo walls that prevent us from seeing the people we need help from. Users can post work when they haven't the time so that others with time can take on work that is of interest to them. Etaskr also offers shopfront, which enables users to undertake paid work with their company clients when work is thin.I was responsible for the rebranding of etaskr and the design/development of etaskr marketing materials… Show more Etaskr was the world’s first task marketplace for enterprise, breaking down the silo walls that prevent us from seeing the people we need help from. Users can post work when they haven't the time so that others with time can take on work that is of interest to them. Etaskr also offers shopfront, which enables users to undertake paid work with their company clients when work is thin.I was responsible for the rebranding of etaskr and the design/development of etaskr marketing materials, website and application. Show less

Small World Social developed a platform which housed patented video tutorials set up to help employees understand company procedures, products and theory.I was responsible for the redesign and development of the Small World CMS, iOS App and marketing materials.

At Club Judge our team designed and built a nightlife and events guide across web, Android and iOS. With the backing of DJ Tïesto, Club Judge was launched internationally and also provided customers with an event/club review platform where they could continuously win tickets to events for their detailed feedback. My role included the design of our web and native apps, design and build of service/marketing emails and print design.

Within this time, I worked on a number of projects for:TTY, Pinkelstar, Zwapp, Sid Lee, AKQA, The Daily Mo and Designwerk

During my time at Creator (then Creatormail), my primary focus was to design, develop and test emails for their clients. I also designed and developed a number of flash adverts for clients including Club Med, Univadis and Merck Sharp & Dohme Corp as well as a flash magazine for Accenture.

At OneClick I designed websites for a number of clients including World Vision, Colliers International, Yachting New Zealand, Microsoft and many more. I was also responsible for development of flash websites and advertising creative.