Mark is a seasoned marketing executive with extensive experience in marketing strategy, consumer insights, marketing and data science, retention marketing, digital marketing, social media marketing, and direct response marketing. His industry experience includes wireless telecommunications, advertising, and fifteen years in cable communications (both consumer marketing and B2B). Mark is a proven leader who can build marketing teams and lead them to achieve success. He is both a scientific marketer with extensive applied statistical and analytical skills and a creative marketer with television, radio, print, direct mail and digital advertising experience. Mark is a big picture thinker who can also drill into the detail to determine the course of action.* Proven team-building and cross-functional leadership experience* Extensive and proven C-level presentation skills* Excellent cross-functional and consensus-building leadership skills* Expert-level marketing science and analytic skills* Budget management to $20 Million* Revenue responsibility to $400 MillionSpecialties: Leadership; Team Building; Team Turnarounds; Budget Planning; Forecasting; Strategic Planning; Customer Lifetime Value; Location Intelligence; Business Intelligence; Data Science; Database Marketing (data warehouses, customer segmentation, marketing data marts, reporting applications and lead generation tools); Enterprise Application Launches; ROI and ROMI based marketing; Direct Marketing; Creative Marketing; Advertising (TV, Radio, Print); Digital Marketing (Paid Search, Display, Programmatic, Social Media); Business Analysis; Product Marketing; Executive Presentation; Public Speaking