Mark Steffen Email & Phone Number

New York, United States

New York, New York, US

Building the world's best experience for fitness creators.

San Francisco, CA, US

San Francisco, CA, US

New York, New York, US

• Increased successful search sessions by 4% in first 6 months
• Launched Splice’s first Recommendation and ML features
• Expanded breadth of product catalog explored by 25% in one year through use of ranking and personalization models. Did with an eye toward creative workflow of our user instead of exchange-based interaction.
• Scaled 3rd party “rent-to-own” marketplace (23% MRR) 2x in 6 months through process optimization, business-level focus on supply side, and development of external API for suppliers.
• Developed a culture of experimentation through ambiguity within a scaling startup environment.
• Managed direct report in 3rd party marketplace building in their progress from junior to senior product manager and led them to full ownership over group OKRs.

New York, NY, US

• Unified 7 business units to minimize submission, ingestion, review and publishing friction to increase rate of contributor success
• Implemented first ML review checks and models
• Secured the world’s largest image marketplace against theft with dynamic watermarking techniques
• Rebuilt Shutterstock Search from the ground up, re-focusing the company on ranking, experimentation, and leveraging customer behavioral data alongside all flavors of metadata (asset-specific, ML, and CV).
• A/B testing led to over $1m savings in the first quarter with a clear path to consistently improve both customer and contributor metrics.
• $4 million in cost savings annually by leveraging true microservice architecture, machine learning models, and enabling Reviewer teams. Brought all 7 business units onto our platform to amplify gains and flexibility.

* Led product management through the full lifecycle for news and key event-related experiences (live, video, breaking news) for People.com, largest revenue driver at Time, Inc.* Work daily from editorial to ad sales and back to engineering groups to ensure that the editorial product offering was built for speed, scale, and mass interaction across all Time.

New York, New York, US

* Create and manage new products centered around cross-promotion of online and television network coverage. * Focus on special news events, new media, social media, and reciprocal promotion for cohesive experiences.

Description: New product development; 3rd party developer relations; New Media manage- ment across a variety of brand extensions including creation of new tablet edition and man- aging new editorial workflows; Blog and online editorial content organization and creation. Extensive site and mobile app wireframing experience. Portfolio of over 25 apps (paid.

Organization and management of social networking initiatives. Created new strategies and workflows based on regular metric reporting with a focus on user interaction and proprietary content aggregation. Daily TeamSite (CMS), FTP work, light coding, and produc- tion/project management.

Description: Copy development, copy editing, content development for a rapidly growing and profitable online music and culture site. Feature writing, acquiring interview opportunities, copy editing, and completion at strict deadlines all critical.

Assisted Digital Marketing Coordinator in upkeep and maintenance of all Penguin Publishing Group's online endeavors. Inclusive of blogs, podcasts, feature sites, digital store- fronts, and reading group database management.

January 2008 ­ June 2008 Description: Assisted Editorial and Assistant Editorial staff in research, product review, customer feedback operations, and other editorial staff duties. Experience includes published works inclusive of captions, product galleries, and full stories for the magazine and online components.

Advertising Production InternAssisted with all Ad Production activities including FileMaker Pro experience, Color correction, liaising with advertisers, and layout production.

Degree: Master Of Science, Digital And Periodical Publishing

Degree: Bachelor Of Arts, English & Creative Writing

Degree: Bachelor Of Arts, English

English & Creative Writing