Mark Wilhelms Email & Phone Number

Milwaukee, Wisconsin, United States

Market Development/Inside Sales – Remote Market Development, Employee Recruitment and Digital Marketing of Nonprofit Program Goal: Design and implement a strategic market development plan to attract and recruit NPOs that wish to participate in fundraising at Miller Park. GOAL: Secure 100 contracts with these organizations as fan experience partners within Milwaukee Sportservice foodservice efforts at Miller Park within two months.• Conducted MKE market research to discover, assess, and quantify target organizations and opportunities for participation in the program.• Created a target database of over 400 Non-Profit Organizations in Milwaukee, Madison and Southeastern Wisconsin• Installed all data into Sales Automation system and set rules, goals and triggers and customer categories. Including call scripts and auto-generated response templates.• Collaborated with the Brewers organization and Miller Park cross-functional thinkers to craft targeted messaging to drive NPO lead generation.• Developed all sales collateral, presentations and digital marketing tools such as email campaigns, landing pages, microsites and Google Suite Customer Forms Automation Tools• Launched an aggressive outreach campaign including email marketing, txt messaging campaigns, social media outreach and PR Releases. Personally called 20 - 30 prospects a day and entered all information in system. (Pipedrive a Salesforce equivalent). Made presentations to Chambers and Business Assoc.• Designed additional digital support campaigns using paid/non-paid social media channels for Miller Park and Lambeau Field to validate past success.• Organized and helped coordinate onsite and off-site recruitment events, seminars, trainings and Meet and Greets for potential Non-Profits and groups

Greater Milwaukee Area

Digital communication agency providing B2C and B2B, web development, content development, digital strategy, digital brand design, social media, email and online marketing, pay per click (PPC) and search engine optimization (SEO), rich media video and audio, podcast and mobile apps. • Lead the strategy, design, development, and launch of multiple digital initiatives for Fortune 1000 companies and brands - On Time, On Target, and On Budget. • Manage multiple teams of producers, designers, and developers for development and completion of multiple client engagements including crafting digital strategy, project plans, budgets, and team structure. • Serve as primary liaison between creative, technical and executive teams at client organizations. Collaborating with C-Level executives to brainstorm and determine strategies, budgets and annual plans. • Consistently achieved strong top-line revenue and profitable growth, servicing multiple industries with broad experience in digital delivery and major brand engagements for some of Chicago’s and Milwaukee’s well-recognized corporations. Achieve an average annual sales goals of $5 - 8 million dollars in digital sales, strategy and digital brand engagements. Key Brand Experience: ACE Hardware, True Value, Jockey, Midas, Masterlock, Motorola, Hyatt Chase, Superior Ambulance, Mars/ Wrigley, Calamos, Claymore Partners, AEG, Old Second Bank, Harley Davidson, Van Kampen, Oak Ridge, Envestment, Calvert Investments Group, Peoples Bank, Bridgeway, Ennis Knupp, Fetterlogic, Guggenheim partners, JC Licht/Benjamin Moore, Wallgreens/ABC, Keystone, Metropoint, Pierre Laclede Center, Grand Oaks, Tallgrass Corporate Center, GATX, Warm Spirit, Career Education Corp., Lawson Products, SEKO logistics, Industries for the Blind – US Air Force and US Coast Guard

