Responsible for leading content strategy, creating content development plans and ensuring the quality of content executions for a range of pharma clients and brands in support of multi-channel media and channel planning, digital product development and content programming projects.

Leading development of the AMA's digital platform and content strategy as part of the physician engagement group's priority initiatives to grow and support membership and the AMA's ongoing efforts as the physicians' relentless ally.

Responsible for identifying, acquiring, developing, packaging and delivering content and content experiences based on the collaboration of a multi-disciplinary team including designers, writers, editors, account specialists and the full range of UX and creative teams. Content strategy and development projects included clients such as State Farm, Johnson & Johnson, Merck, Lilly and others.

Development of digital programming concepts and products to drive performance, engagement and revenue growth on desktop, mobile and social platforms. As the leading network for Hispanic America, Univision is focusing on video-centric franchises and high performance Web products to meet the revolutionary changes in the television and digital media businesses.

Lead business consultant for development, launch and content operations for the new NewYork.com, an entertainment and travel portal for New York.

Leadership and operational responsibility for web content and product strategy for more than 20 magazine-branded sites and digital-only properties. Branded sites included Esquire, Cosmopolitan, Harper’s Bazaar, Marie Claire, Popular Mechanics, House Beautiful, Good Housekeeping and Seventeen. Digital properties included food, beauty and teen verticals.Primary responsibilities focused on content programming, site feature and design development, redesigns and product planning. Scope of management included network programming and concept development, design, photo, video and IA/UI/UX, as well as social programming, SEO, e-commerce integration, inventory forecasting, syndication support, RFP response and revenue program delivery.

Fulltime position followed consulting engagement and included primary responsibility for programming, publishing operations, editorial strategy and product development for the world’s leading provider of travel deals. Management for daily programming operations including Top 20 weekly newsletter, Newsflash alerts and Travelzoo.com. Leading role in development and strategy as well as programming and training standards.

An independent consulting group handling a variety of projects for major media and Internet companies to develop Web programming and content strategies, operations and organizations. Clients included the National Hockey League, Autobytel, Hearst, CBS Radio, Travelzoo and others.

Responsible for network and homepage programming and editorial operations of AOL, including daily operations for AOL.com and AOL Welcome Screen. Responsibilities included daily programming, scheduling, creative direction and editorial operations. Managed coverage of major events and breaking news. Created systems and programs to ensure audience and inventory delivery to meet advertising, transactional and strategic objectives.

Responsibilities included editorial operations for all local content and products of AOL, Netscape, MapQuest and CompuServe. Expanded national coverage through a network of nine offices in major metro hubs to cover entertainment, travel, shopping and visitor information for more than 200 U.S. cities. Team included full time and contract staff of 70 and freelance staff of 400+, with an annual budget of nearly $15 million.