Mark Sherbin Email & Phone Number

Chicago, IL, US

Greater Chicago Area

I lead content strategy, including high-level content planning for change management, writing/editing/leading review of help articles, comms, and other content, and managing relationships with partner teams and vendors.I was responsible for building from scratch a coordinated content and comms strategy for Google's new performance management program (GRAD).

Greater Chicago Area

Led email, live Q&A, scaled support, and cross-team comms coordination for the performance management (Perf) team. Owned the comms strategy for each cycle- Create and socialize comms, resources, & messaging strategy with leadership, the Perf team, HR, global comms, and other stakeholders- Work w/ dozens of stakeholders across the business to make sure.

Mountain View, CA

Content strategist and writer focused on maintaining and optimizing help center content for consumer pay products (Google Pay, Payments, Android Pay, Wallet, Hands Free) at Google.Managed four help centers simultaneously- Wrote and ushered all launch content through intensive XFN approval process; supported launches on time with minimal leaks- Executed on.

Mountain View, CA

Maintain and optimize help center content for consumer pay products at Google.Managed four help centers simultaneously:- Wrote and ushered all launch content through intensive XFN approval process; supported launches on time with minimal leaks- Executed on x-HC optimization programs like article freshness, customer journey scorecards, and contact.

Mountain View, CA

I manage the Store, Play Books, and Fit help centers. Responsibilities:- Create and update content for new product and feature launches- Manage support site architecture and in-product help content- Develop dozens of relationships across half a dozen cross-functional teams; share ownership of the Play help center- Break complex concepts down into.

Public Relations, Journalism, Marketing and Business Communications; Content Marketing Strategy and ExecutionClients include:- 3DCart, an e-commerce software provider- Duo Consulting, a Drupal website developer- Affine Systems, a contextual advertising company- Kontagent, a social and mobile analytics firm- Circle Public Relations- The Content Marketing.

Achievements:- Craft press releases, articles and blog posts that include strategic keywords for search engine optimization campaigns- Consistently meet deadlines for 40+ pieces of content monthlyUnique Skills:- Extensive knowledge of the SEO field and the automotive industry- Simultaneously balance comprehensive freelance work and full-time job

Achievements:- Managed branding and marketing outreach initiatives across six different member-based markets including associations- Presented the company and the product offering at conferences with a heavy focus on sales- Directed social media strategies including the company blog- Wrote more than 10,000 words of copy for a new website in less than a.

Achievements:- Build content for 170+ unique companies across diverse industries, including IT; consumer tech; healthcare and health tech; service; government; manufacturing and distribution; and retail and e-commerce- Published ghost-written bylines for: ECT News Network, Young Money, eBizine, Chicago Tribune, DMNews, Area Development, Phone+, Green IT.

Achievements:- Generated web content for online magazine: news posts, album reviews, concert reviews- Attended numerous concerts across various genresUnique Skills:- Strengthened grasp of the music industry- Expertise with online media and journalistic writing