Marla L Dais Email & Phone Number

I am a results driven integrated communications development and project management professional in the healthcare vertical. Extensive practical knowledge of marketing strategy, planning and implementation, brand management, advertising, direct mail, social media platforms, website development, and public relations. Successful in business planning and executing marketing campaigns and events to achieve growth goals. Strong communicator at all structural levels. Excellent organizational skills with demonstrated outcomes directing and accomplishing strategic goals. Core CompetenciesProject Management | Strategic Planning | Brand Awareness | Campaign Management | LeadershipEvent Planning and Management | Team Building | Media and Vendor RelationsCopy and Content Editing | Budgeting | Return on Investment (ROI)

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  Senior Communications Specialist

  Health Alliance Plan

  Jul 2021 - Present - Troy, Michigan, United States

  Supports a diverse group of HAP departments and business partners in member prospecting, acquisition, retention and engagement events in the health insurance marketplace. • Responds to communication needs, provides support, and assists with marketing strategies and concept development. • Supports strategic planning including program positioning including program and product positioning, market and competitive analysis. • Develops marketing communications including advertising, direct mail, trade shows, seminars, events collateral materials, employer and agent communications. • Develops and tracks metrics and success criteria for the supported marketing programs and activities. • Monitors and responds to health care insurance industry and competitive communication strategies in both proactive and reactive capacities.