Marla Johnson Email & Phone Number

• Lead recruiting representative and external creative marketing specialist, specializing in building rapport, relationships, and the pipeline development of students via college fairs, community colleges, four-year.
• Develop and craft recruitment communication messages, including intake and follow-up correspondence, flyers, as well as answering administrative questions for both prospective and admitted students.
• Conduct ongoing admission workshops for prospective students, maintain four databases and CRM systems, and prepare ad-hoc projects to improve operational efficiency of recruiting team.

• Crafted programming and marketing materials to promote TRIO grant objectives, including post-secondary matriculation, student success development, financial literacy, and career exploration by facilitating workshops.
• Assisted with ensuring all activities complied with TRIO projects and budgets for the grant cycle.

• Mobilized program resources (academic, career, financial and personal) for program participants, as well as securing accommodations for student participants with disabilities.
• Student academics manager, serving as the lead point of contact for student academic performance curriculum, achieving the highest student participation and retention in the 2018-2019 grant season.
• Steered the creation of marketing and communications materials via email, social media and direct mail campaigns.

• Orchestrated junior staffers into a team that collectively maintained student records according to FERPA regulations and coached prospective students through the admissions process, working with the broader college.

Master Of Education - Med, Leadership And Learning, Legal Aspects Of Education

Bachelor Of Science Business Administration, Digital Marketing

Education record