Mark Leach

Mark Leach Email and Phone Number

Landing Page and Ad Optimization for B2B @ Mark Leach LLC
San Francisco, CA, US
Mark Leach's Location
San Francisco, California, United States, United States
Mark Leach's Contact Details

Mark Leach personal email

Mark Leach phone numbers

About Mark Leach

Are you a B2B growth/product marketer or founder, struggling with low conversions? You've tried different channels, changed audiences, increased budgets. Nothing moves the needle. Time to see if your messaging matches what's on your audiences' mind. In my work as a messaging analyst, I’ve analyzed feedback from over 3000 B2B buyers who participated in messaging tests. The key takeaway? For conversions (and growth), direct response pieces must:1️⃣ Communicate the PROBLEM your audience has that their current solution can’t solve, but your product can. 2️⃣ Demonstrate the product VALUE that can solve this problem, and how it did this for people like them.3️⃣ Reflect the OUTCOME they’re looking to achieve for themselves and their company. 4️⃣ Address ANXIETIES they have about switching products, ideally by showing how people like them overcame the same concerns.5️⃣ Reflect the TRIGGER that caused them to search for a new solution now.6️⃣ Use SOURCES THEY TRUST to back up any objection handling or value claims.7️⃣ Convey all this with CLARITY.But how to know if your web copy makes the grade?That's where I can help.With my experience analyzing buyer feedback for over 100 B2B websites, I know what works and what doesn't.Let me check if your messaging is optimized for growth. Then recommend how to fill any gaps.

