• Led a variety of corporate projects related to stakeholder mandates and future-focused goals:o Harmonized N. Am. product standards to meet Chinese requirements for key product family; interfaced with off-shore engineers, accountants, purchasing and quality control.o Augmented website to meet shareholder mandate to sell $12M/year in spare parts; led a project to add 350 parts to the online store; put a plan in place to evaluate future products.o Introduced product lifecycle management principles, procedures, and policies to standardize methodology; planned roadmap and strategy as project’s next phase. • Selected to lead Innovation Management team of experts, to evaluate ideas generated in the field.

Lead 2 reports: Marketing Communications Specialist, Marketing Coordinator and liaise daily with Service Manager, Controller, Engineering Manager, Inside Sales/SalesForce. Reported to President. Skills: Product Launches, Product Planning, Documentation, Presentations, Negotiating with Suppliers, Staff Management, Competitive Research, and learning curve of learning about a new industry• Launched 6 new products and participated in the industrial design process to improve a product.• Met mandate to improve sales collateral and sales/marketing communication.o Initiated SharePoint portal, and led improvement of marketing materials, pulling in Inside Sales, Technical Services, and Marketing to update and upload 15 products marketing pieces.

Led multi-disciplined team, collaborating daily with Sales, Marketing, Engineering, Product Engineering. Improved product management methodology by introducing key processes and best practices, establishing a strategic product roadmap and business case format, standardizing methods, and improving supporting data for informed and reasoned decision-making.• Developed and led the implementation of BU strategic product development and marketing plans.• Led 6 product launches and wrote corresponding marketing collateral/website copy; highlights:o Developed top-performing product family, introducing 2 new product categories, overcoming initial resistance with a compelling business plan and financial analysis. o Introductory product sold 10K units, $1.3M, in the first six months with 2017 projection to 24K units, $3.12M; another product hit $1M in sales in year one.

Effectively Project Managed global product marketing and led annual Business Unit pricing program. Conducted effective competitive analysis, product launches, and extensive training; set strategic marketing directions, expanded markets, created collateral, and monitored and adjusted to market trends.• Managed 3 categories/45 products, items valued between $15K and $100K; responsible for $60M business; clients included automotive plants, oil and gas industry, commercial buildings, and contractors. Defined and executed annual and campaign related strategic plans and grew mature products’ (representing >25% of division’s revenue) sales by 35% and market share by 20%.• Introduced competitive advantage by developing comprehensive marketing research database that enabled decision-enhancing competitive market share rating calculations and business trend analysis.• Returned gross margin in excess of 35% of product portfolio by conducting profit margin review to identify and correct costing and list pricing of poorly performing products. • Increased a product’s sales by 30% in a 12-month period with effective contract negotiations.• Restored a critical, popular product’s gains by recreating go-to-market strategy, subsequently shared with and implemented by, U.S.• Rebuilt product’s competitiveness and grew sales 5%, year over year, with Ethernet strategy.

Managed the Canadian product marketing for a $30M business. Developed, launched and maintained Canadian commercial programs. Developed and commercialized new business and product opportunities.• Quickly added 28% sales growth and 17% market share rating by developing and implementing a product management plan.• Gained visibility in new market and $2M in sales in its first year by developing customized product; 9-month project required influencing executive and other internal resources, consumer surveys, product positioning, market segmentation and market research. • Maintained key product’s market share rating at > 80%, preparing and presenting informative interactive presentations, and conducting relationship-building sales calls and productive contract negotiations. • Improved delivery time to end-user and spurred renewed sales in mature product by creating innovative program that facilitated distributor-level equipment modification; created procedural materials and marketing collateral, and conducted extensive training to embed program’s success.• Restored products’ profits – realizing a gross margin in excess of 40% - by performing profit margin review to evaluate poorly performing products and correcting costing and list pricing.

Responsible for management and growth of the automotive parts production business. Established strategic partnerships between suppliers and customers. Prepared sales budgets and forecasts. Supervised creation of company marketing materials and newsletters.•Established strategic partnership with supplier and end user to produce part. Project business worth over $1 million.•Developed, prepared, and negotiated large automotive supply contracts in Southwestern Ontario. Increased booked orders by 40%.•Developed new business and product opportunities in Southwestern Ontario. Increased customer base by over 50%.

Effectively managed and grew control valve business in my territory. Established and negotiated new distributor networks. Wrote and updated engineering standards.•Established regional distributor network that helped grow sales by 19%.•Performed presentations to specifying engineers and company management

Managed the Canadian Product Marketing for the business. Prepared sales budgets and forecasts. Customer sales calls, presentations and distributor training..•Managed up to five distributor offices that helped grow sales by 20%.•Responsible for profit margins and quoting for product group•Responsible for Canada wide applications engineering