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I am a Senior Executive / CEO, President and Business Founder, expert at leveraging business strategy to scale operations, while building and inspiring teams to uncover new opportunities to grow demand, and drive revenues and profitability. I have significant experience tracking markets to discover and incorporate the latest technologies that support strategic innovation objectives and unlock business growth. I am proficient in identifying underutilized market segments to create then deploy cutting-edge strategies designed to enhance brand visibility and financial outcomes. AGENT Inc. hunted for top-tier tech-entrepreneur to execute business concept by Twitter's founding engineer. As CEO, I developed vision, strategy and offering. I deployed tech-derived growth strategy, focusing on safety, transparency, inclusivity and empowerment. I streamlined client interactions, initiated strategic media and marketing campaigns, then drove market reach. Succeeded in growing users to >40,000 Models <18 months, to become the fastest growing modeling company, and a sector thought leader.HeyAnita was hiring innovative Executives to lead company. As VP Worldwide, I hired and directed sales, marketing, strategic, product, innovation and technology experts. I secured $37m funding with Softbank and Intel, pioneered award-winning intuitive voice recognition applications, set industry standards that influenced Alexa / Siri creation, and formed partnerships with key telecom firms. Succeeded in delivering $32m sales <2-years, to become quickly recognized as voice technology industry leader.One of my core skills is driving market and sector analysis to create data-driven marketing insight that translates into clear competitive advantages with world-class customer engagement.I am passionate about overcoming challenges by creating winning environments that readily deliver aggressive business goals and strategies.Key Skills:✔ Business Vision & Leadership✔ Customer Service & Excellence✔ Brand Building & Positioning✔ Revenue & Growth Initiatives✔ Fundraising & Investor Relations✔ Marketing Strategy & Execution✔ Sales Management & Optimization✔ Team Building & Leadership✔ Impact & Government Relations✔ Product Development & Innovation✔ Media & Public Relations✔ Operational Efficiencies✔ Process Improvements✔ Company Formation✔ Business Performance
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PresidentIbá Spirits, Inc.Miami, Fl, Us -
U.S. OperationsDestilados Ibá S.A. De C.V. Sep 2024 - PresentMiami, Florida, United StatesIBÁ Mezcal represents a celebration of life, tradition, and the enduring spirit of Oaxaca. Every sip offers a connection to the earth and the heavens, honoring the family’s legacy of craftsmanship, while delivering a flavor so smooth and complex, it elevates the mezcal experience to new heights. With its subtle smokiness, balanced richness, and lingering notes, IBÁ allows connoisseurs and those beginning their extraordinary and magical journey into mezcal to experience the essence of Oaxaca in every glass.
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PartnerHuatulco Luxury Properties Mar 2021 - PresentMiami, California, United StatesAs Partner, I identify new business development opportunities, leading negotiations for land acquisitions, raising capital, and focusing on resource and cost optimization. I operate on a remote working basis, leading negotiations with Federal, State and Local Government, aiding stakeholders to ensure projects add value back to local communities, and the environment, while providing long-term employment.Key achievements include: ◼ Currently completing 3 new developments for resort-style living complex, positioned on beach and ocean front, with associated restaurants, entertainments and high-level accommodation. ◼ Implemented cutting-edge online sales and marketing initiatives, to target real estate buyers across the US and Canada, that generated 32:1 advertising expenditure ROI. -
Board MemberBrandigo Global Jan 2006 - PresentBrandigo is a brand strategy consulting and marketing communications firm with domestic and international clients across the medical, technology, publishing, energy and consumer product goods industries. Clients include The North Face, Warner Bros., New England Journal of Medicine, Carmen Steffens, Beam Global Wine and Spirits, Nuance Communications, Nature Publishing Group, Massachusetts Medical Society, Beacon Partners. -
Advisory Board MemberSparkze 2023 - PresentLos Angeles, California, United States -
Ceo / CofounderAgent, Inc. Sep 2016 - Oct 2024Miami, CaAs Co-Founder and Chief Executive Officer, I am responsible for developing company vision, mission and objectives, focusing on continually increasing revenue generation by driving growth strategy, improving product offerings, optimizing operational functions, and leading user acquisition initiatives. I am accountable for full financial viability of business, focusing on profitability, not at the expense of users.Key achievements include:◼ Grew platform to >50k registered users, to become the fastest growing modelling company in the world. ◼ Successfully positioned company as go-to media thought-leader with high-visibility in key US markets.◼ Led fundraising efforts, while leading revenue channel development and pipeline growth, focusing on marketing, PR and media initiatives.Skills: Profitability, Revenue, Channel Development, Pipeline Growth, Marketing, Media Initiatives, US Markets. -