Mark Leach's Current Company Details
Mark Leach LLC

Mark Leach Llc

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Landing Page and Ad Optimization for B2B
San Francisco, CA, US
Website:
markleachmusic.com
Employees:
3
Mark Leach Work Experience Details
  • Mark Leach Llc
    Landing Page And Ad Optimization For B2B
    Mark Leach Llc
    San Francisco, Ca, Us
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  • Mark Leach Llc
    B2B Messaging Analyst & Researcher
    Mark Leach Llc Jul 2020 - Present
    San Francisco, California, United States
    I identify messaging gaps that impact growth. And source effective messages that get your customers to convert, activate and engage.
  • Remarkable Languages
    Translator & Interpreter
    Remarkable Languages Sep 2009 - Jul 2020
    San Francisco Bay Area
    Professional translator working from French and German into English. Also copywriter working in English.My translation and copywriting specialisms: tourism, corporate communications and public relations, international development, food, wines and spirits.Recent creative writing:- Translation of prospectus and student advice booklet for ICN Business School, France- Copywriting for P&O Ferries (producing a 4-day itinerary in the Champagne region)- Summary translations for the ICN Business School's Creactive Magazine (translating the French text but shortening the English version to 2/3 the original length)Recent translations: - Prospectus for the ICN Business School's Bachelor's Degree in Business & Management- Translation of audit reports for Save the Children- Translation of a Press Pack for a winery in Bordeaux- Press releases and articles for the Festival de Cannes, on behalf of French translation agency Datawords- Training manual for major champagne house on behalf of French translation agency InPuzzle- Localisation of app for French aparthotel chain, on behalf of German translation agency
  • Hadrian'S Wall Heritage Ltd
    Marketing Manager
    Hadrian'S Wall Heritage Ltd Jul 2007 - Jul 2008
    Newcastle Upon Tyne, United Kingdom
    - Recruited partners and funding for on and offline campaign to promote Hadrian's Wall to tie-in with the British Museum's Emperor Hadrian exhibition.- Redeveloped the Hadrian's Wall Country brand to include sub-brands for key products.- Delivered a suite of redesigned marketing collateral to promote this new brand (website, printed material) and raised advertising revenue - Developed a partnership with train operator Northern Rail to promote the Hadrian's Wall Country brand through Northern Rail's network (branded train and on-board/station marketing collateral)
  • Riba (Royal Institute Of British Architects)
    Regional Director
    Riba (Royal Institute Of British Architects) Jan 2007 - Jul 2007
    Birmingham, United Kingdom
    - Developed and delivered a new quarterly in-house newsletter to promote the RIBA to stakeholders and its 1300 regional members- Researched, planned and wrote a three-year business plan for the region- Organised a joint debate with BBC West Midlands as part of Architecture Week
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  • Visitbritain
    Marketing Manager, Europe
    Visitbritain Oct 2005 - Dec 2006
    Paris Area, France
    - Coordinated the regional business plan, working on advertising opportunities that would build tourism to Britain and receive financial buy-in from the UK tourist boards and travel trade - Main contact between UK's regional and national tourist boards and the region, liaising with key contacts to ensure buy-in to regional marketing activity- Main contact between the region and VB's central marketing depts, ensuring successful implementation of new web 2.0 version of www.visitbritain.com and new CRM database- Coordinated regional marketing activity across Europe to ensure the region delivered on key performance indicators (visitor spend, visitor numbers, database growth, web traffic, advertising revenue)
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  • Visitbritain
    Manager Visitbritain Italy And Greece
    Visitbritain Apr 2005 - May 2006
    Milan Area, Italy
    - Working out of VB's Paris and Milan offices, I managed VB’s Italian and Greek operations, responsible for 13 local staff and a budget of £850k, including revenues of £450k- Re-launched VB’s presence in Greece, hiring and managing a local representative and PR agency, launching a Greek language website and recruiting funding partners- Responsible for all financial accounting and personnel issues and the delivery of the Italian and Greek offices’ share of corporate targets- Handled VB’s relationships with key stakeholders (government, travel trade, media)
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  • Visitbritain
    Regional Business Development Manager, Europe South
    Visitbritain May 2004 - Nov 2005
    Paris Area, France
    - Wrote the regional business plan, devising and costing advertising opportunities that would build tourism to Britain and receive financial buy-in from the UK tourist boards and travel trade- Rolled out e-commerce platform across southern Europe and worked with community on potential user issues/areas of concern - Produced progress reports on the region's performance against KPIs and managed the evaluation of all marketing activity- Planned and executed French market consumer marketing activity, working with Paris and London based advertising agencies- Managed relationships between VB head office depts and the regional and national tourist boards
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  • Visitbritain
    Business Development Executive
    Visitbritain Oct 2003 - May 2004
    Paris Area, France
    - Supported the Business Development Manager with the regional advertising campaign, liaising with French agency and regional VB contacts- Recruited partners for regional advertising campaign- Wrote market situation reports, used by the UK travel trade to help plan their growth strategies for the Europe South region
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  • Visitbritain
    International Marketing Consultant: Scandinavia, Central And Eastern Europe
    Visitbritain May 2003 - Oct 2003
    London, United Kingdom
    - Acted as the UK representative for these key markets, keeping up to date on current trends and marketing activity- Provided the UK tourist boards and travel trade with advice on how to maximise their business from these markets (face-to-face meetings, workshops, exhibitions)- Sold VisitBritain’s advertising and marketing opportunities for these markets (£650k revenue)
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  • Visitbritain
    Market And Trade Relations Executive: German Speaking Markets
    Visitbritain Oct 2000 - Oct 2003
    London, United Kingdom
    - Acted as the UK representative for these key markets, keeping up to date on current trends and marketing activity- Advised the VB offices which marketing activities the UK trade would invest in- Provided the UK tourist boards and travel trade with advice on how to maximise their business from these markets (face-to-face meetings, workshops, exhibitions)- Sold VisitBritain’s advertising and marketing opportunities for these markets (£500k revenue)
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  • Visitbritain
    Senior Information Officer, Britain Visitor Centre
    Visitbritain Oct 1999 - Oct 2000
    London, United Kingdom
    - Led a team of 10 information officers in this busy central London tourist office- Managed relationship between VisitBritain and the other tourist boards and partners within the tourist office- Provided tourist information advice in English, French, German, Italian and Spanish- Sold merchandise and tickets
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  • Visitbritain
    Information Officer, Britain Visitor Centre
    Visitbritain Oct 1996 - Oct 1999
    London, United Kingdom
    - Provided tourist information advice in English, French, German, Spanish and Italian to visitors and sold travel merchandise, both face-to-face and over the telephone
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Mark Leach Skills

Copywriting Public Relations Seo French Tourism E Commerce Translation Digital Marketing Press Releases Leisure Strategy Sem Destination Marketing Social Media Marketing Interpreting Ppc Foreign Languages Proofreading Event Management Multilingual Web Analytics

Mark Leach Education Details

Frequently Asked Questions about Mark Leach

What company does Mark Leach work for?

Mark Leach works for Mark Leach Llc

What is Mark Leach's role at the current company?

Mark Leach's current role is Landing Page and Ad Optimization for B2B.

What is Mark Leach's email address?

Mark Leach's email address is ml****@****ail.com

What is Mark Leach's direct phone number?

Mark Leach's direct phone number is (308) 894*****

What schools did Mark Leach attend?

Mark Leach attended London Metropolitan University, Wine & Spirit Education Trust, Martran College, London, Sdl, University Of Hull.

What are some of Mark Leach's interests?

Mark Leach has interest in Cookery, Wine Tasting/oenology, Politics, Civil Rights And Social Action, International Relations, Economics, Disaster And Humanitarian Relief, Travel, Sustainable Development.

What skills is Mark Leach known for?

Mark Leach has skills like Copywriting, Public Relations, Seo, French, Tourism, E Commerce, Translation, Digital Marketing, Press Releases, Leisure, Strategy, Sem.

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