Markus Schröder
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Markus Schröder Email & Phone Number

Senior Director Category Management Beverages and Promotions Lead at Denner AG
Location: Zurich, Switzerland 8 work roles 4 schools
1 work email found @imail.de LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Current company
Role
Senior Director Category Management Beverages and Promotions Lead
Location
Zurich, Switzerland
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Markus Schröder is listed as Senior Director Category Management Beverages and Promotions Lead at Denner AG, a with 2053 employees, based in Zurich, Switzerland. AeroLeads shows a work email signal at imail.de and a matched LinkedIn profile for Markus Schröder.

Markus Schröder previously worked as Senior Group Category Director at Denner Ag and Category Director Beverages at Shell. Markus Schröder holds Nacs Executive Leadership Program, Marketing/Marketing Management, General from Kellogg Executive Education.

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Profile bio

About Markus Schröder

✦ RETAIL EXPERIENCE WITH TOP RETAIL BRANDS ✦For the last 20 years I have worked for top retailers and a leading strategy consulting firm in every aspect of the retail business – from Strategy / Retail Formats to Category management and Procurement, Product marketing, Pricing strategy, Promotions, Visual Merchandising, Customer experience and operations.I have acquired a unique set of skills in combination with a great expertise in retail and strong leadership skills. My strategic approach is complemented by a high-impact execution. ✦ PASSIONATE FOR RETAIL AND DEEP EXPERTISEI am driven by customer insight and I have a deep understanding of retail formats and processes. I am quick to identify growth potential for retailers.✓ Analysed market and developed products and concepts (e.g. in market entry phase of ALDI in Switzerland)✓ Developed growth strategies across multiple categories and geographies (e.g. with Shell markets) based on detailed competitive analysis. Created action plans focused on sales/product management, strategic sourcing/negotiation✓ Analysed hundreds of stores in different International retail formats and identified potential for CEOs and investors. Store checks have become both my speciality.✦ STRATEGIC AND ANALYTICAL APPROACHI love to work in a structured and analytical way. I am a strong strategic thinker and problem solver.✓ Introduced fact-based management in every aspect of retail (e.g. negotiation, assortment management, private label sourcing, store processes).✓ Supporting team with analytics to track strategic initiatives ✦ ENTREPRENEURIAL AND RESULTS-DRIVENI am highly active and focused on driving bottom line results .✓ Significantly improved purchasing conditions with strategic suppliers in various categories (Private label, brands, Food/ Non-food /Media)✓ Led numerous initiatives to improve every lever of retail business, e.g., building new supplier base to gain significant savings, introduced space management across store network, Cross-channel initiatives✦ LEADING WITH INTEGRITYI value people and lead with integrity: Being professional and authentic at the same time is my credo.✓ Successfully managed teams in different contexts (business building, restructuring, change management) in HQ and stores✓ High identification with company/products

Listed skills include Purchasing, Business Development, Strategy, Merchandising, and 50 others.

Current workplace

Markus Schröder's current company

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Denner AG
Denner Ag
Senior Director Category Management Beverages and Promotions Lead
Zurich, Switzerland
Website
Employees
2053
AeroLeads page
8 roles

Markus Schröder work experience

A career timeline built from the work history available for this profile.

Senior Director Category Management Beverages And Promotions Lead

Zurich, Switzerland

Senior Group Category Director

Current

Zürich, Ch

Oct 2021 - Present

Category Director Beverages

London, England, Gb

Shell’s convenience retail business comprises more than 5,000 forecourt petrol stations across the world.▶Format: convenience stores▶Product categories: alcoholic beverages (beer, wine, spirits) and non-alcoholic beverages▶Highlights: ✦Development of global category strategy for alcoholic beverages ✦Systematic identification of growth opportunities in existing markets with local Category Managers through detailed research of internal and external data✦ Responsible for global category management capability building and training program

Nov 2015 - Sep 2021

Director Category Management/Strategic Purchasing

Hagen, Nordrhein-Westfalen, De

Thalia Holding is Germany’s leading bookstore retailer with around 220 stores (plus 60 stores in Austria and Switzerland)▶Format: Bookstores▶Product categories: Books, bargain books, DVDs, CDs, stationary / greeting cards, toys, gifts & decoration▶Highlights:✦Responsible for Vendor Management and Category Management Books and Nonbook, division with around 25 FTEs✦Implementation of new Category/assortment concepts across > 200 stores with significant Sales and profitability uplift (approx. 5-10 % improvement)✦Leading strategic vendor negotiations✦Increasing performance of Category Managers and initiating short-term Sales stimulation programmes

Apr 2013 - Jul 2015

Buying Director / Category Management Director

Schwarzenbach, St. Gallen, Ch

ALDI Suisse is the Swiss operation of global discount retailer ALDI SÜD, market entry October 2005; presently more than 165 stores▶Retail format: Grocery discount stores▶Product categories: Beverages, gourmet and canned food, oils (olive and vegetable), condiments, dried fruits, small and large electric appliances, DIY, furniture, car accessories, cleaning utilities, household bags, fresh fruit/vegetables, confectionary▶Highlights:✦Responsible for entire Category Management and purchasing process of key product categories✦Developed highly successful products/assortment concepts (e.g. private labels MONTINO - Swiss speciality lemonade, CRISTAL HELVETIA - Swiss mineral water and LE GUSTO - mayonnaise)✦Realized substantial savings through vendor negotiations, expanding the supplier base and process improvements.