Partner & CofounderVoteasif.Org Jul 2020 - Mar 2021Los Angeles, California, United StatesAs Partner and Founder, I was required to create new messaging strategy and media outreach, while also creating the organization, then launching and developing partnership outreach. I took responsibility for managing team development and wellbeing, focusing on volunteer recruitment initiatives.Key achievements include: ◼ Garnered >$5m out-of-home advertising for free, across major markets such as Los Angeles & New York.◼ Partnered wide variety non-profits, including Oprah Winfrey and Rock the Vote, to quickly extend our visibility given the short 4-month window before the 2020 elections.Skills: Messaging Strategy, Media Outreach, Partnerships, Team Development, Recruitment. -
Guest LecturerCalifornia State University, Long Beach 1999 - 2020Long Beach, California, United States◼ Invited to lecture in auditorium classroom each semester for 21 years by professor of marketing, Michael Tomlin.◼ Delivered lectures on a range of marketing-related topics including brand building, public relations, promotions, celebrity/influencer partnerships, and international marketing, contributing to the academic growth of students by providing real-life case studies. -
President, Northern Hemisphere & OceaniaCarmen Steffens Nov 2005 - Sep 2016Greater Los Angeles AreaAs President of Northern Hemisphere and Oceania regions, I was accountable for international growth, developing and implementing innovative growth strategies specifically designed to access new sectors, markets and target clients. Key achievements include: ◼ Spearheaded wide variety of initiatives that significantly increased sales and operational efficiencies.◼ Implemented global customer engagement and quality control programs to drive client retention.◼ Leveraged growth, GTM and marketing strategies to expand brand from 69 to 550 stores.Skills: Growth Strategies, Target Clients, Quality Control, Client Retention, Operational Efficiencies.
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Vice President Worldwide MarketingHeyanita Inc. Mar 2000 - Nov 2005Greater Los Angeles, California, United StatesI joined as Member of the Founding Executive Management team, and was responsible for leading domestic and international marketing strategies, product, and brand marketing initiatives, while operating as Member of the Special Strategy Committee, that was formed by the BoD.Key achievements include: ◼ Played crucial role in securing $38 million in funding, across multiple rounds of funding from key investors, including Mobius Venture Capital, Softbank, Intel and China Development Industrial Bank.◼ Secured multi-year mobile operator contracts, including Sprint and >$27m deal with Verizon Wireless. ◼ Pioneered innovative products, achieving industry accolades and garnering major media coverage.Skills: Marketing Strategies, Brand Marketing, Strategy, Funding, Media Coverage. -
President & PartnerThe Willingham Group May 1986 - Mar 2000Greater Los Angeles, California, United StatesA full-service marketing and brand strategy agency. Oversaw creative programming, brand strategy and positioning, development of promotions, consumer/trade incentive programs, events and multi-partner tie-ins for clients and brands including Kahlua, Canadian Club, Sauza Tequila, Maker's Mark and Baskin-Robbins. The Willingham Group merged with Boston-based Aloft Group (now, Brandigo) in 2006.
Mark Willingham Skills
Mark Willingham Education Details
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Kelley School Of Business
Frequently Asked Questions about Mark Willingham
What company does Mark Willingham work for?
Mark Willingham works for Ibá Spirits, Inc.
What is Mark Willingham's role at the current company?
Mark Willingham's current role is President.
What is Mark Willingham's email address?
Mark Willingham's email address is ma****@****res.com
What is Mark Willingham's direct phone number?
Mark Willingham's direct phone number is (978) 462*****
What schools did Mark Willingham attend?
Mark Willingham attended Indiana University Bloomington.
What skills is Mark Willingham known for?
Mark Willingham has skills like Marketing Communications, Marketing Strategy, Advertising, Marketing, Public Relations, Brand Architecture, B2b, Brand Management, Brand Development, Retail, Business Strategy, International Marketing.
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Mark Willingham
Edmond, Ok -
Mark Willingham
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Mark Willingham
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Mark Willingham
Sales And Application Consulting In Industrial FiltrationGreensboro--Winston-Salem--High Point Area
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