Vp, Sales, And Web Marketing
Market Systems Technology, Inc. (Mst)
Market Systems Technology was a startup/spinoff from Dow Jones and Company. I participated in all phases of the sales process including lead generation, customer contact, product presentations, proposals, contracts, and deployment. I also created the company's partner program and initiated and maintained relationships with leading companies such as HP, Sun Microsystems, Novell, Savvis Communications, BT Radianz, and NEC. This included working with partners on PR initiatives and product presentations at trade shows. I was responsible for marketing, market and competitive research, web site design, SEO, content, and analysis. Because of my previous SEO experience, we achieved top or “first page” rank for a number of competitive target keywords. I (manually) analyzed site data to identify prospects and evaluate marketing campaign effectiveness. I helped to identify required product features from customer requests, market research, and competitive analyses. Managed PR initiatives; prepared and distributed press releases. Worked with press to maximize coverage of company. Built and maintained working relationships with press and industry influencers.