Mark Van Den Dries Email & Phone Number

Tilburg, Nb, Nl

Benelux

-Led the optimization of inventory parameters for top retailers, focusing on in-stock levels, weeks of coverage, Retail closing stock, and stock turn.-Engaged in productive dialogues with European counterparts to align operational strategies.-Organized strategic operational meetings with key partners, including Bol, Intertoys, AS Watson, Dreamland, and ToyChamp.-Communicated inventory health effectively, facilitating informed decision-making processes.-Partnered with customers to enhance data coverage and improve operational efficiency.-Play a key role in business management meetings, influencing decisions related to inventory management.-Contributed to the integration of a new Regional Distribution Centre (RDC) in Belgium, reducing order lead times, enhancing network resilience, and supporting sustainability goals

-Led a strategic marketing and sales project in the Benelux Region with the goal of reaching more kids, increasing consumer sales, and growing market share in Belgium. Collaborated with multiple stakeholders in the Benelux organization.-Local marketing LEGO Lead for LEGO Masters, working in partnership with retail sponsors like RTL and VTM, sales partners, and trade marketing.-Part of the BLX team responsible for introducing LEGO DREAMZzz, the biggest theme launch in years, which won two marketing awards for our launch.🏆 NL: SAN Accent Awards Durables🏆 BE: AMMA Bronze ‘The Best Media Strategy’-Responsible for the increased brand share of LEGO Creator, LEGO Classic, and LEGO DUPLO by planning and implementing a clear Benelux marketing strategy.-Owned and managed the marketing budget responsibly to ensure maximum utilization. Achieved defined sales targets in collaboration with the sales team in a sustainable and profitable way.

Brasschaat

- Develop and implement customer strategy and activation plans across the Benelux area.- Strong focus on both in-store and online excellence.- Negotiate customer contracts in accordance with the overall LEGO Group sales strategy.- Extend the strong relationships with customers.- Pro-actively identify new commercial opportunities with support from functional experts within trade and customer marketing.- Follow the latest trends with external reports/agency to optimize the Business (GFK,NPD).- Work within a team to get maximize results (Trade Marketing, Field Sales, Operations)Responsible for several large KEY accounts during the last years, e.g.- Maxitoys - Global (FR,BE,IT,CH,LUX)- Bart Smit BLX - Fun Belgium- ToyChamp BLXFunctional lead in implementing the trade portal (SAP based system) in LEGO NBB (Nordic, Benelux, Baltics). - Get more knowledge and insights about the customer in Benelux. - Enable to make smarter investment decisions and to improve CRM.- Integrating performance tracking & analytics incl. ROI, trade promotion effectiveness etcPart of the LEGO® World team in 2019.LEGOWorld is the biggest event in the world, where approx. 80.000-90.000 peoplevisit and play at this creative event. (more information www.legoworld.nl)Part of several project teams during to improve the customer value proposition, e.g. - Inventory management as a competitive differentiator (EMEA business)- Grow the E-commerce business in Benelux

Brasschaat

Responsible accounts: - ToysXL, Vedes, Lekmer, Buy George, Inter-Ring, Bol.com, Albert Heijn, de Bijenkorf & new Business (e.g. Shell)

- Support the Key Account Managers in the preparation for and follow-up on account meetings and contribute in realising the key account plans.- Provide analytical input for the Key Account Managers to enhance the forecasting process, customer reviews and order management. - Provide support to the Key Account Managers, be a central point of coordination and communication for the sales team, customer marketing, marketing and customer service. - Follow up trade budgets, track and report consumer sales figures - Assist in P&L management and develop sales and finance reports.- Liaise with the Field Sales teamResponsible accounts:- Intertoys(Part of Blokkerholding), Bart Smit (Part of Blokkerholding), Makro (METRO Group), Albert Heijn (AHOLD), Bol.com and de Bijenkorf

- Responsible for development and execution of marketing strategy and marketing & communication plans- Create and roll out of direct mailings- Measure effect of marketing campaigns- ROI Analysis and Media Effectiveness- Create and analyze shopper profiles - Planning and coordination of the advertising department 4 FTE- Briefing own advertising department and external parties ( printing office, media office and suppliers)- Create with advertising department leaflets, user manuals, newsletters- Database analysesResponsible accounts: - Batavus, De Harense Smid, Bilderberg,Landgoed de Holtweijde, Santander, Laser, Dirkzwager, Motoport.

Master’S Degree, Marketing Management

Bachelor’S Degree, Commercial Economics