Mark Tucci Email & Phone Number

Seattle, Wa, Us

Mukilteo, Wa

I guide the creative development for Community Transit’s portfolio of products, marketing campaigns, digital initiatives and communications. I manage a highly-talented team of graphic designers, illustrators, photographers, videographers, and copywriters providing expertise across multiple channels of creative design, including digital, print and video. In addition, I also provide brand guidance, creative leadership, advertising concepts, and project management and workflow skills.• Increased team productivity by more than 45% YOY through process improvements and implementation of project intake/management/review platform (Lytho).• Developed and deployed updated brand attributes, elements and guidelines and helped oversee Community Transit’s overall brand vision and strategy through 2024 and beyond.• Onboarded an agency-wide Digital Asset Management platform for hosting and distributing collateral assets and self-service templates which helped reduce simple request intakes and freed up resources for larger creative projects.• Fostered an inclusive environment that helped to develop and up-level designer talent, increase in-house capabilities, and ensure better team parity.

Greater Seattle Area

Provide copywriting, graphic design, motion animation, brand development, logo design, voice work, videography, and photo retouching for a variety of clients. Projects have ranged in size and scope from simple presentation materials to national TV commercials.

Kirkland, Wa

Led Wave’s internal creative services ad agency. Duties included developing concepts and creative strategies for integrated advertising campaigns and marketing materials, copywriting, design, managing the company’s brand identity and architecture, and serving as executive producer on all large-scale video commercial shoots. • Saved an average of $250,000 annually in agency fees by developing Wave's in-house advertising agency and contributing on the print, digital, social media, direct mail, broadcast TV, radio, and out-of-home creative needs for the company.• Guided marketing campaigns, strategies, and tactics which propelled Wave Broadband into the fastest growing cable company in the country, resulting in the sale to TPG Capital/RCN group for $2.36 billion in Q1 2018.• Mentored and guided a team of eight on creative direction, advertising concepts, and content creation.

Directed and drove execution of all marketing efforts for Wave’s Sacramento and San Francisco residential and business regions, including campaign and content strategy, budgets, creative development, agency partnerships, media buying, and project management. • Saved over $200,000 in concept, iteration, and design costs by developing, designing and implementing Wave’s new brand architecture, guidelines, positioning, style elements, and corporate identity package.• Directed and implemented the marketing, advertising, and rebranding plan for the Astound-to-Wave name change in San Francisco, resulting in a 30% increase in advertising response rates.

Kirkland, Wa

Led the residential and business marketing needs of Wave’s Sacramento region. Collaborated with the local Sacramento direct sales and retail teams on strategic direction for retail and event marketing.• Helped grow Wave’s overall footprint by more than 40% through marketing communications and customer retention programs surrounding the acquisitions of Starstream, Broadstripe, CondoInternet and select Charter cable systems.

Orlando, Florida Area

Collaborated with clients, stakeholders and agencies on broadcast, radio, and digital content strategies while developing and leading all in-house commercial video production.• Saved over $800,000 in production costs and agency fees by writing, producing, and editing over 400 television commercials, promos, and training videos.

Orlando, Florida Area

Managed production, trafficking and media buying for television commercials promoting cable TV, high-speed internet, and home phone services.• Researched, designed, and build Bright House Networks’ internal video production studio, which provided extensive services to the marketing, direct sales, training, and HR departments.

Orlando, Florida Area

Designed motion animations and on-air graphics for station promos, live newscasts and company website.

Brand Strategy, Creative Concepts, Creative Brief Writing, Client Collaboration

Web Design

Bachelor Of Arts - Ba, English, Public Relations, Creative Writing, Theatre Arts

Managed WNYF-TV, the on-campus student-run television station.

Associate Of Arts And Sciences - Aas, Radio And Tv Broadcasting