Mark Scholnick Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

Culver City, California, Us

Overseeing business strategy and operations, people operations, and programming across Wondery.

Culver City, California, Us

Culver City, California, Us

Ventura, California, Us

Stockholm, Stockholm County, Se

*Leading the centralized studio planning team interfacing with The Ringer, Gimlet, Parcast, Spotify Studios, and Content Partnerships to support their business goals and content priorities*Building program planning tools to align audience strategies and analyze the entire podcast portfolio’s audience and financial metrics*Spearheading quarterly priority planning for cross-functional support of all original and licensed programming to optimize marketing and promo resources for maximum impact*Creating forecast assumptions to inform budgeting, finance, and accounting estimates*Managing cross-functional analysis efforts for licensing series and greenlighting original content*Overseeing QBR preparations for the podcast studio meetings to senior leadership*Constructed the strategic Scheduling framework for Spotify’s live audio platform Greenroom

Stockholm, Stockholm County, Se

*Created the new Podcast Scheduling function within Spotify, which has grown to become an integral cross-functional role in strategically launching new series*Developed scheduling and distribution strategies for 100+ original podcasts across the four Spotify studios by optimizing sales, promo, and marketing effectiveness to increase consumption and listenership. Successful launches have included “The Michelle Obama Podcast,” “Mom’s Basement,” and “Wind of Change”*Organized focus groups on high-profile podcasts to optimize podcast creative

Stockholm, Stockholm County, Se

Stockholm, Stockholm County, Se

New York, Ny, Us

I started my own strategic media company to deliver new revenue-generating solutions for clients including NBCU/COZI TV, Conde Nast, a streaming platform, and a blockchain start-up.* Hired by the SVP of COZI TV to create content acquisition scenarios* Conde Nast hired me to create a strategic programming model for OTT, which included new KPIs and methods for segmenting audiences* A direct-to-consumer streaming platform hired me to build a long-range programming rollout, including building packaged releases and stunts* The programming and promo planning teams at a children’s network hired me to lead a confidential strategic initiative

The next-generation information + inventory management and distribution platform.www.reelay.com

New York, Ny, Us

Directly reported to the EVP of MTV on the programming and launch strategy of the most successful series on the network including “Teen Mom,” “Catfish,” “Teen Wolf,” “The Challenge,” “The Real World,” “Are You the One,” and “The Hills” anniversary special.* Produced multi-platform content: “Break the Record Week,” which partnered with Guinness World Records and included the live “Beyonce-thon” stunt in Times Square, and “Promposal Mania,” which featured Shawn Mendes and Fifth Harmony* Packaged annual premium programming for Ad Sales, Marketing, and On-Air promotions* Instrumental in the analysis and strategy of acquired series and movies, such as “The Hangover,” “We’re the Millers,” and “The Blind Side”

New York City, Ny, Us

My first job out of college started at NBC followed by almost three years on the winning programming team at Bravo. My responsibilities included programming and acquisitions, and development and production. I was then hired by the SVP of programming and acquisitions at E! to expand my responsibilities to include more programming budget oversight, and financial and ratings modeling of all content.VP, Program Planning and Acquisitions: 2011-2013 * Successfully launched “Keeping Up with the Kardashians,” and its three spinoffs, which became one of the most successful reality franchises ever * Led the launch strategy and financial and ratings modeling to acquire “Sex and the City”* Identified and modeled 30+ movie packages for acquisition, with titles including “Knocked Up,” “He’s Just Not That Into You,” “Mean Girls,” and “The Hangover”* Led the greenlight strategy for episodes of “True Hollywood Story,” “E! Entertainment Specials,” E! Investigates,” and “E! News Specials” including episodes on Will Smith, Reese Witherspoon, Britney Spears, and Taylor Swift* Generated annual premium programming for Ad Sales, Marketing, and On-Air Promotions* Spearheaded “Live from the Red Carpet” programming strategy with Research, Integrated Marketing, Ad Sales, and On-Air Promotions to maximize revenue and ratings

New York City, Ny, Us

Manager, Programming and Development: 2005-2006* Instrumental in the launch strategy for “Top Chef,” which became one of the biggest series in Bravo’s history* Built programming strategies for “Queer Eye for the Straight Guy,” “Project Runway,” “Top Chef,” “Blow Out,” and “Real Housewives of Orange County”* Executive Producer for a successful special which received a 6-episode series greenlight: "Outrageous and Contagious: Viral Videos. +40% lift in timeslots vs. prior four-week average.

New York City, Ny, Us

* Created executive preparations for NBC's TCA events

Master Of Business Administration (Mba)

Ba, Economics