Commercial Director - Dsg Ireland
Dixons Retail
Leading a team of 20, accountable for buying, merchandising, product and brand marketing, advertising, PR and communications for PC World & Currys in ROIKey achievements:• Led transformation of Currys brand in Ireland, including development and rollout of new TV, Press and instore creative execution, growing spontaneous awareness of brand by 10% • Restructured DSG Ireland Commercial Team, reducing costs by 10% while improving performance on key indicators: advertised… Show more Leading a team of 20, accountable for buying, merchandising, product and brand marketing, advertising, PR and communications for PC World & Currys in ROIKey achievements:• Led transformation of Currys brand in Ireland, including development and rollout of new TV, Press and instore creative execution, growing spontaneous awareness of brand by 10% • Restructured DSG Ireland Commercial Team, reducing costs by 10% while improving performance on key indicators: advertised product availability from 75% to 95%; stockholding reduced by over 30%; advertising and promotional spend down 20%; market share growth of 4%• Transformed PC World's connectivity proposition, broadening the range to include DSL, mobile, wireless and cable, making PC World No 1 retail destination in Ireland for broadband customers Show less