Create innovative design packages to elevate and differentiate branding and marketing and advertising initiatives. Meet with client to determine marketing and design vision, scopes of work, budgets, and deliverable timeframes. Design logos, business cards, store signs, custom art prints, portraits, merchandise, company branding and ads for clients. Develop a concept in various forms for the client to choose for the company.

Lead the design process from conception to the final product in high-end jewelry design, resulting in award-winning jewelry recognized as one of the top-selling brands in luxury department stores such as Saks Fifth Avenue.Met aesthetic and technical criteria to complement design usability and enhance functionality with attractive layouts. Supervised team of 7 on market insights, advertising concepts, design aesthetics, production techniques and source recruitment to optimize productivity and timeliness of task completion. Directed photo shoots for print and digital media, reviewing each element against client standards and expectations. Analyzed data and metrics to measure success of campaigns and adjust strategies accordingly.

Conceptualized, designed and executed company logo and product packaging to meet on-brand standards. Performed quality controls and monitored production KPIs. Purchased materials, planned inventory and oversaw warehouse efficiency. Inspected and tested the quality of manufactured goods to ensure accuracy and consistency.

Translated complex concepts and data into compelling visuals for t-shirts by creating mockups on design software and collaborating with brand creators. Collaborated with vendors to ensure consistency with other marketing materials. Advise clients on the best strategies to use for their particular products and desired audiences. Assembled and marked final layout to ensure everything was ready for the printer.