Vp Programming And Product Strategy
New York, Ny
Leadership and operational responsibility for web content and product strategy for more than 20 magazine-branded sites and digital-only properties. Branded sites included Esquire, Cosmopolitan, Harper’s Bazaar, Marie Claire, Popular Mechanics, House Beautiful, Good Housekeeping and Seventeen. Digital properties included food, beauty and teen verticals.Primary responsibilities focused on content programming, site feature and design development, redesigns and product planning. Scope of management included network programming and concept development, design, photo, video and IA/UI/UX, as well as social programming, SEO, e-commerce integration, inventory forecasting, syndication support, RFP response and revenue program delivery.