Greater Milwaukee Area

I advanced to this role with this $100M national industrial supplier and distributor of office supplies, office space design, furniture, and tools, to direct, innovate, and drive growth in corporate branding, digital marketing, technology, social media, and eCommerce. Managed an outside/inside sales opportunity pipeline leading team execution of multiple lead generation and nurture campaigns while tracking all metrics including; Customer Acquisition Costs (CAC), Customer Expansion Costs (CEC), Customer Retention Costs and Life Time Value (LTV) and provide actionable insights for improvement. My scope encompasses managing P&L, and overseeing the eCommerce team, IT department, all major marketing and rebranding initiatives, the corporate and digital marketing unit, and inside and outside sales. I also oversee the innovation lab and new assistive technology. Additionally, I promote a positive, productive, collaborative, “no fear” culture across all business units, to energize the organization and foster mutual respect among blind and sighted employees.► Provided strategic leadership instrumental to generating $57M in omni-channel revenue through ibSupply.com, retail stores, and inside and outside sales.► Drove double-digit sales growth in 7 out of the top 10 customer categories. ► Delivered 9% revenue gains and an overall 10% transaction conversion rate, by optimizing and dramatically increasing online lead generation campaigns. ► Increased average order spend 50%, and slashed cart abandonment rates 90%.► Captured 40% conversion by maximizing AB1/CC trainings through CRM.► Directed full-scale rebranding of ibMilwaukee, including new store designs and trade shows, key to increasing recruitment inquiries 300%.► Realized $1M cost savings by overhauling and streamlining IT infrastructure: rebuilt complete PCI secure hosting, migrated to the cloud, launched sales automation, and implemented a new retail POS system.

Greater Milwaukee Area

ibSupply is a digital marketing, technology, and eCommerce operated by Industries for the Blind, a national manufacturer, supplier and distributor dedicated to providing employment to people who are blind. At this time, I was directing a team of developers, designers, project managers, content specialists, social media experts, and SEO/PPC professionals on a series of initiatives to drive customer acquisition and conversion for our clients. Initiatives included integrated omni-channel campaigns, marketing automation promotions, and eCommerce projects. I coordinated the development, launch, and rebranding of multiple brands, and articulated long-term strategy to drive new customer acquisition and deeper customer penetration.► Increased leads 30% for IBExpress.com, 15% for the Wounded Warrior Site, and site traffic by 5% for the Disney stationery site.► Enhanced lead generation 50% for ibSpaces site, and 9% for IB Hawaii Site.► Raised sales conversion rate 22% for Blind-Made Commerce Site, by integrating with Amazon; 150% for the National Service Gear Portal; and 240% for the USAF Inventory data system.► Heightened recruitment 80% for the IBX Mobile Shopping App.

Chicago

I fully directed this digital marketing agency, which offered corporate and brand marketing, eCommerce solutions, and social media, primarily to Fortune 1,000 clients. Brands included United Airlines, Jockey, Motorola, Baxter, Federal Express, DHL, Guggenheim Partners. LaSalle Bank, and the BBB. My role was to drive teams delivering digital marketing strategy and execution, technology development and implementation, content development, cross-channel integration, retail integration, and reporting and analytics. I led high-level strategy definition, to ensure clients achieved their objectives regarding business expansion, market share growth, revenue growth, innovation, and competitive differentiation.► Launched a MRO Channel-integration system for Ace Hardware dealers, which contributed $300M+ to bottom-line performance.► Captured $2M annual cost savings for Harley-Davidson, by establishing employee relations intranet.► Increased new member acquisition 15%, and existing member retention 23%, by optimizing Bally Total Fitness’ consumer-facing web site.► Developed localized microsites and structured self-generating digital promotions for Midas, directly leading to an 8% sales increase per store.► Propelled lead generation 5-fold for ibSupply.com, by rebranding, optimizing ecommerce initiatives, and defining strategy to drive new customer acquisition and current customer retention.► Increased channel adoption 50% for Lawson Products, by building eCommerce tutorials for field reps that were instrumental in demonstrating solutions to customers.

Chicago

Conceptualized and launched this startup, to capitalize on growing consumer demand for all-natural foods and higher-quality nutrition. Red Meat Market is a social media-driven community and online marketplace that features locally-drown meat containing no antibiotics, steroids. Customers can order local, sustainable beef, pork, and lamb from multiple providers.► Skyrocketed online sales 2,000%+ in just 2 years, largely through directing digital marketing and advertising initiatives.► Instrumentally contributed to expanding partner supply chain from $8M to $11M, by leveraging digital marketing channels and multi-channel outreach events.► Structured strategic partnerships including with the Chicago Department of Special Events, which orchestrates 3 city-wide "Good Food" events ► Named "Best Innovative" company at the Good Food Festival, 2013 and 2014.

Bachelor Of Business Administration (B.B.A.), Music Management

BA - Business Administration Minor - Music

Business Administration And Management, General