Mark Vigoroso, Mba Email & Phone Number

Marietta, Ga, Us

Boston, Massachusetts, Us

Lead all global business, content and client strategy and execution for ERP Today, the leading multi-media platform for independent actionable intelligence and connections for enterprise technology users, vendors and partners, working directly with the world's largest and most innovative technology companies to grow their top lines, reimagine their marketing playbook and captivate their customers. The role includes P&L, strategy, product, personnel, M&A, alliances, operational and growth leadership. For the three brands of Wellesley Information Services - ERP Today, SAPinsider, and Mastering SAP - lead all digital content strategy, programs and operations, driving market awareness, demand creation, and stakeholder engagement for the world's most influential technology companies.

Boston, Massachusetts, Us

Lead all digital content and research strategy, programs and operations, driving market awareness, demand creation, and stakeholder engagement for the world's most influential technology companies in the SAP ecosystem. SAPinsider provides independent actionable intelligence and connections for SAP users, vendors and partners. My responsibilities include P&L, personnel, and sales leadership. I also lead our research, thought leadership, client relationships and market presence in Supply Chain Management, Enterprise Asset Management, Data Management, Business Intelligence & Analytics, and Artificial Intelligence & Business Process Automation.

The Service Council™ exists to build and support a platform for education, knowledge, networking and insight for the community of business executives overseeing functions of service and customer management. https://servicecouncil.com/

Executive Sales and Marketing Association (ESMA) represents and enhances the capabilities of Georgia’s sales and marketing professionals. ESMA's purpose is to provide a forum where Georgia’s sales and marketing leadership can learn, discuss, and exchange ideas to improve each member company’s top-line growth and the individual’s professional career.

Austin, Texas, Us

Performed outbound product management function in support of emerging verticalized Customer Experience (CX) software solutions, consisting of marketing, sales and service applications.• Drove go-to-market strategy for CX solutions targeting communications and utilities industries, partnering with sales, solution engineering and industry global business units.• Led sales and partner enablement, including asset development and delivery.• Strategized and collaborated with development, product marketing, and sales to create effective industry sales plays that drove pipeline growth.• Shaped product messaging and positioning, partnering with product development and engineering• Oversaw relationships with industry analysts, ensuring influencers had accurate and balanced perspectives on Oracle CX Industry Solutions.

Atlanta, Georgia, Us

Fortune 500 provider of hardware, software, and services addressing the consumer transaction needs of the banking, retail, and hospitality sectors.Owned product lifecycle management, operational / technical design, and financial performance for $2.8B global portfolio of enterprise services, comprised of field, remote, and managed IT services targeting Banking, Retail, and Hospitality sectors. Led global team of 200 product managers, service design engineers, remote resolution specialists, technical support engineers, technical program managers, and service transition managers.• Co-founded and launched disruptive IoT-based IT service solution that fueled $700M managed services portfolio and became Digital Connected Services (DCS), one of NCR’s strategic growth platforms.• Led product marketing, product management, and go-to-market positioning for DCS, resulting in top-line growth, competitive advantage, and sales velocity.• Ran operational improvement programs contributing to 48% increase in operating income.• Guided complex sales motions at top strategic accounts and leveraged subject matter expertise and top-to-top relationships to accelerate contract closure.• Boosted demand generation by forging strategic co-selling and co-marketing alliance with Microsoft Azure.• Constructed NCR’s first profit and loss (P&L) and management system for $700M Managed Services portfolio.• Increased mix of margin-rich managed IT services, including IoT-enabled Remote Service Management, ATM Incident Management, ITIL-based Managed Service Desk, IoT-enabled End-Point Security, IoT-enabled Asset Management, IoT-enabled Software Distribution, and Currency Management.

