Markus Scherer is the Founder and Managing Director of MaBiMa. MaBiMa is a new and unique consulting firm, as it combines both technology and commercial elements when servicing the chemicals industry. Prior to establishing his consultancy in 2021, Markus enjoyed a 25 years successful career in the downstream sectors of BASF, Henkel (Cognis) and Evonik. He generated a quantifiable track record of multi-million dollar businesses out of technology and marketing leadership positions.Markus established MaBiMa to provide expertise to the chemicals industry in the areas of business strategy, marketing, innovation and product portfolio development. MaBiMa's consultancy is unique as it differentiates via a strong link of commercial elements with technology insights on chemical products. In the heart of MaBiMa's consulting services are always sustainability trends. Key product areas include synthetic lubricants, base oils, agrochemical formulation aids, paint & coating additives and chemicals for the personal & home care industries.One general class of companies that MaBiMa supports are enterprises that aim to move downstream. Activities span from marketing strategies over new product development & innovation up to M&A activities. Another class of companies serviced by MaBiMa are enterprises that are already active in downstream markets, but intend to increase profitability via new marketing strategies, product portfolio optimization, adjusted innovation strategies or simply via reduced raw material spent.With his experience, Markus has been a frequent keynote speaker at industry conferences.Clients include multinational and regional oil and lubricant companies, speciality chemical manufacturers, investment and banking institutions and business information services.MaBiMaMarktstrasse 2266822 LebachGermanyTelephone: +49 173 3456 849e-mail: markus.scherer@mabima-chem.comwww.mabima-chem.com