Mark Leach Email & Phone Number

San Francisco, Ca, Us

San Francisco, California, United States

I identify messaging gaps that impact growth. And source effective messages that get your customers to convert, activate and engage.

San Francisco Bay Area

Professional translator working from French and German into English. Also copywriter working in English.My translation and copywriting specialisms: tourism, corporate communications and public relations, international development, food, wines and spirits.Recent creative writing:- Translation of prospectus and student advice booklet for ICN Business School, France- Copywriting for P&O Ferries (producing a 4-day itinerary in the Champagne region)- Summary translations for the ICN Business School's Creactive Magazine (translating the French text but shortening the English version to 2/3 the original length)Recent translations: - Prospectus for the ICN Business School's Bachelor's Degree in Business & Management- Translation of audit reports for Save the Children- Translation of a Press Pack for a winery in Bordeaux- Press releases and articles for the Festival de Cannes, on behalf of French translation agency Datawords- Training manual for major champagne house on behalf of French translation agency InPuzzle- Localisation of app for French aparthotel chain, on behalf of German translation agency

Newcastle Upon Tyne, United Kingdom

- Recruited partners and funding for on and offline campaign to promote Hadrian's Wall to tie-in with the British Museum's Emperor Hadrian exhibition.- Redeveloped the Hadrian's Wall Country brand to include sub-brands for key products.- Delivered a suite of redesigned marketing collateral to promote this new brand (website, printed material) and raised advertising revenue - Developed a partnership with train operator Northern Rail to promote the Hadrian's Wall Country brand through Northern Rail's network (branded train and on-board/station marketing collateral)

Birmingham, United Kingdom

- Developed and delivered a new quarterly in-house newsletter to promote the RIBA to stakeholders and its 1300 regional members- Researched, planned and wrote a three-year business plan for the region- Organised a joint debate with BBC West Midlands as part of Architecture Week

Paris Area, France

- Coordinated the regional business plan, working on advertising opportunities that would build tourism to Britain and receive financial buy-in from the UK tourist boards and travel trade - Main contact between UK's regional and national tourist boards and the region, liaising with key contacts to ensure buy-in to regional marketing activity- Main contact between the region and VB's central marketing depts, ensuring successful implementation of new web 2.0 version of www.visitbritain.com and new CRM database- Coordinated regional marketing activity across Europe to ensure the region delivered on key performance indicators (visitor spend, visitor numbers, database growth, web traffic, advertising revenue)

Milan Area, Italy

- Working out of VB's Paris and Milan offices, I managed VB’s Italian and Greek operations, responsible for 13 local staff and a budget of £850k, including revenues of £450k- Re-launched VB’s presence in Greece, hiring and managing a local representative and PR agency, launching a Greek language website and recruiting funding partners- Responsible for all financial accounting and personnel issues and the delivery of the Italian and Greek offices’ share of corporate targets- Handled VB’s relationships with key stakeholders (government, travel trade, media)

Paris Area, France

- Wrote the regional business plan, devising and costing advertising opportunities that would build tourism to Britain and receive financial buy-in from the UK tourist boards and travel trade- Rolled out e-commerce platform across southern Europe and worked with community on potential user issues/areas of concern - Produced progress reports on the region's performance against KPIs and managed the evaluation of all marketing activity- Planned and executed French market consumer marketing activity, working with Paris and London based advertising agencies- Managed relationships between VB head office depts and the regional and national tourist boards

Paris Area, France

- Supported the Business Development Manager with the regional advertising campaign, liaising with French agency and regional VB contacts- Recruited partners for regional advertising campaign- Wrote market situation reports, used by the UK travel trade to help plan their growth strategies for the Europe South region

London, United Kingdom

- Acted as the UK representative for these key markets, keeping up to date on current trends and marketing activity- Provided the UK tourist boards and travel trade with advice on how to maximise their business from these markets (face-to-face meetings, workshops, exhibitions)- Sold VisitBritain’s advertising and marketing opportunities for these markets (£650k revenue)

London, United Kingdom

- Acted as the UK representative for these key markets, keeping up to date on current trends and marketing activity- Advised the VB offices which marketing activities the UK trade would invest in- Provided the UK tourist boards and travel trade with advice on how to maximise their business from these markets (face-to-face meetings, workshops, exhibitions)- Sold VisitBritain’s advertising and marketing opportunities for these markets (£500k revenue)

London, United Kingdom

- Led a team of 10 information officers in this busy central London tourist office- Managed relationship between VisitBritain and the other tourist boards and partners within the tourist office- Provided tourist information advice in English, French, German, Italian and Spanish- Sold merchandise and tickets

London, United Kingdom

- Provided tourist information advice in English, French, German, Spanish and Italian to visitors and sold travel merchandise, both face-to-face and over the telephone

Ma, Interpreting

Activities and Societies: Member of the Ambassadors programme mentoring new students.Distinction grade awarded October 2009

Level Two Award In Wines And Spirits, Foods, Nutrition, And Wellness Studies, General, Distinction

Communications, Advertising, Marketing Certificates, Consumer Research, Direct Marketing, Digital Marketing, Press & Pr, Advertising

Consumer Research, Advertising, Marketing Communications, Press and PR

Sdl Trados Studio 2017 For Translators - Getting Started, Language Interpretation And Translation, Passed - Certified

Passed the online exam to become certified as an experienced user of SDL Trados 2017, the translation CAT tool.

Bachelor Of Arts - Ba, European Studies, Upper Second Class Honours