Boston, Massachusetts, Us

A leading PE-backed provider of service lifecycle management (SLM) software, covering such areas as service parts management, field service management, and service logistics.Spearheaded marketing and alliances strategy, personnel, and operations in North America, South America, Europe, Japan, India, and China. Steered demand generation, branding, market assessment, sales enablement, product marketing, client expansion, and analyst and public relations.• Performed on 5-person executive management team that led company from $65M to $100M in annual revenues in 2.5 years, through organic and inorganic growth.• Initiated partnership with PTC, then positioned and sold Servigistics to PTC in 2012 for approximately 3x revenue.• Named 2011 “CMO of the Year” by Technology Association of Georgia (TAG) (http://tinyurl.com/74efhlz).• Increased sales qualified leads by launching comprehensive interactive marketing program, including Search Engine Optimization (SEO), industry-specific micro-sites, Google AdWords, social media marketing, and online user community.• Created company’s first product portfolio management function, team, and process, enabling quantitative approach to setting global marketing, sales, research and development (R&D), and services investment priorities across 6-product portfolio, maximizing top-line growth, total profits, and competitive advantage.• Developed company’s first cross-functional client management team responsible for maximizing client annual value (CAV) and client lifetime value (CLV).

Tempe, Az, Us

The Center for Services Leadership is a groundbreaking research center within the W. P. Carey School of Business at Arizona State University that concentrates on expanding service innovation by combining the latest scientific insights from the academic world with the best of service strategy in the business world.

San Diego, Ca, Us

Fortune 500 wireless technology pioneer that invents breakthrough technologies that transform how the world connects, computes, and communicates.Led Qualcomm’s business development efforts with Verizon Wireless for 6 months leading up to formation of joint venture, focused on delivering wireless M2M solutions to consumer electronics, healthcare, industrial equipment, and energy markets.• Collaborated with nPhase product management and channel sales teams and with Verizon Wireless executive and sales teams on ensuring solution capabilities were optimally positioned to meet most pressing market needs.

San Diego, Ca, Us

Fortune 500 wireless technology pioneer that invents breakthrough technologies that transform how the world connects, computes, and communicates.Contributed as founding member and leader of Client Services team within QES Global Smart Services. Partnered with industrial, commercial, medical, construction equipment, and other OEMs and their service providers in developing and sustaining business cases for "Smart Services" solutions and in commercializing these offerings for mass-market adoption; clients included ABB, Siemens, John Deere, Whirlpool, and Gardner Denver.• Recognized by Supply and Demand Chain Executive magazine as a "Pro to Know" (2008).• Achieved "Editors Award" from AFSM International (2008) for demonstrating expert knowledge on issues critical to effective operation of services organization.

Waltham, Ma, Us

A technology research, consulting and marketing services firm, with specialization in enterprise software and services.Founded Service Chain research practice and grew it to 5 analysts, 3 account executives, and $3M in annual sales in 2 years. Championed strategic marketing and product initiatives for clients involving service parts optimization, field service management, warranty management, reverse logistics, and remote product service (RPS).• Cultivated and grew trusted advisor relationships with such clients as Oracle, SAP, Servigistics, Click Commerce, DHL, Solectron, Panasonic, FedEx, Palm, Ford Motor Company, GE Healthcare, GE Fleet Services, and IBM.• Performed as member of 4-person executive management team, positioned and sold Aberdeen Group to Harte-Hanks in 2006 for 2.5x revenue.• Earned Annual Company Leadership Award and 2 Monthly Leadership Awards in 2004.

An online platform for the buying and selling of IT services, white-labeled by leading industry publications.Spearheaded the definition of product features and functionality for B2B Internet-based buyer/seller exchange, with an emphasis on revenue generation and future positioning for the company. Initiated primary and secondary research to determine market requirements and priorities, including competitive analysis and user focus groups, in order to isolate and address key customer pain points in the development and delivery of the final product. Managed the creation and delivery of product functional specifications, working with technical writers and software engineers.

An online exchange for the buying and selling of maintenance, repair, and operations (MRO) supplies.As employee # 11 of early-stage start-up, lead effort to develop content and community for business-to-business Web portal. Recruited and managed 10 contributing editors writing original content, 2 production editors processing content, and 4 Vignette engineers building content infrastructure.

RBI provides indispensable business information, data and analytics solutions to professionals in many of the world’s biggest industries.Managed content, design, and development of Purchasing Magazine Online, serving as the liaison between the print staff of Purchasing and the online staff of the “umbrella” web site, Manufacturing Marketplace.

Mba, Finance, Marketing, Management & Strategy

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