Leads marketing for Kansino, a Dutch brand. Created the brand identity, developed go-to-market and creative strategies, and manage full-funnel performance both online and offline.

Experienced marketer specialized in brand identity, media strategy and buying online and offline, performance marketing and paid social advertising

Slow fashion clothing brand and B2B textile upcycling. Every piece is handmade in our atelier in the Netherlands by craftsmen and women who are challenged in the regular job market.

Focused on Paid Social performance and feed optimisation (Channable)

Paid Social strategy, Go-to-Market EMEA and managing performance.

Focused on e-commerce, automation & performance

Digital Strategy Director an in-house fast-growing multi-disciplinary agile marketing team at Philips Global (top-3 global client for Ogilvy Social.Lab) responsible for end-to-end digital marketing campaign driving the brand preference to sales (D2C and retailers) combining best-in-class media, content and innovation in data, tracking and automation. It is a cross-functional team of 25, across media, content, creative, and operations. Top-3 global client for Ogilvy Social.LabAchievements:- 300+ campaigns across 35+ Philips markets- In-house integration of full digital ecos-system activation (Social, SEA, AMS, Programmatic channels) over- performing on leading KPIs and improved ROAS by 20 percent vs. Previous agency's - Triple-digit annual growth since 2015 in terms of FTEs, number of campaigns delivered and budget investments. - Understand and apply the business strategy in a digital strategy including defining needed capabilities and activation strategy for D2C & E-commerce.- Provide business with (leading) digital capabilities: processes, skills & competencies, and supporting infrastructure (tools / data) to enable the business to drive impact, and KPIs that define success- Smart integration in overall media planning and ecosystem work streams and touch points, aligning with consumer decision journeys and product message hierarchies

Dissertation on the added value of a structured, strategic stakeholder dialogue for Siemens new sector Infrastructure and Cities that leads to continuity of the business. In an effort to solve cities societal problems of today like urbanization, safety, energy supplies and mobility working together in creating sustainable cities.