Jul 2006 - Feb 2013

Category & Procurement Development Manager

Zürich, Zh, Ch

Globus is a Swiss luxury department store chain with around 15 stores all over Switzerland, part of Migros co-operative▶Retail format: Premium department stores▶Product categories: Gourmet food (Delicatessen), Men and Ladies Fashion, Perfumery and Cosmetics, Home/ Living▶Highlights:✦ Led and implemented strategic Category Management initiatives (e.g. pricing & promotions, visual merchandising, sales people availability and motivation).✦Led cross-functional process redesign project focused on Category/assortment planning and controlling in fashion categories involving 20 team members and external consulting firm.✦ Advised executive team in key strategic and operational issues.

May 2003 - Jun 2006

Senior Consultant / Retail Specialist

Us

McKinsey and Company is a global strategy consulting firm with 105 offices globally.▶Retail formats of clients: Hypermarkets/ Superstores, DIY stores, Grocery retailers, Consumer Electronics Stores, Department stores, Speciality stores, Convenience stores▶Product categories: Food, General Merchandise, DIY, Consumer electronics▶Highlights of projects:✦Elaborated a sales growth strategy for a global hypermarket operator on the basis of an in-depth analysis of profitability drivers (outlets and product categories).✦Designed and supported implementation of a European purchasing organization for a pan-European retailer resulting in significant savings; furthermore analysed purchasing synergies.✦Redesigned category management processes of leading European gasoline retailer with significantly lower operational costs as a leader of a multinational eight-person team.✦Developed a national format strategy for a European retailer in the market for building and DIY supplies, taking into account different customer target groups.✦Supported various teams / initiatives and new client engagements with broad retail knowledge.

Feb 1999 - Nov 2002

Real Estate Coordinator

Emil Kriegbaum Gmbh & Co. Kg

Emil Kriegbaum was a regional grocery and nonfood retail store chain in Southern Germany, acquired by Metro AG in 1998▶Retail format: Hypermarkets/ Superstores, Shopping Centres, DIY stores, grocery retail▶Focus: Development of real estate controlling division ▶Highlights:✦Collaborated closely with all company divisions to co-ordinate expansion projects.✦Analysed economics of shopping centres and created cost transparency for large investments resulting in clarity on financial situation for CFO.

Feb 1997 - Feb 1999
Team & coworkers

Colleagues at Denner AG

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4 education records

Markus Schröder education

Nacs Executive Leadership Program, Marketing/Marketing Management, General

Kellogg Executive Education

Nacs Executive Leadership Program, Finance, General

The Wharton School

Nacs Executive Leadership Program, Organizational Leadership

Cornell University

Bachelor’S Degree, Business Administration

Baden-Wuerttemberg Cooperative State University (Dhbw)
FAQ

Frequently asked questions about Markus Schröder

Quick answers generated from the profile data available on this page.

What company does Markus Schröder work for?

Markus Schröder works for Denner AG.

What is Markus Schröder's role at Denner AG?

Markus Schröder is listed as Senior Director Category Management Beverages and Promotions Lead at Denner AG.

What is Markus Schröder's email address?

AeroLeads has found 1 work email signal at @imail.de for Markus Schröder at Denner AG.

Where is Markus Schröder based?

Markus Schröder is based in Zurich, Switzerland while working with Denner AG.

What companies has Markus Schröder worked for?

Markus Schröder has worked for Denner Ag, Shell, Thalia Bücher Gmbh, Aldi Suisse Ag, and Globus.

Who are Markus Schröder's colleagues at Denner AG?

Markus Schröder's colleagues at Denner AG include Gabrielle Christen, Carmen Fink, Admira Bulut, Dardan Bernjashi, and Sophie Erismann.

How can I contact Markus Schröder?

You can use AeroLeads to view verified contact signals for Markus Schröder at Denner AG, including work email, phone, and LinkedIn data when available.

What schools did Markus Schröder attend?

Markus Schröder holds Nacs Executive Leadership Program, Marketing/Marketing Management, General from Kellogg Executive Education.

What skills is Markus Schröder known for?

Markus Schröder is listed with skills including Purchasing, Business Development, Strategy, Merchandising, Supply Chain, Management, Sales, and Real Estate.

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