Mark Shahid Email & Phone Number

Uk, Australia, Spain, Chile, Poland, New Zealand, Hong Kong Sar, Türkiye, Brazil, Mexico, The Us, Middle East, Ireland, Saudi Arabia And India., Gb

Nottingham, Gb

Helping to build and strengthen our in-house UX Design and Research capabilities to help transform Boots UK into the next generation of digital healthcare and retail. Helping to deliver our Boots proposition of "With you, for life" across all our touchpoints from stores, online and beyond.Expanded an overstretched UX team by expanding and introducing new roles including research, design ops and content design.Developed a design and research leadership team to focus on showing the value of design via regular training on persuasion, influence, presentation skills and how to translate business goals to user goals.Worked towards improving ways of working between design teams and development teams by introducing a new UX charter that outlined our design process.Helped to develop a 3YP digital strategy with senior digital and IT teams to encourage growth to deliver on digital transformation with the aim to becoming the largest health and beauty online retailer in the UK.

Leeds, West Yorkshire, Gb

Lead a global disciplinary team of UX designers, UX researchers and content designers across UK, US and India focusing on UX strategy and agile UX implementation.Built a user-centred product design team of designers, user researchers and content designers and embedded an agile discovery process to solve customer problems across sixteen squads. Created a design team charter to help team members create a foundation of trust to build relationships with product managers.Closed the gap between product design and technology by encouraging a culture of hyper-collaboration using a series of workshops with function leads. This created a smoother transition from design to engineering in the development process, resulting in fewer designinconsistencies in production.

Gb

Helped to build a brand new UX team in Manchester as part of a major digital transformation project for Thomas Cook Airlines, which included hiring UX/UI designers as well as copywriters and content managers. Created a tiered team structure and a UX strategy to transition all digital projects from the London team with minimal disruption to the business. Also helped to introduce Lean/Agile UX practices into newly formed cross-disciplinary squads.

Leeds, West Yorkshire, Gb

- Liaise with key stakeholders around the business to gain help influence key decisions and product direction based on user research.- Influenced design and tech teams to influence key decisions based around research and design principles.- Create wireframes and prototypes at low to high fidelity using Sketch and Axure.- Create user profiles/personas, using stakeholder interviews and customer surveys.- Work directly with finance directors to understand key business objectives and help designsolutions to suite.- Create a “North-Star” vision using personas, user journey maps and prototypes.- Facilitate ideation sessions and design workshops to help feature iteration.- Implement Lean UX principles in an Agile-focused delivery environment (based on Spotifyinterdisciplinary squad model).- Create usability reports following UX testing to distribute to squad to help aid key productstrategy decisions and direction.- Create tree tests and card sorts with users to help define a new information architecture toalign to “North-Star” vision.- Create Design Language System with Design/UX leads for all teams to use on productdevelopment.- Utilise A/B testing methods to create experiments to validate initial assumptions and provereturn on investment to key stakeholders.- Assist with user research, participant recruitment, script-writing and user test moderation.- Use HTML/CSS to build prototypes and concepts with tech teams to gauge technicalfeasibility prior to delivery.- Evangelise UX throughout the organisation, presenting research to teams and helping toideate improvements to product designs

Leeds, Gb

- Perform expert reviews of web applications, analyse and report visitor usage trends. - Use heatmaps, scrollmaps and clickmaps to recommend improvements to existing client websites.- Create application introductions and improve user onboarding. - Use website usage data to recommend changes to current version of client web applications and websites.- Run consumer workshops to help create personas - Help provision 'desire paths' to create engaging user experiences. - Recommend/implement changes to websites and apps, create A/B testing to improve usability ofpages with heavy content.- Conceptualise, design and build websites to project specification. - Create web pages from using extended knowledge of HTML5/CSS3 and JavaScript/jQuery.- Ensure pages are cross-browser compatible and responsive where possible. - Design and build email marketing campaigns and corporate e-newsletters.- Monitor email statistics, suggest and implement changes to increase opens in the future.

Harrogate, North Yorkshire, Gb

- Built mobile experiences from existing desktop websites and applications.- Implemented changes to comply with EU Cookie directive and UK DDA legislation. - Utilised in-house time-tracking software during projects to ensure deadlines were met.- Committed all changes to web projects using version control (GIT). - Researched modern web coding and design trends and report findings to team members, ensure the latest techniques are used in all web projects.- Compressed websites using Gzip compression and other modern techniques to ensure fast loading times across all platforms. - Create wireframes, process maps and mockups to help clients understand and conceptualise initial creative concepts.

Wakefield, West Yorkshire, Gb

- Developed “white label” websites to be handed out to clients, provided technical support and domain/DNS switchovers. - Conceptualised, designed and built new company websites under the approval of the Marketing and Design Manager.- Rebranded company websites and online assets according to company branding guidelines.- Provided internal technical support for web, email and web form issues for internal staff. - Increased incoming web traffic numbers from 10k to 16k per month in three months (August 2012) by using Google Webmaster tools to analyse usage data. - Managed SEO, PPC campaigns, creating monthly reports for Board of Directors and the Marketing and Design Manager.- Implement changes to comply with EU Cookie directive and UK DDA legislation.Skills used: HTML, CSS, Joomla, Wordpress, FTP / Site Setup, PHP/MySQL, Adobe Flash, Adobe Illustrator, Adobe Photoshop, Domain Management , javascript - AJAX (jQuery), .htaccess, SSL Certificates

Working freelance for clients building specifications for digital projects websites on CMS platforms using a design thinking approach. Skills used: HTML, CSS, javascript - AJAX (jQuery), CMS, Adobe Flash, Adobe InDesign, Adobe Dreamweaver, Adobe Fireworks, Adobe Premiere, Adobe Photoshop, Joomla, Wordpress, PHP, My SQL, SEO - search engine writing, Domain Management , .htaccess

- Controlled everyday handling of booking systems, cash handling and accounts.- Increased number of customers, public awareness and community involvement. - Co-ordinated community music projects and music workshops for children.

- Ensured all members of the team were applying H&S regulations to their working environment.- Worked under pressure in a live environment to ensure artists were on stage on-time in accordance with the published programme schedule. - Liaised with tour managers to confirm relevant technical specifications were met and were applied to stage set-up as well as informing sound technicians’ of any potential hazards with each set-up.

Leeds, West Yorkshire, Gb

- Technical advisor on all equipment used in DJ tents.- Liaised with Festival Republic staff with regards to noise complaints and safety risks.- Promoted music tents to visitors and gave incentives to attend special events. - Organised and distributed running times for campsite DJs.- Repaired technical faults promptly amidst a high-pressure live music environment.

Bsc, Creative Music And Sound Technology

Btec National Diploma, Music Technology

10 Gcse'S Inc. A Grades In English; Music And Physics