Vp Marketing Automation Manager
Current- Oversee automated marketing campaigns and implement marketing strategies using customer relationship management (CRM) software for lead generation and sales.- Set the short- and long-term vision for every stage of the customer lifecycle, developing a strategy and roadmap to deliver the vision.- Collaborate with a variety of stakeholders across the business to identify opportunities for marketing technology to reduce costs, increase sales and improve efficiencies.- Manage ongoing vendor relationships including evaluation of products and services.