🌐 About Me:With over a decade of experience at the intersection of media research and strategy, I am currently VP of Research at TRP Research. My passion lies in leveraging respondent-level media consumption data to craft impactful strategies for media clients, and my team and I specialize in translating complex datasets into actionable insights.🌟 Key Strengths:- Expert in utilizing respondent data for strategic decision-making.- Proven results in promo effectiveness and media planning.- Key insights in commercial break optimization, audience segmentation, and clustering analysis.- Deciphering viewer journeys and entertainment switching patterns.