Mark Williamson

Mark Williamson Email and Phone Number

Vice President Strategic Partnerships @ Calls By Brand
Los Angeles, CA, US
Mark Williamson's Location
Los Angeles Metropolitan Area, United States, United States
Mark Williamson's Contact Details
About Mark Williamson

I am an accomplished and forward-thinking digital leader who is passionate about driving success for my clients' marketing and business needs. With a proven track record of successful outcomes across a diverse range of digital media advertising campaigns, including: Performance Media, Pay Per Call, CTV, Video, Mobile/App, branding, experiential, 1P/3P data combinations, custom executions, programmatic, and ROI/ROAS predictive outcomes, I have a unique ability to deliver exceptional results. Emphasizing innovation, strategic coaching, mentorship, and leading by example, I inspire my teams to strive for sales and operational excellence. With strong problem solving abilities and exceptional relationship building skills, I have generated over $440M in career media advertising sales, while earning President’s Club and equivalent recognition at top companies such as Cars, Amazon, IAC, and Yahoo!.

Mark Williamson's Current Company Details
Calls By Brand

Calls By Brand

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Vice President Strategic Partnerships
Los Angeles, CA, US
Website:
callsbybrand.com
Employees:
1
Mark Williamson Work Experience Details
  • Calls By Brand
    Vice President Strategic Partnerships
    Calls By Brand
    Los Angeles, Ca, Us
  • Calls By Brand
    Vice President Strategic Partnerships
    Calls By Brand 2024 - Present
    Las Vegas, Nevada, Us
    Calls By Brand is a premiere boutique performance media company specializing in Cost Per Call media and incorporating direct/static, PMP (Private Marketplace) and API/RTB solutions for our valuable customers. We pride ourselves on white glove customer service, high quality call sourcing and frictionless ROI-positive results.
  • Cars.Com
    Director Of Sales / National Oem Partnerships
    Cars.Com 2018 - 2023
    Chicago, Illinois, Us
    Cars.com is a premiere mobile-first destination for the automotive in-market shopper. My National Team engages with our OEM clients and their agencies to collaboratively drive success through the understanding of customer shopping actions and the application of the tactics of data, premium, programmatic, mobile, social, video, branded content, and attribution to drive successful media ROI and business results. Introduced new products to valued OEM and Agency customers that dramatically increased efficiency while providing ROI-measured business results including: Data Saas, VIN level inventory social amplification, advanced ROAS attribution metrics and Hyper-targeted in-market auto intender CTV solutions.President's Club achievement.
  • Amazon
    Principal, Automotive Media Partnerships
    Amazon 2014 - 2018
    Seattle, Wa, Us
    I joined Amazon Advertising to build and manage the Automotive West Team to success. I architected the strategy and execution that exponentially grew revenue utilizing a customer obsession based approach. Part one of my strategy was to retool processes and operations to execute campaigns with a customer-first orientation and exceed KPI's.Part two of my strategy was to think big and earn our clients trust. This included ideating and executing first to market award winning campaigns such as: Hyundai Elantra Prime Now Drive Now, Toyota Prius launch, Genesis Brand Launch with Alexa integration, Honda's CRV launch partnership with Buzzfeed, Acura's RDX launch with 'This is What We Make' long form branded content partnership and Hyundai's innovative partnerships with Amazon Prime Thursday Night Football.Part three of my strategy was to leverage earned client trust and expand the partnerships into brand new advertising categories for Amazon including; video upfronts, automotive endemic partnerships, national shopper marketing programs, custom digital showrooms and innovative cross-tier informed data and programmatic programs.Amazon Advertising overall top performer award, US Field Sales
  • Davis Elen Advertising
    Sr Digital Consultant
    Davis Elen Advertising 2013 - 2014
    Los Angeles, Ca, Us
    Davis Elen is one of the largest privately-held, independent agencies in the country. I contributed to our clients success as a Sr. Digital Consultant solving Search and Display for the Tier 2 Southern California Toyota account.
  • Initiative
    Sr. Digital Consultant
    Initiative 2013 - 2014
    New York, Ny, Us
    Clients served include Hyundai and Kia, National and T2.
  • Iac / Citygrid Media (Urbanspoon, Citysearch)
    Sr. Director Of National Ad Sales - Urbanspoon, Citysearch
    Iac / Citygrid Media (Urbanspoon, Citysearch) 2008 - 2013
    New York, Ny, Us
    CityGrid Media was an IAC online media company whose O&O properties include Urbanspoon, Citysearch and the CityGrid Network consisting of 80M monthly UV's. I built the Enterprise National Advertising Team representing our largest agencies and direct advertisers through customized omni-channel Mobile, Display, Tablet, and DSP Search solutions.CEO Award for performance excellence
  • Yahoo! Inc.
    Sales Director
    Yahoo! Inc. 2002 - 2008
    Sunnyvale, Ca, Us
    At Yahoo!, I was a high performing sales evangelist for early customer adoption of programmatic and advanced data targeting digital solutions. I attracted and grew Fortune 1000 clients by designing high performance omni-channel campaigns to solve my clients' needs. My primary suite of products included: Yahoo! Network Advertising, Behavioral Targeting, Email Campaigns, Yahoo! Search Marketing, Search and Match technology.I achieved quota plus performance and the honor of President's Club multiple times through an ROI-focused consultative selling approach that exceeded my clients business objectives.

Mark Williamson Skills

Digital Media Display Advertising Online Advertising Email Marketing Advertising Sales Mobile Advertising Sales Management Mobile Marketing Strategy Digital Marketing Digital Strategy Advertising Online Marketing Search Advertising Strategic Sales Behavioral Targeting New Business Development Lead Generation Sem Ppc Thought Leadership Strategic Partnerships Ad Networks Salesforce.com Media Planning Team Building Comscore Tactical Sales Planning Seo Media Buying Affiliate Marketing Strategic Leadership Interactive Marketing Sales Process Selling Web Analytics Rich Media New Media Ad Serving Customer Acquisition Google Adwords Marketing Strategy Analytics Sales Operations E Commerce Omniture Coaching Local Search Doubleclick

Mark Williamson Education Details

  • California State University, Northridge
    California State University, Northridge
    Psychology

Frequently Asked Questions about Mark Williamson

What company does Mark Williamson work for?

Mark Williamson works for Calls By Brand

What is Mark Williamson's role at the current company?

Mark Williamson's current role is Vice President Strategic Partnerships.

What is Mark Williamson's email address?

Mark Williamson's email address is ma****@****hoo.com

What is Mark Williamson's direct phone number?

Mark Williamson's direct phone number is +120662*****

What schools did Mark Williamson attend?

Mark Williamson attended California State University, Northridge.

What skills is Mark Williamson known for?

Mark Williamson has skills like Digital Media, Display Advertising, Online Advertising, Email Marketing, Advertising Sales, Mobile Advertising, Sales Management, Mobile Marketing, Strategy, Digital Marketing, Digital Strategy, Advertising.

Who are Mark Williamson's colleagues?

Mark Williamson's colleagues are Tiani Briscoe, Tony Hashemi.

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