Mark Waggoner Email & Phone Number

Co-creator of the Apple Watch Ultra launch campaign on Apple.com.Developed creative launch work for Apple Watch Series 8, Series 7, Series 6, and Series 5.Developed.com launch work and performance marketing creative for Apple Fitness+.

Wrote, creative directed, and oversaw production on branded short films set in India andJapan for the global ‘Meet The Makers’ campaign. Followed up with a social campaign to roll out the film series across paid, owned, and earned channels.

Portland, Oregon Area

BPN was Portland’s original hot shop, paving the way for agencies like W+K. I was recruited to put the agency back on the creative map, which we accomplished in short order with the relaunch of the K&N brand, lovely new films for the Oregon Lottery, and an edgy pro-bono campaign for Willamette Week's Give Guide -- garnering a slew of awards, features on.

North America

• Blast Radius is a global digital agency (owned by WPP) that harnesses the power of digital, social and content to drive deeper, more meaningful bonds with consumers -- going far beyond what advertising alone can do in.
• Led all digital creative for Nike’s Jordan brand, including advertising and engagement campaigns, branded video content, all content on.com, social media content, and weekly shoe drops.
• Oversaw Jordan’s successful launch on Instagram.
• Oversaw creative and orchestrated engagement-driven marketing campaigns for Nike, Starbucks, Icebreaker, lululemon, New Era, Disney and other major brands across multiple offices.
• Led the agency to its first Cannes Lion wins in agency history in 2012.
• Was the first Blast employee ever invited to speak and present work at Cannes in 2013.

• Developed and launched the St-Germain Liqueur brand, including its identity, brand story, packaging, advertising, website, out-of-home, and point-of-purchase creative. The brand has quickly become one of the top new.
• Invented and launched LTD, a new seasonal beer brand, for Full Sail Brewing.
• Developed a new multi-dimensional men’s lifestyle brand called Sartorial Minutiae featuring apparel and grooming products; media properties in partnership with Esquire for online content and Reveille for a TV show.
• Authored the Converse brand bible – the brand’s core strategic playbook and raison d’etre -- cementing what Converse would stand for during its meteoric rebirth and acquisition by Nike.
• Invented and launched Session Lager for Full Sail Brewing, the most successful craft beer launch in the company’s history and one of the most successful in the entire US craft beer market.
• Creative Directed and launched multiple CPG line extensions for Seeds of Change, an organic food unit of Masterfoods.

• Razorfish is one of the world’s largest and most successful digital advertising agencies, specializing in integrated digital campaigns. My mission at the agency was help it evolve from executing purely tactical work to.
• Led the West region creative department of 75+ spread across Portland, Seattle and San Francisco during a period of instability, growth and evolution.
• Successfully recruited an A-list talent roster and won 4 out of 4 new business pitches.
• Reformed and reenergized a demoralized creative department by developing best-practice processes for creating work in a geo-dispersed agency; instituting new resource management and production roles; and orchestrating.
• Oversaw high-level creative development and managed Creative Directors on multiple Microsoft brands, multiple MillerCoors brands, multiple Levi’s brands, as well as new work for Holland America Cruise Line.

• Led the successful digital launch of Microsoft's new search engine, Bing, garnering Digital AOR duties for Razorfish and a Gold Effie (w/JWT) for the campaign’s resounding success.
• Led the development of a new strategic brand platform for Microsoft Office 2010, including a brand manifesto that completely redefined the brand around the world.

• Led 40+ new creatives on the Starbucks account, producing Corporate Social Responsibility and community outreach work across the US and Canada.
• Implemented all-new strategic and digital-production processes within W+K to meet Starbuck’s unique regional needs.

• Stepped in to help successfully save the $300-million T-Mobile business after the agency’s ECD was asked off the account.
• Managed two dozen creatives during a radical agency overhaul and reorganization.
• Oversaw the creation of T-Mobile’s first Superbowl TV spot.

• Worked side-by-side with some of the most brilliant creatives in the industry, including Dan Wieden himself.
• Wrote on a wide variety of accounts, including the very challenging Coke and Diet Coke businesses, as well as Nike, Ann Sacks, 800.com, Home Grocer, and more.

• Helped successfully transform what was once a lackluster regional agency into one of the country’s hottest creative shops of the time, winning virtually every creative award in the country.
• Invented and launched the 24/7 Snowboard brand. Developed campaigns for Doc Martens, The Oregonian, Cycle Oregon, Oregon Lottery, and many others.