Leading the creative vision and brand ecosystems for the Archwell Family of Companies

LPK is a brand and innovation consultancy, carefully designed to help businesses thrive ina world of change. Fueled by insight + foresight, we interweave brand strategy, designand innovation in novel ways to move businesses from who they are today to whothey’re meant to be tomorrow.Key Responsibilities:– Create impactful design solutions that tell a story and drive business growth– Ensure all creative is born of consumer-centric strategic insights and solves a problem– Work across diverse categories: financial, arts, B2B, home goods, healthcare, technology, education– Develop activations throughout the entire brand ecosystem: print, digital, in-store, experiential, immersive (AR/VR)– Work collaboratively with multi-disciplinary groups: strategy, trends + insights, innovation, marketing, analytics, production, legal– Work both upstream and downstream of the innovation pipeline to determine the desirability, viability, and feasibility of new products/services– Maintain project profitability while adhering to strict timelines– Define, implement, and lead the visual identity process– Define, implement, and lead the in-market validation process– Evaluate AI tool discovery and viability within the creative process– Manage creatives to positively contribute to career growth– Foster a creative environment of trust, support, and experimentation– Partner in new business development efforts– Facilitate creative and innovation sessions

A brand innovation consultancy engaging stakeholders, influencers, and consumers to uncover insights, so brands can reach their highest potential. Key Responsibilities:– Define and implement innovation sessions for diverse groups of stakeholders – Mine and coalesce insights to establish strategic areas of activation– Develop, design, and deploy a high degree of creative output built on strategic foundations across innovation and brand identity projects